Updated 11 Jun 2014
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Platinum Menu

Type of food Complete wet food
Dog types Pet dogs
Breed sizes
Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 12 months to old age
Pack sizes 375g cartons
RRP 375g cartons = £1.83

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

Price per day

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Ingredients List

Fresh Turkey Meat (63%), Fresh Salmon (20%), Dehydrated Potato, Broccoli, Carrots, Leek.

Typical Analysis

Crude Protein 14,2%, Crude Fat 9.2%, Crude Ash 2.2 %, Calcium 0.7 %, Crude Fibre 0.6%, Phosphorus 0.43%, Moisture (Natural Content) 67.7%, Vitamins, Provitamins and Chemically Well-Defined Substances Having Similar Effect: (E-672) Vitamin A 4,000 IU/kg, (E-671) Vitamin D3 480 IU/kg, (3a700) Vitamin E (Alpha-Tocoferol Acetate) 60 mg/kg, Trace Elements Or Compounds Of Trace Elements: (E-1) Ferrous Sulphate, Heptahydrate 60 mg/kg, (E-2) Potassium Iodide 0.45 mg/kg, (E-3) Cobalt-(II)-Carbonate, Monohydrate 0.3 mg/kg, (E-4) Copper-(Ll)-Sulfate, Pentahydrate 6 mg/kg, (E-5) Manganese-(Ll)-Sulfate, Monohydrate 20 mg/kg, (E-6) Zinc Oxide 65 mg/kg, (E-8) Sodium Selenite 0.12 mg/kg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


375g cartons RRP


Grams per day


Cost per day


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Company info
Made by: Platinum 77 Platinum foods listed
Company HQ: Bingen am Rhein, Germany
Manufacturer's product description

" Only the best ingredients are used for the preparation of PLATINUM MENU: fresh meat from chicken and turkey, fresh fish (salmon, tuna or sardine) provide your dog with valuable proteins. GM-free rice or potato provide easily digestible carbohydrates. A selection of vegetables, wholesome salmon and olive oil, as well as additional vitamins and trace elements complete the recipe.


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