Updated 24 Jan 2022
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Percuro Puppy Small/Medium Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg boxes, 6kg bags


6kg bags = £51.97

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Dried Insect Protein (33%), Naked Oats, Dried Potato Flakes, Green Peas, Olive Oil, Dried Brewer's Yeast, Flaxseed, Minerals, Dried Beet Pulp, Hemp Seed Oil (0.5%), Dried Apples, MOS (Mannan-Oligosaccharides) and Beta Glucans (0.5%), Dried Carrots, Dried Chicory, Dried Chamomile (0.1%), Algae Oil, Yucca Schidigera.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15, 000 IU, Vitamin D3 1, 000 IU, Vitamin E 120 mg. Taurine 1, 000 mg, L-Carnitine 100mg. Iron 50 mg, Copper 10 mg, Zinc 60 mg, Manganese 10 mg, Iodine 1 mg, Selenium 0.2mg.

Typical Analysis

Protein 28.0%, Fat 16.0%, Fibre 5.0%, Ash 8.5%, Moisture 9.0%, Calcium 1.00%, Phosphorus 0.90%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


6kg bags RRP


Grams per day


Cost per day


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Company info
Name: Percuro Primal UK
HQ: Warwickshire, UK
Brands: Percuro44 Percuro foods listed
Waitrose22 Waitrose foods listed
Manufacturer's product description

" Complete, and natural, everyday dry food for small and medium breed puppies, formulated with our unique hypoallergenic clean insect protein and infused with hemp seed oil and chamomile for a healthy body and mind.

Percuro Small / Medium Breed Puppy and Teenager food has been formulated to give your pawfect little pal the very best start in life. Packed with hypo-allergenic clean insect protein and naked oats, plus our Nature Calm Complex, it has everything a growing pup needs to thrive in body and mind. It's sustainable too, so your planet-friendly puppy will grow up with a low carbon pawprint. This deliciously healthy food comes with no hidden nasties like colourings, flavourings or preservatives.

Check out these goodies for healthy growth and vitality:

Omega 3 for healthy brain development

Controlled calcium for healthy bone development

Extra protein for healthy muscle development

No animal fats, we use olive oil from Greece instead

Rich in Vitamin B and dietary fibre

Omega-3 and omega-6 fatty acids from algae oil for healthy skin and coat

Yummy and great for their tummy

We blend our recipes with a nutritious mix of fruit and veg, such as carrots, chicory, apples and beet pulp, and add a natural pre-biotic ‘MOS' to encourage the growth of ‘friendly bacteria' in the gut.

A healthy mind

Our Nature Calm Complex is blended from hemp seed oil and dried chamomile, helping your pup to feel calmer, respond better to training, and supporting them with common worries, like separation anxiety or a fear of fireworks. "


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