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Platinum Menu

Type of food

Complete wet food

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

375g cartons


375g cartons = £1.83

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Fresh Turkey Meat (63%), Fresh Salmon (20%), Dehydrated Potato, Broccoli, Carrots, Leek.

Guaranteed carrageenan free by the manufacturer.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Crude Protein 14,2%, Crude Fat 9.2%, Crude Ash 2.2 %, Calcium 0.7 %, Crude Fibre 0.6%, Phosphorus 0.43%, Moisture (Natural Content) 67.7%, Vitamins, Provitamins and Chemically Well-Defined Substances Having Similar Effect: (E-672) Vitamin A 4,000 IU/kg, (E-671) Vitamin D3 480 IU/kg, (3a700) Vitamin E (Alpha-Tocoferol Acetate) 60 mg/kg, Trace Elements Or Compounds Of Trace Elements: (E-1) Ferrous Sulphate, Heptahydrate 60 mg/kg, (E-2) Potassium Iodide 0.45 mg/kg, (E-3) Cobalt-(II)-Carbonate, Monohydrate 0.3 mg/kg, (E-4) Copper-(Ll)-Sulfate, Pentahydrate 6 mg/kg, (E-5) Manganese-(Ll)-Sulfate, Monohydrate 20 mg/kg, (E-6) Zinc Oxide 65 mg/kg, (E-8) Sodium Selenite 0.12 mg/kg.

Dry weight nutrients

Above average


Below average


375g cartons RRP


Grams per day


Cost per day


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Company info
Name: Platinum 77 Platinum foods listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" Only the best ingredients are used for the preparation of PLATINUM MENU: fresh meat from chicken and turkey, fresh fish (salmon, tuna or sardine) provide your dog with valuable proteins. GM-free rice or potato provide easily digestible carbohydrates. A selection of vegetables, wholesome salmon and olive oil, as well as additional vitamins and trace elements complete the recipe.


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3 Comments AADF Privacy Policy Sign in to comment
Gill Clark 5 years ago

My dogs start whining with impatience when I open a carton of this - they much prefer it over dry kibble!

Hugh 5 years ago

Amazing food! Helped a lot with the skin condition of my little poodle. As good as RAW and much more convenience. 5 starts!!

Flyingpigman 5 years ago

We have used this product before and in as much as its an excellent looking food and the dogs simply adore it.


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