Updated 12 Feb 2024
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Platinum Adult Beef + Potato Review

Type of food

Complete dry semi moist

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags


5kg bags = £33.90

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Fresh Beef Meat (70 %), Dried Potatoes (12 %), Dried Peas, Dried Lentils, Dried Apple Pulp, Dried Fish, Dried Brewers Yeast, Salmon Oil, Cold Pressed Olive Oil, Yucca Extract, Green Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)

3a672a Vitamin a 10000 IU, 3a671 Vitamin D3 1600 IU, 3a700 Vitamin E 150 mg, 3b104 Iron 75 mg, 3b201 Iodine 3 mg, 3b405 Copper 19 mg, 3b503 Manganese 40 mg, 3b603 Zinc 50 mg, 3b607 Zinc 100 mg, 3b801 Selenium 0.4 mg.

Typical Analysis

Protein 24.0%, Fat 16.0%, Fibre 3.5%, Ash 7.0%, Moisture 19.0%, Calcium 1.50%, Phosphorus 0.80%.


362.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


Approved supplier:



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Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" Our Adult Beef+Potato dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.

With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created. "


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