Updated 20 Oct 2021
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Encore Pouches

Type of food

Complementary wet food

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

100g pouches


100g pouches = £1.10

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because carrageenan is used in the food but not declared on the label.

Not certified nutritionally complete: This food does not comply fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per 100g

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Mixing bowl:

Chicken Breast 55%, Pumpkin 3%, Carrot 3%, Green Pea 3%, Rice Flour, Vegetable Gelling Agent.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)


Technological additives


Typical Analysis

Protein 15.0%, Fat 0.5%, Fibre 0.5%, Ash 1.0%, Moisture 83.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


100g pouches RRP


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Company info
Name: MPM Products
HQ: Cheshire, UK
Brands: Applaws1111 Applaws foods listed
Encore2020 Encore foods listed
Manufacturer's product description

" You can see the difference of Encore natural pet food as soon as you open one of our pouches. Each serving of Encore is rich in delicious protein and a natural source of taurine, which helps promote healthy skin and a shiny coat. It really is as good as it looks., , If your dog could talk to you, we think they would ask for Encore. All of our recipes are healthy and delicious, naturally. Nothing artificial is added - no colours, flavours or preservatives - so you'll find nothing left in your dog's bowl. We only use the highest quality ingredients, which are carefully, ethically and sustainably sourced. We select our chicken from farms with the highest standards of welfare and catch our tuna using dolphin-friendly fishing methods. At Encore we believe that your pets deserve better, healthier food - so good you can see the difference! "

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