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Concept For Life Medium Breed Sensitive Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Targeted conditions

Sensitive digestion

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg, 6kg & 12kg bags


12kg bags = £37.99

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AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Rice, 19.5% Lamb Protein (Dried), Poultry Fat, Rice Protein, Dried Beet Pulp (Desugared), Liver Hydrolysate, Brewer's Yeast (Dried), Linseed, Egg (Dried), 0.6% Sunflower Oil, Lignocellulose, Sodium Chloride, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a (12000 IU), Vitamin D [as Vitamin D3] (1400 IU), Vitamin E [as All-Rac-Alpha-Tocopheryl Acetate] (300mg/kg), Vitamin C [as Ascorbyl Monophosphate, Calcium Sodium Salt] (200mg/kg), Vitamin B1 [as Thiamine Mononitrate] (12mg/kg), Vitamin B2 [as Riboflavin] (12mg/kg), Vitamin B6 [as Pyridoxine Hydrochloride] (8mg/kg), Vitamin B12 [as Cyanocobalamin] (200mcg), Niacin (35mg/kg), Calcium-D-Pantothenate (35mg/kg), Folic Acid (1.2mg/kg), Biotin [as D(+)-Biotin] (300mcg), Choline Chloride (2000mg/kg), Copper [as Cupric Sulphate, Pentahydrate] (12.5mg/kg), Zinc [as Zinc Sulphate, Monohydrate] (100mg/kg), Zinc [as Zinc Chelate of Glycine Hydrate] (60mg/kg), Iron [as Ferrous Sulphate, Monohydrate] (250mg/kg), Manganese [as Manganous Sulphate, Monohydrate] (30mg/kg), Iodine [as Calcium Iodate, Anhydrous] (2.2mg/kg), Selenium [as Sodium Selenite] (0.4mg/kg).

Typical Analysis

Protein 22.5%, Fat 13.0%, Fibre 2.0%, Ash 7.5%, Sodium 0.35%, Calcium 1.50%, Phosphorus 1.05%, Omega3 0.60%, Omega6 1.50%.


363.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Matina
HQ: Munich, Germany
Brands: Barkoo
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Manufacturer's product description

" Concept for Life Medium Sensitive contains highly-digestible lamb as the single source of animal protein and rice as the exclusive source of carbohydrates, which is ideal for medium breed dogs with sensitive digestive systems or food intolerances. Prebiotic chicory inulin, in combination with fibre that helps regulate digestion, promotes a balanced intestinal flora. Concept for Life is made with specially selected lamb meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The reduced amount of ingredients in this tasty kibble also ensures that it is very well tolerated and causes less irritation on the gastro-intestinal tract. The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog's teeth. High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion. "


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