Updated 20 Oct 2017
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Concept For Life Medium Breed Sensitive

Type of food Dry extruded complete
Dog types Pet dogs
Breed sizes
NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 12 months to old age
Pack sizes 1.5kg, 6kg & 12kg bags
RRP 12kg bags = £37.99

Nutritional rating

52%

At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

Price per day

£
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Nutrition

Ingredients List

Rice, 19.5% Lamb Protein (Dried), Poultry Fat, Rice Protein, Dried Beet Pulp (Desugared), Liver Hydrolysate, Brewer’s Yeast (Dried), Linseed, Egg (Dried), 0.6% Sunflower Oil, Lignocellulose, Sodium Chloride, 0.2% Yeast Extract (Rich in Beta-Glucans and Mannan-Oligosaccharides), 0.1% Chicory Inulin, 0.01% Green Tea Extract (Dried, Rich in Flavonoids), Antioxidants.

Energy

363.0 kcal/100g

Typical Analysis

Protein 22.5%, Fat 13%, Fibre 2%, Ash 7.5%, Calcium 1.5%, Phosphorus 1.05%, Sodium 0.35%, Omega-3 Fats 0.6%, Omega-6 Fats 1.5%.

Nutritional additives (per kg)

Vitamin A (12000 IU), vitamin D [as vitamin D3] (1400 IU), vitamin E [as all-rac-alpha-tocopheryl acetate] (300mg), vitamin C [as ascorbyl monophosphate, calcium sodium salt] (200mg), vitamin B1 [as thiamine mononitrate] (12mg), vitamin B2 [as riboflavin] (12mg), vitamin B6 [as pyridoxine hydrochloride] (8mg), vitamin B12 [as cyanocobalamin] (200mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin [as D(+)-biotin] (300mcg), choline chloride (2000mg), copper [as cupric sulphate, pentahydrate] (12.5mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate] (60mg), iron [as ferrous sulphate, monohydrate] (250mg), manganese [as manganous sulphate, monohydrate] (30mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.4mg).

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

12kg bags RRP

£37.99

Grams per day

0g

Cost per day

£

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Company info
Made by: Matina
Company HQ: Munich, Germany
Sister brands: Lukullus1111 Lukullus foods listed
Purizon55 Purizon foods listed
Rocco2121 Rocco foods listed
Wolf of Wilderness44 Wolf of Wilderness foods listed
Manufacturer's product description

" Concept for Life Medium Sensitive contains highly-digestible lamb as the single source of animal protein and rice as the exclusive source of carbohydrates, which is ideal for medium breed dogs with sensitive digestive systems or food intolerances. Prebiotic chicory inulin, in combination with fibre that helps regulate digestion, promotes a balanced intestinal flora. Concept for Life is made with specially selected lamb meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The reduced amount of ingredients in this tasty kibble also ensures that it is very well tolerated and causes less irritation on the gastro-intestinal tract. The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth. High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion. "

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