Updated 20 Sep 2019
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Natural Instinct Adult

Type of food

Complete raw food

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

250g, 500g & 1kg tubs


1kg tubs = £3.06

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Not certified nutritionally complete: This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

British Chicken and Bone (80%), Apples, Carrots, Butternut Squash, Spinach, Scottish Salmon Oil, Kelp.

Typical Analysis

Moisture 67.10%, Protein 14.10%, Fat 12.80%, Fibre 1.60%, Calcium 1.10%, Phosphorus 0.70%, Sodium 0.10%, Inorganic Matter 3.80%.

Dry weight nutrients

Above average


Below average


1kg tubs RRP


Grams per day


Cost per day


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Company info
Name: Natural Instinct 2222 Natural Instinct foods listed1515 Natural Instinct treats listed
HQ: Surrey, UK
Manufacturer's product description

" We believe in the saying "You are what you eat". This certainly applies to our dogs and cats who trust us to provide them with the best possible diet.

Feeding a Biologically Appropriate Raw Food ("BARF") diet to your dogs or cats will provide them with all the essential vitamins, minerals and essential proteins that they need for an active and healthy life. Feeding our complete meals you can also be assured that you are giving them the very best, balanced diet made from all natural, 100% British, human grade ingredients with no cereal or fillers. Just as nature intended.

We are of the opinion that all dogs and cats deserve this diet with the visible improvements that it brings to their health and well-being. We also pride ourselves at Natural Instinct on providing you with the most effective and convenient means of feeding raw food to your dogs and cats. "

Nutritional rating



high meat content

High meat content





clear ingredients list

Clearly labelled

Over the last few years, the raw feeding movement has made enormous headway in the UK and one of the major reasons for its rapidy growing popularity is the emergence of readily available, pre-prepared, complete raw foods like Natural Instinct.

The extensive Natural Instinct range includes options for puppy, adult and senior lifestages as well as varieties for sensitive dogs and working dogs but here we will be looking exclusively at the four adult complete foods.

The first thing you'll notice about the Natural Instinct ingredients list is that it's short with just seven ingredients - but, boy, what a seven! The first ingredient in each variety is a whopping 80% top-quality, fresh, British meat and bone, all from named species. The remaining 20% is made up of six high-quality, highly nutritious fruits, vegetables and healthy supplements including salmon oil and seaweed. In our opinion, the ingredient list would ideally incude a few additional high-end ingredients to really ensure a comprehensive nutritional foundation but that's really just knit-picking.

The short ingredeints list, added to the fact that each variety only contains meat from one or two animal species can actually be a real bonus for dogs that are prone to digestive intolerance as the fewer the ingredients, the less chance there is of causing an upset. Natural instinct is also totally hypoallergenic and is free from any even remotely controversial ingredients and is completely grain free. All of this adds up to a food that is 100% biologically-apropriate - that is, a food where every ingreident is perfectly suited to the animal.

The raw feeding concept is based around the idea that a diet primarily consisting of uncooked meat and bones is much closer to the 'ancestral diet' of the dog and is therefore far healthier for them than cooked or processed foods. As you might expect, raw food therefore needs to be kept frozen which makes home-delivery a bit more tricky and means that it must be thawed overnight before feeding. These factors mean that raw feeding doesn't suit everyone but as the growing legions of raw feeders will testify, the pros of a healthy, bio-apropriate diet like Natural Instinct far outweigh the cons.

Conclusion: Very nearly the perfect raw food.

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Approved supplier

Natural Instinct - Superfood alternative to kibble and tinned pet food

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