Updated 10 Nov 2021
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Platinum Adult Lamb + Rice

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags


5kg bags = £29.90

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Fresh Lamb Meat (70%), Broken Rice (15%), Dehydrated Lamb Protein, Dried Fish, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold-Pressed Flaxseed Oil, Cold-Pressed Olive Oil, Green-Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: 3a672a/vitamin A 10, 000 IU, 3a671/vitamin D3 1, 600 IU, 3a700/vitamin E 150 mg. Trace Elements: 3b104/iron 75 mg, 3b201/iodine 3 mg, 3b405/copper 19 mg, 3b503/manganese 40 mg, 3b603/zinc 50 mg, 3b607/zinc 100 mg, 3b801/selenium 0.4 mg.

Typical Analysis

Protein 24.0%, Fat 12.5%, Fibre 2.0%, Ash 6.7%, Moisture 19.0%, Calcium 1.50%, Phosphorus 1.10%.


351.7 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


Approved supplier:


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Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" We use Fleischsaftgarung to prepare our dry food Adult Lamb + Rice. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make the meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Adult Lamb + Rice is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction. Due to Fleischsaftgarung, our dry food is: - particularly nutritious, - a treat for your dog, - soft but chewy because of the meat juices, - highly digestible, - does not swell in the dog's stomach (no bloating), - contain fewer carbohydrates "

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Foteini a month ago

Hi, I give platinum lamb and rice for one month but my dog drinks a lot of water with this food and as a result canot hold his pee.Also he is very skinny 18 months mini snaoyzer I give him only as it says 120gr, but he is still skinny.

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Dana 3 years ago

which is the better food between platinum lamb and markus muhle naturnah? can you make a difference between them to see better what's ok? depending on the way of processing, which of them keeps the ingredients better and which is healthier for dogs? your personal opinion? thk

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Dimitrina Dicheva 4 years ago

There is something I would really like to understand better. How can a food with 70% lamb meat has 46.5% carbs? And how and why a dog food with 46.5% carbs gets a ranking 4.6 out of 5?

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All About Dog Food Dimitrina Dicheva 4 years ago

Hi Dimitrina and apologies for my slow reply. The answer to your question lies in the fact that the 70% meat is fresh meat. Fresh meat contains roughly two thirds water which is mostly lost during the production of dry foods. This means that the amount of meat remaining in the finished product is actually quite a lot less than 70%, probably closer to 37% in this case. This is still plenty by any standard. The food scores highly because it is an excellent food. As far as we're concerned, carbs per-se are not a bad thing for dogs. In fact, some whole grains like brown rice can be quite beneficial. I hope that helps

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Szurok Emese All About Dog Food 3 years ago

https://www.platinum.com/en..."1,27 kg fresh meat for in 1 kg PLATINUM dry dog foodfor 550 kg PLATINUM dry dog food we use 700 kg fresh meat (70 %) and 300 kg other valuable ingredients."

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Gill Clark 6 years ago

Lovely quality food and one of the few my fussy boy would eat, I also like the fact that being semi-soft you can break it up (as I use most of their food allowance for training purposes....) However, we did have paw licking going on which has stopped since we stopped using this food. Also a little beard staining which is not great for a mini schnauzer which is shown... Not the worst I have seen, but not the best either! Wish I could find a high quality kibble (like this!) which does NOT have the beard staining... I did try switching to the Platinum chicken kibble, but the itchy feet problem worsened (the food smelt awful too, I was not convinced about the quality compared to the lamb variety). i have used their wet foods and they are very good, I will try these for a while...

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Flyingpigman 6 years ago

This has been brilliant for my sensitive overweight daschund. i was told by the very helpful gentleman on the phone that it would help her maintain her weight as it was leaner than the other foods they make. in a space of a month, I'm feeding less than i did my old kibble and the change in my girl is amazing. Her coat seems shinier and her stools firmer, and more importantly her sensitive tummy seems to have given up the fight too!

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