Updated 01 Jun 2024
698 698 people have viewed this product in the last 30 days
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Comments 7
Update

Innocent Hound Air-Dried Food Review

Type of food

Complete dry air dried

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 2 months to old age

Pack sizes

1.5kg pouches, 3kg boxes

RRP

3kg boxes = £55.00

AADF rating

80%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutrition

Composition

Mixing bowl:

British Lamb (70%), Rapeseed Glycerine, Sweet Potato (7.5%), Banana, Pea Protein, Minerals, Chicory Root 1%, Fibre, Beet Pulp, Carrot, Seaweed, Apple.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 19672iu, Vitamin D3 984iu, Vitamin E 164mg, Taurine 1066mg, Zinc (as Zinc Sulphate) 74mg, Iron (as Iron II Sulphate) 57mg, Manganese (as Manganous Sulphate) 11mg, Copper (as Copper II Sulphate) 7mg, Iodine (as Calcium Iodate) 1.6mg, Selenium (as Sodium Selenite) 0.08mg, Dl Methionine 1967mg.

Typical Analysis

Energy

340.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

3kg boxes RRP

£55.00

Grams per day

g

Cost per day

£

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Company

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Company info
Name: The Innocent Pet Care Company 66 Innocent Hound foods listed
HQ: United Kingdom
Manufacturer's product description

Innocent Hound Review

Take a look at our latest Innocent Hound review.

@allaboutdogfood Replying to @Ellie Innocent Hound air dried dog food review. Not a bad choice at all, but it's going to cost you! #allaboutdogfood #dogfoodreview #dogsoftiktok #dogfood ♬ original sound - AllAboutDogFood

Comments

7 Comments AADF Privacy Policy Sign in to comment
vicky A one year ago
Same Daisy, my dogs all love it and partly decided to try it based on the high score here which has dropped since and I can’t see an explanation as to why?
Alasdair vicky A one year ago
They updated their algorithm that calculates the scores so lots of scores have changed, my dog loves this food so would be interested in why some have dropped like Innocent Hound has, looks like its lost more point due to not been clearly labelled but not sure what else or how to tell.
Daisyn one year ago
My dogs love this food and seem to do really well on it. When I was researching dog food I'm sure the AADF rating was much higher for it. Has it fallen recently? If so, what has changed?
Philip L one year ago
My dog loves this food but sadly it cost 3 times the price of the raw food he normally gets so this is reserved for occasional treats and day trips
Eric 2 years ago
Why is the 'As fed' percentage for Carbs 7.9% while the dry weight is 37.2% carbs? What is the significance of this difference?
Eric 2 years ago
Great question Eric! It's basically due to the glycerine. The as fed pie charts show the approximate proportions of the four main ingredient categories in the finished product - meat ingredients, fruits and veg, carbohydrate rich ingredients and added fats and oils. Since glycerine doesn't fit into any of these categories, we categorise it under 'other' which is why that section is so large on the pie chart. The dry weight dials, on the other hand, display the levels of each macronutrient in the food. When calculating these percentages, any macronutrient that is not protein or fat has to be classified as a carbohydrate so for this purpose, the glycerine is included in the carb level. We hope that helps clarify a little.

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