Updated 16 Jun 2023
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Natural Instinct Natural Working Dog Range Review

Type of food

Complete raw

Dog types

Working dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

500g & 1kg tubs


1kg tubs = £3.58

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day




Mixing bowl:

British Chicken and Bone (85%), Butternut Squash, Apples, Carrots, Spinach, Sea Kelp, Scottish Salmon Oil, Vitamin C.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 14.8%, Fat 14.1%, Fibre 1.0%, Ash 3.8%, Moisture 65.2%, Sodium 0.10%, Calcium 1.10%, Phosphorus 0.70%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


1kg tubs RRP


Grams per day


Cost per day


Approved supplier:

Natural Instinct

Natural Instinct store finder:

Store finder


Manufacturer's product description

" This is one of our most popular recipes. Made using ethically sourced 100% British human grade chicken and with added vitamin C, this recipe helps support a healthy immune system and to maintain healthy ligaments and joints. "

Company info
Company name: Natural Instinct 2525 Natural Instinct foods listed2929 Natural Instinct treats listed
HQ: Surrey, UK
Product country of origin: United Kingdom

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13 Comments AADF Privacy Policy Sign in to comment
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Collie mama 11 months ago

What does other mean or consist of ?

Also can a senior dog eat this

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Alana K Collie mama 11 months ago

I assume the 0.8% 'other' is the added vitamin C, and yes a senior dog can eat this, although some senior dogs do better on a slightly lower bone percentage (less the 10%), Natural Instinct do a Senior formula which might be better, also contains glucosamine and chondroitin for joint support x

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Collie mama Alana K 11 months ago

Thank you 🥰

I’ve seen that but unfortunately the senior blend isn’t suitable as he can only eat turkey, I may have to add a little more meat as I agree he may need a lower bone percentage

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Alana K Collie mama 11 months ago

No problem! Ah I understand, maybe add some boneless turkey mince to lower the bone percentage or add some more veggies x

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Collie mama Alana K 11 months ago

Thank you lovely 🥰

I definitely will be adding more 100% Turkey, I add fresh veggies already

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Leigh-Ann Barran 2 years ago

I think the calculator needs to be updated. My dog is 35kg and according to naturalinstinct.com he needs £2.14 worth of this food per day, not £1.74 as stated on this website.

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All About Dog Food Leigh-Ann Barran 2 years ago

Thanks Leigh-Ann, I have updated the feeding guides and rrps now

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Elaine 9 years ago

I've been feeding Natural Instinct for a few years now. My dogs love it and thrive on it. I've tried them on similar products but have always come back to NI as I think the quality is so good and it's the one my dogs do best on. I've been given a tour of their production plant a couple of times and can vouch for the quality of the raw meat, veg and fruit, and the cleanliness of the production line.

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Mogwaipeis 10 years ago

We discovered the benefits of raw feeding when one of our dogs developed
a skin complaint and various treatments from the vet did nothing except
lower our bank balance. Just two weeks on Natural Instinct and there
was a huge improvement. Three years on and she often gets comments on
how wonderful her coat is. All our dogs are now fed Natural Instinct and
we wouldn't use anything else.

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Karen Marks 10 years ago

this used to be an exceptional product however over recent weeks it seems to have changed and seems to have got lots of air in the tub, plus the dogs don't seem to be enjoying it as much as have now changed supplier and things are much improved. RAW food is most definitely the way forward.

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DogsDinner Karen Marks 10 years ago

I've never experienced any changes at all. You should speak to them - they're very knowledgeable and reasonable as well as welcoming to any feedback.

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disqus_tfRxuCfznO 11 years ago

completely different dog since changing to NI, so much calmer & no longer poorly every other week!

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Karen Heaton 11 years ago

We have switched our Cavalier from James Wellbeloved / NatureDiet to Natural Instinct predominantly due to his problems with colitus. Since we have switched, he is a different dog. His coat is improved, his breath (at both ends!) is lovely, he is lively and wants to play, he has no sensitivity around his tummy which he had before, he has no bloating and he absolutely LOVES the food ! Most importantly his output improved virtually overnight and he has gone from 4 huge stinky messy poos a day to 1 or 2 so hard they bounce, bullet sized poos a day !!!! And his anal glands appear to be emptying themselves now as well !! Wish we had done it sooner.

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