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Chicken And Duck
Lamb And Turkey With Beef
Chicken With Beef
Beef With Turkey
Type of food
Complete raw food
NOT suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From weaning to 8 months
150g packs, 200g packs, 250g packs, 5kg boxes
5kg boxes = £18.25
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredientsHigh meat content: Contains at least 30% meat ingredients (on a dry matter basis)Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additivesClearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredientsCertified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" This recipe comprises 80% chicken and duck, all human-grade and sourced exclusively from Great Britain and Ireland. Our delicious meaty chunks are complimented by a precise blend of minced offals, bone, fruits, vegetables and botanicals.
Kelp is added in precise quantities to meet the iodine requirements essential for proper thyroid function. Wheatgerm oil provides vitamin E and cod liver oil is added to provide vitamin D. Fibre is provided by flaxseed. Cranberries, blueberries and watercress are included in small quantities for their antioxidant properties and high levels of vitamin C.
The B-complex vitamins in the duck liver include B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine) and B9 (folic acid). These vitamins help break down carbohydrates, fats and proteins, which provide the body with energy.
The recipe is fortified with zinc which plays a role in immune function, protein synthesis, wound healing, DNA synthesis, and cell division. It also supports normal growth and development for a growing dog. Ferrous fumarate boosts the quantities of iron in the recipe, which is particularly important for the development of puppies and young dogs. Choline is also added and has various functions including producing the major nerve transmitter acetylcholine, helping the body maintain water balance and a source of methyl-groups for the formation of the amino acid methionine. "
This food is suitable for the following breed sizes:
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 5kg boxes bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
99 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.