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Platinum Puppy

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes



15kg = £53.94

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Not certified nutritionally complete: This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Fresh Chicken Meat (73 %), Broken Rice, Chicken Fat, Chicken & Turkey Meal, Dried Fish, Hydrolysed Poultry, Dried Beet Pulp, Salmon Oil, Dried Brewers Yeast, Flaxseed Oil Cold-Pressed, Olive Oil Cold-Pressed, Potassium Chloride.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Crude Protein 27.0%, Crude Fat 16.0%, Crude Fibre 2.0%, Crude Ash 6.9%, Calcium 1.5%, Phosphoros 1.0%, Moisture (Meat Juice Concentrate) 18.0%, Vitamin A 10.000 IU/kg, Vitamin D3 1,600 IU/kg, Vitamin E (Alpha Tocopherol Acetate) 150 mg/kg, Vitamin K1 2 mg/kg, Vitamin B1 3 mg/kg, Vitamin B2 4 mg/kg, Vitamin B6 4 mg/kg, Vitamin B 12 40 Mcg/kg, Niacin 20 mg/kg, Pantothenic Acid 8 mg/kg, Biotin 100 Mcg/kg, Folic Acid 300 Mcg/kg, Choline 500 mg/kg, Iron 75 mg/kg, Zinc 190 mg/kg, Manganese 90 mg/kg, Copper 19 mg/kg, Cobalt 1 mg/kg, Iodine 1,5 mg/kg, Selenium 0,3 mg/kg.

Dry weight nutrients

Above average


Below average


15kg RRP


Grams per day


Cost per day


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Company info
Name: Platinum 77 Platinum foods listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" PLATINUM PUPPY is the only complete dry dog food made out of 73% human grade chicken. Pieces of chicken are delicately cooked with rice in their own juices; no water is added to the process. Then the food is carefully dehydrated. Vitamins, fats, and oils are added in at room temperature, guarantying their natural state and therefore maintaining their full nutritional value. "

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