Updated 09 Feb 2022
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Innocent Hound Air-Dried Food

Type of food

Air dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 2 months to old age

Pack sizes

3kg boxes


3kg boxes = £44.00

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

British Lamb (70%), Rapeseed Glycerine, Sweet Potato, Banana, Pea Protein, Minerals, Chicory Root, Fibre, Beet Pulp, Carrot, Seaweed, Apple.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: Vitamin A 19.672iu, Vitamin D3 984iu, Vitamin E 164mg, Taurine 1, 066mg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 74mg, Iron (as Iron (II) Sulphate Monohydrate) 57mg, Manganese (as Manganous Sulphate Monohydrate) 11mg, Copper (as Copper (II) Sulphate Pentahydrate) 7mg, Iodine (as Calcium Iodate Anhydrous) 1.6mg, Selenium (as Sodium Selenite) 0.08mg; Amino Acids: Dl-Methionine 1.967mg.

Typical Analysis

Protein 22.0%, Fat 18.0%, Fibre 2.5%, Ash/Mineral content 6.5%, Moisture 22.0%.


340.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


3kg boxes RRP


Grams per day


Cost per day


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Company info
Name: The Innocent Pet Care Company 44 Innocent Hound foods listed
HQ: Wetherby, UK
Manufacturer's product description

" Our award-winning British Lamb Casserole is a single meat protein, grain free complete food for adult dogs and puppies from 8 weeks.

We use high quality, fresh British lamb which is a highly digestible, meaning more nutrients are absorbed.

Our Lamb Casserole contains chicory root, a rich source of prebiotics that help maintain a healthy digestion. Country vegetables and select fruits add flavour as well as being a great source of vitamins and minerals.

Our air-dried dog food is made using ethically sourced, quality British ingredients and our very own gentle drying expertise. The result is a semi-moist, great tasting, healthy and nutritious feast. The handmade production method means with minimum processing and no high temperatures, the nutrients and flavours of the ingredients are maintained.

The food can be stored at room temperature, and once opened the pack lasts for up to 4 months, making it very convenient.

Our complete food packaging is 100% recyclable. The cardboard box contains two resealable pouches to keep the food fresh. "

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Hayley Jayne a year ago

On the 'dry nutrients' dials, does 'above average' mean 'too much'? Ie, if the food contains above average fat and carbohydrate is it too much than recommended or is it just above the average amount in dog food generally?

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All About Dog Food Hayley Jayne a year ago

Great question Hayley! It just refers to the average percentages in dog food. Most owners won't ever have to worry about these figures but for those looking specifically for high fibre or low fat, for example, the dials can help.

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Gayle a year ago

This is the only dry dog food my puppy will eat and we have tried so many. Lovely quality food and smells amazing. Only downside is that it’s really pricey and the bags are so small.

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Rachel Ireland a year ago

This food is so expensive and I wish it came in a smaller size but my dog absolutely loves it. I buy to use as treats and she is none the wiser. Thankfully she is tiny so it's much cheaper for me than some people but it's so much money. I wince everytime I think about having to buy another bag.

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