Updated 03 May 2024
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Lupo Sensitive 24/10 Dry Food Review

Type of food

Complete dry cold pressed

Dog types

Pet dogs

Targeted conditions

Sensitive digestion

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

15kg bags


15kg bags = £46.49

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Dried Chicken Meat (Ground) 33%, Potato Flour 32%, Parsnips (Dried, Ground), Beet Pulp, Milk Thistle 5%, Cold Pressed Blended Vegetable Oil 5% (Linseed, Rapeseed, Borage Oil), Seaweed Meal, Salmon Oil 2%, Dried Moor Extract 1.5%, Dried Chicory 1.5%, Mineral Clay 1%, Dried Nettle Leaves 1%, Dried Dandelion Leaves 1%, Yucca Schidigera.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a (10000 IU/kg), Vitamin D3 (1000 IU/kg), Vitamin E (200 mg/kg), Vitamin B1 as Thiamine Mononitrate (4.0 mg/kg), Vitamin B2 as Riboflavin (8.0 mg/kg), Vitamin B6 as Pyridoxine Hydrochloride (4.8 mg/kg), Vitamin B12 (48 Mcg/kg), Biotin as D Biotin (252 Mcg/kg), Folic Acid (0.40 mg/kg), Niacin (24.1 mg/kg), Pantothenic Acid as Calcium D Pantothenate (8.0 mg/kg), Vitamin C as L Ascorbic Acid (140 mg/kg), Choline Chloride (1.200 mg/kg), Iron (180 mg/kg), Cobalt (1.2 mg/kg), Manganese as Manganese II Oxide (48 mg/kg), Copper as Copper II Oxide (10 mg/kg), Zinc as Zinc Oxide (65 mg/kg), Iodine as Calcium Iodate (1.6 mg/kg).

Typical Analysis

Protein 24.0%, Fat 10.0%, Fibre 3.0%, Ash 7.4%, Sodium 0.31%, Calcium 1.40%, Phosphorus 0.90%, Magnesium 0.15%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Lupo San
HQ: Langenhahn, Germany
Brands: Lupo33 Lupo foods listed
Markus Mühle33 Markus Mühle foods listed
Manufacturer's product description

" Feeding your dog Lupo Sensitive 24/10 is hypo-allergenic complete dog food, which can reduce food allergies. Some dogs are very sensitive to all sorts of ingredients so it is important that your dog eats a dog food which provides all the nutrients it needs to stay healthy, yet does not contain anything which might provoke an allergic reaction, digestive issues or skin and fur problems. It is not always individual ingredients which cause a reaction, but rather the way they have been processed which can cause denaturisation. "


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Henry3rd 19 hours ago

High roughage. Very dry which in part may account for high calorie density. Good for teeth and gums as slightly larger and harder than average kibble. I'm looking for lower roughage - I know one product but it is of lower quality though strongly promoted

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Uzer1 2 months ago

Unfortunatly it's size and shape means it gets trapped in my dog's slow feed bowl and we have to finger the last bits out for him. Otherwise, he tries picking the whole bowl up! Leashboss Star Maze Slow Feeder Dog Bowl (4 Cup) - for reference.

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Grumpy Dog 9 months ago

The retail price of this from zooplus is now £47.19

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Rebecca one year ago

Dogs love it. It easy to soak and fill Kongs. Dogs have good muscle and shiny coats I'd recommend for any sensitive dog.

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Aly Smith 7 years ago

Swapped my Stafford age 4 from eukanuba to lupo his coat started to dull and he didn't have his loony tunes 10 mins a day he wasnt himself atal and started getting a weird bald patch on his head from eukanuba.
However hes back to himself now shiny coat bright eyes ready to rock n roll.
The only odd thing is that this kibble looks a bit like pig nuts? Who cares storm dog loves it

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