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Platinum Adult Lamb + Rice

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes



15kg = £57.69

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

Price per day

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Ingredients List

Fresh Lamb Meat (70 %), Broken Rice, Lamb Fat, Lamb Meal, Dried Fish, Salmon Oil, Dried Beet Pulp, Dried Apple Pulp, Dried Brewers’ Yeast, Flaxseed Oil Cold-Pressed, Olive Oil Cold-Pressed, Green Lipped Mussel Extract, Milk Thistle Seed, Dried Fennel, Sarsaparilla Root, Dried Wild Celery, Dried Artichoke, Nasturtium, Camomile Tea Extract, Dandelion, Dried Gentian, Yucca, Potassium Chloride.

Typical Analysis

Crude Protein 23.0%, Crude Fat 11.0%, Crude Fibre 2.0%, Crude Ash 7.9%, Calcium 1.8%, Phosphorous 1.3%, Moisture (Meat Juice Concentrate) 18.0%, Vitamin A 10.000 IU/kg, Vitamin D3 1,600 IU/kg, Vitamin E (Alpha Tocopherol Acetate) 150 mg/kg, Vitamin K1 2 mg/kg, Vitamin B1 3 mg/kg, Vitamin B2 4 mg/kg, Vitamin B6 4 mg/kg, Vitamin B 12 40 Mcg/kg, Niacin 20 mg/kg, Pantothenic Acid 8 mg/kg, Biotin 100 Mcg/kg, Folic Acid 300 Mcg/kg, Choline 500 mg/kg, Iron 75 mg/kg, Zinc 190 mg/kg, Manganese 90 mg/kg, Copper 19 mg/kg, Cobalt 1 mg/kg, Iodine 1,5 mg/kg, Selenium 0,3 mg/kg.

Dry weight nutrients

Above average


Below average


15kg RRP


Grams per day


Cost per day


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Company info
Name: Platinum 77 Platinum foods listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" Adult Lamb + Rice is the only complete dry dog food made out of 70 % human grade fresh lamb meat. Pieces of lamb are delicately cooked with rice in their own juices; no water is added to the process. Then the food is carefully dehydrated. Vitamins, fats and oils are added in at room temperature, guarantying their natural state and therefore maintaining their full nutritional value. "

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