Updated 10 Nov 2021
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Platinum Puppy

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

1.5kg & 5kg bags


5kg bags = £25.90

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Fresh Chicken Meat (73 %), Broken Rice, Dehydrated Chicken Protein, Dried Fish, Hydrolysed Poultry Protein, Dried Apple Pulp, Salmon Oil, Dried Brewers Yeast, Cold-Pressed Flaxseed Oil, Cold-Pressed Olive Oil, Potassium Chloride.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: 3a672a/vitamin A 10, 000 IU, 3a671/vitamin D3 1, 600 IU, 3a700/vitamin E 150 mg. Trace Elements: 3b104/iron 75 mg, 3b201/iodine 3 mg, 3b405/copper 19 mg, 3b503/manganese 40 mg, 3b603/zinc 50 mg, 3b607/zinc 100 mg, 3b801/selenium 0.4 mg.

Typical Analysis

Protein 27.0%, Fat 16.0%, Fibre 2.0%, Ash 7.9%, Moisture 19.0%, Calcium 1.50%, Phosphorus 1.00%.


364.4 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


Approved supplier:


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Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" We use Fleischsaftgarung to prepare our dry food Puppy Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make the meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Puppy Chicken is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction. Due to Fleischsaftgarung, our dry food is: - particularly nutritious, - a treat for your dog, - soft but chewy because of the meat juices, - highly digestible, - does not swell in the dog's stomach (no bloating), - contain fewer carbohydrates "

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Just Sayin 3 years ago

Have been researching suitable foods for a couple of my dogs in light of the DCM problems being experienced in the USA with grain free diets and was looking at Platinum. However, the ingredients stated here do not match up with the manufacturer's website - I think they have changed the formulas slightly. I can see no mention of beet pulp on their ingredient list and they include various botanicals which are not listed here. Maybe time for a review.

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CB 4 years ago

I have just swapped my puppy onto this from Symply wet food over a 5 day transition period. Her stools have changed significantly and are now a very dark brown, almost black colour. They are softer and more smelly. Is this normal?

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Karina Bowlby 4 years ago

My spaniel pup turned his nose up at most feeds when he arrived but loves Platinum Puppy. He is 6 months now and is enormous, fit and healthy

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Flyingpigman 6 years ago

I have fed my puppy on this for just over a year now and he loves it! The smell of the stuff is amazing and the dogs obviously pick that up too. The stools over the last 8 months have been firm and pickable. My bitch was also fed on Platinum puppy and she regained her vigour pretty fast.

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Leon 7 years ago

Just bought this food for my Podenco puppy.
I am very curious whether she likes it, the quality etc.Keep you informed.
My grown up Greys like the adult foods of Platinum very very much.
I feel confident!

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