Updated 18 Feb 2021
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Nature's Variety Complete Freeze Dried Food Adult

Type of food

Freeze dried complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

120g & 840g bags


840g bags = £20.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Beef 80%, Carrots 5%, Apples 5%, Pea Fibre, Butternut Squash, Sweet Potato, Minerals, Cranberries, Blackberries, Flaxseed, Chicory Root, Kale, Peppermint, Coconut Oil, Beet Pulp, Green Tea, Yucca, Rosemary, Parsley, Dandelion Root, Hawthorn Leaf.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 1000 IU, Vitamin D3 100 IU, Vitamin E 14 mg, Iron(ii) Sulphate Monohydrate 20 mg (Fe: 6 mg/kg), Calcium Iodate Anhydrous 0.4 mg (I: 0.26 mg/kg), Copper(ii) Sulphate Pentahydrate 7.2 mg (Cu: 1.8 mg/kg), Zinc Sulphate Monohydrate 50.1 mg (Zn: 18.3 mg/kg), Organic Selenium 3b810 8.6 mg (Se: 0.02 mg/kg).

Typical Analysis

Protein 37.0%, Fat 34.0%, Fibre 6.0%, Ash 8.0%, Moisture 6.0%.


505.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


840g bags RRP


Grams per day


Cost per day


Approved supplier:

Nature's Variety store finder:

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Company info
Name: Natures Menu
HQ: Norfolk, UK
Brands: Nature's Variety1818 Nature's Variety foods listed77 Nature's Variety treats listed
Natures Menu6969 Natures Menu foods listed1010 Natures Menu treats listed
Prize Choice
Manufacturer's product description

" Our ground-breaking Freeze Dried dog food combines all the flavour and goodness of raw ingredients with the ease and convenience of dry dog food. Simply store in a cupboard and it's ready to serve whenever it's dinner time.

Complete Dinners Beef are made with quality, deboned beef as the main ingredient which is blended with a special selection of powerfully nutritious fruits, vegetables and botanicals. Formed into bite-sized nuggets, these raw ingredients are then freeze-dried.

Freeze-drying is a safe and extremely gentle food process that preserves all the goodness, flavour and nutrients of the quality meats, fish, fruits and vegetables that make our raw dog food.

The result is an incredibly nutritious meal that's extra tasty, as the process intensifies the meaty flavours dogs love. Plus, with no artificial flavours, colours or preservatives, Nature's Variety Freeze Dried can be enjoyed straight from the pack, with no refrigeration needed.

Only suitable for adult dogs. "

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4 Comments AADF Privacy Policy Sign in to comment
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PugMama 16 days ago

Why is the freeze dried not suitable for puppies if it is completely natural - seems a shame to feed this to 8 year old pug but 7 month old pup would have to have dry extruded.

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Diana Triantafyllopo 6 months ago


I have been buying for the last 6 months nature’s variety freeze dried turkey for my little dog.He seems to enjoy it and I have no problems whatsoever.

The only thing I noticed though and I wanted to ask you is the fat content which seems to be high.

Can you please comment on that?

I had a look and proper raw food has a fat content of 6 per cent and the freeze dried food has a fat content of 34 per cent.

Thank you

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bazza Diana Triantafyllopo 4 months ago

Hi, raw food has a much higher moisture content. This means the majority of say 100g of raw food is water, whereas 100g of dry food has around 6% moisture. Dry food will have much higher percentages of fat, protein, etc on the label as the lack of moisture makes it very dense in nutrition, but that doesn't mean it actually has more fat when you account for portion sizes. I hope that clears things up for you!

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Linzeroo bazza 9 days ago

I don’t understand this reply. The fat content is the proportion of fat. So whether your dog eats 50g of food of 250g of food, 34% of the meal will be fat. Portion sizes are irrelevant!

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