Updated 01 Sep 2023
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Innocent Hound Air-Dried Food

Type of food

Complete dry air dried

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 2 months to old age

Pack sizes

1.5kg pouches, 3kg boxes


3kg boxes = £50.00

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

British Lamb (70%), Rapeseed Glycerine, Sweet Potato, Banana, Pea Protein, Minerals, Chicory Root, Fibre, Beet Pulp, Carrot, Seaweed, Apple.

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a 19.672iu, Vitamin D3 984iu, Vitamin E 164mg, Taurine 1, 066mg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 74mg, Iron (as Iron (II) Sulphate Monohydrate) 57mg, Manganese (as Manganous Sulphate Monohydrate) 11mg, Copper (as Copper (II) Sulphate Pentahydrate) 7mg, Iodine (as Calcium Iodate Anhydrous) 1.6mg, Selenium (as Sodium Selenite) 0.08mg; Amino Acids: Dl-Methionine 1.967mg.

Typical Analysis

Protein 22.0%, Fat 18.0%, Fibre 2.5%, Ash 6.5%, Moisture 22.0%.


340.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


3kg boxes RRP


Grams per day


Cost per day


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Company info
Name: The Innocent Pet Care Company 66 Innocent Hound foods listed
HQ: Wetherby, UK
Manufacturer's product description

" Our award-winning British Lamb Casserole is a single meat protein, grain free complete food for adult dogs and puppies from 8 weeks.

We use high quality, fresh British lamb which is a highly digestible, meaning more nutrients are absorbed.

Our Lamb Casserole contains chicory root, a rich source of prebiotics that help maintain a healthy digestion. Country vegetables and select fruits add flavour as well as being a great source of vitamins and minerals.

Our air-dried dog food is made using ethically sourced, quality British ingredients and our very own gentle drying expertise. The result is a semi-moist, great tasting, healthy and nutritious feast. The handmade production method means with minimum processing and no high temperatures, the nutrients and flavours of the ingredients are maintained.

The food can be stored at room temperature, and once opened the pack lasts for up to 4 months, making it very convenient.

Our complete food packaging is 100% recyclable. The cardboard box contains two resealable pouches to keep the food fresh. "


10 Comments AADF Privacy Policy Sign in to comment
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vicky A 7 months ago

Same Daisy, my dogs all love it and partly decided to try it based on the high score here which has dropped since and I can’t see an explanation as to why?

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Alasdair vicky A 6 months ago

They updated their algorithm that calculates the scores so lots of scores have changed, my dog loves this food so would be interested in why some have dropped like Innocent Hound has, looks like its lost more point due to not been clearly labelled but not sure what else or how to tell.

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Daisyn 7 months ago

My dogs love this food and seem to do really well on it. When I was researching dog food I'm sure the AADF rating was much higher for it. Has it fallen recently? If so, what has changed?

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Philip L 11 months ago

My dog loves this food but sadly it cost 3 times the price of the raw food he normally gets so this is reserved for occasional treats and day trips

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Eric one year ago

Why is the 'As fed' percentage for Carbs 7.9% while the dry weight is 37.2% carbs? What is the significance of this difference?

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All About Dog Food Eric one year ago

Great question Eric! It's basically due to the glycerine.

The as fed pie charts show the approximate proportions of the four main ingredient categories in the finished product - meat ingredients, fruits and veg, carbohydrate rich ingredients and added fats and oils. Since glycerine doesn't fit into any of these categories, we categorise it under 'other' which is why that section is so large on the pie chart.

The dry weight dials, on the other hand, display the levels of each macronutrient in the food. When calculating these percentages, any macronutrient that is not protein or fat has to be classified as a carbohydrate so for this purpose, the glycerine is included in the carb level.

We hope that helps clarify a little.

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Hayley Jayne 2 years ago

On the 'dry nutrients' dials, does 'above average' mean 'too much'? Ie, if the food contains above average fat and carbohydrate is it too much than recommended or is it just above the average amount in dog food generally?

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All About Dog Food Hayley Jayne 2 years ago

Great question Hayley! It just refers to the average percentages in dog food. Most owners won't ever have to worry about these figures but for those looking specifically for high fibre or low fat, for example, the dials can help.

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Gayle 3 years ago

This is the only dry dog food my puppy will eat and we have tried so many. Lovely quality food and smells amazing. Only downside is that it’s really pricey and the bags are so small.

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Rachel Ireland 3 years ago

This food is so expensive and I wish it came in a smaller size but my dog absolutely loves it. I buy to use as treats and she is none the wiser. Thankfully she is tiny so it's much cheaper for me than some people but it's so much money. I wince everytime I think about having to buy another bag.

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