Updated 29 Aug 2023
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Pets Love Fresh Adult Review

Type of food

Complete wet fresh

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

600g & 1kg rolls


1kg rolls = £8.00

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day




Mixing bowl:

Chicken Meat (70%), ≪i>water (17%)</i>, Organic Brown Rice Flour ≪i>(5%)</i>, Chicken Liver (3%), Egg Products Dried, Minerals, Lignocellulose, Dried Algae, Chicory Inulin, Vitamins, Cranberry Powder.

As fed (BETA):

Nutritional additives (per kg)

Vitamin D: 970 IU, Zinc Chelate of Protein Hydrolysates; Zinc Sulphate Monohydrate (Zinc: 30 mg/kg), Iron(ii) Sulphate Monohydrate (Iron: 20 mg/kg), Cupric Sulphate Pentahydrate (Copper: 2.5mg/kg), Manganese Chelate of Protein Hydrolysates; Manganous Sulphate Monohydrate (Manganese: 2mg/kg), Coated Granulated Calcium Iodate, Anhydrous (Iodine: 0.5mg/kg), Selenised Yeast Inactivated; Sodium Selenite (Selenium: 0.030 mg/kg).

Technological additives


Typical Analysis

Protein 13.7%, Fat 5.4%, Fibre 1.0%, Ash 2.1%, Moisture 74.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


1kg rolls RRP


Grams per day


Cost per day


Approved supplier:

Pets Love Fresh

Buy locally:

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Company info
Name: Pets Love Fresh 44 Pets Love Fresh foods listed
HQ: London, UK
Manufacturer's product description

" Complete, natural nutrition served fresh<br />

No ingredients you can\'t pronounce. Everything a dog needs for a balanced nutritionally complete diet. Gently cooked here on the farm and delivered frozen fresh to your door.<br />

<br />

British meat<br />

Quality British sources of protein to supply amino acids needed for hair, skin, nails, muscles, tendons, ligaments, and cartilage<br />

Organic Brown Rice<br />

Fibre to aid digestion and support gut health<br />

Vitamins & Nutrients<br />

Carefully balanced and easily digestible vitamins and minerals including calcium and phosphorous<br />

Cranberries<br />

Rich, natural and easily digestible source of vitamin C and antioxidants<br />

Eggs<br />

Easily digestible protein, riboflavin, and selenium<br />

Seaweed<br />

Supports a supple skin and shiny coat and naturally provides DHA and EPA fatty acids known to support brain development "

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12 Comments AADF Privacy Policy Sign in to comment
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Heidi Asbury 5 months ago

This is the only food my ShihTzu will eat. She's so fussy but loves the chicken and pork. Thankyou, I've tried so many other foods and this wins hands down. :-)

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Thelma Bromley 8 months ago

I have a 12 & a half year old Border Terrier newly diagnosed with CKD, I have done some research and am taking him off dry kibble, would this good be suitable for a dog with stage 1/2 CKD, I’m rather concerned with the brown rice powder content as have previously chosen grain free

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Sweety 9 months ago

I have a 6 year old cockapoo she has never liked eating we have tried raw cooked tinned sachets packs everything now I put this food down and she eats it all Thank goodness what a relief many thanks

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Robert Fraser 10 months ago

My sprocker has been on this for a year. Tried all the expensive foods, butternut box etc. Only one he didn't get bored of has been pets love fresh. I mix it with pooch and mutt kibble, which he'll eat if we're outside, to keep the price reasonable. He's doing great on this food.

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Kate51 one year ago

I have been using this for a few months with my one year cocker. It is expensive but I use as a topper with good grade kibble. My cocker loves it. We tried lots of different foods but she always had very loose stools. This combined with wolfworthy has settled her finally. As a very fussy eater she also loves this and never refuses.

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Walkingwithdogs one year ago

I wrote to ask them if this food contains carageenan, they confirmed it does ..maybe "all about dog food" could do the same for their own peace of mind and update accordingly...

Thank you

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James Bailey Walkingwithdogs one year ago

Hi there, yes, we replied in full with a complete breakdown of ingredients in our recipes. For anyone with concerns about carrageenan, it's worth reading All About Dog Food's own article on the matter:


In the tiny amounts we are using, it is of absolutely no harm and is commonly used in wet and pate like recipes - it is a natural thickener derived from seaweed.

The focus should be on the quality British meat, high quality ingredients (no fillers just for the sake of filling up the recipe) and the fact we gently cook our food at a low temperature for several hours to ensure that it is not just delicious and tender (and easy to digest even for dog's with sensitive stomachs), but all the great natural nutrition makes it to your dog's bowl.

We freeze the food immediately after cooking to avoid having to use any nasty preservatives and deliver it frozen to your door.

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Ray Davies one year ago

Seems very expensive compared to Foryhglade which is higher nutrion and the cost is high at £5 A day. I have 3 dogs and can't afford this. It also looks bland, colourless compared to Butternut box for example . My dogs enjoyed it but costly .

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James Bailey Ray Davies one year ago

Hi Ray, it's great to hear that your dog's enjoyed our food. The cost has been arbitrarily plucked by AADF, but we are more expensive than Forthglade for two main reasons, we are using higher quality ingredients and the way we prepare the food is more involved.

We use British meat (that would normally be going to supermarkets to be sold for human food), not left overs in the human meat supply. Our recipes are over 70% British meat. We gently cook our food at a low temperature for just the right time (several hours) - so it is delicious and tender, as well as being very easy to digest, even for the most sensitive tummies.

Then we freeze our food immediately after cooking it to avoid having to use any nasty preservatives.

The reason our food doesn't have the vibrant colours of a butternut box recipe is that we aren't putting in fruit and veg that appeal to our 'human instincts' of what are healthy but don't actually provide much in the way of nutrition to dogs. A clear example being carrots, almost every day we are approached by customers asking if we have carrots in our recipes as their dog either doesn't like them or doesn't digest them well.

I hope this helps explain the differentials - obviously every dog food brand out there thinks they are making the healthiest food, but from our end we really are trying to achieve that and our starting point wasn't from a price perspective, but a quality perspective.

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All About Dog Food James Bailey one year ago

Hi James. The price comes from the Pets Love Fresh website so not that arbitrary really.

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James Bailey Ray Davies one year ago

Hi Ray, thanks your comment and raising some interesting points. The score for forthglade may be higher, but this is down to a technicality from AADF's system - namely our packaging hasn't got "the percentage of the first non-meat ingredient on the packaging" which is an AADF requirement, not a labelling requirement for any regulator. To be clear, the brown rice is roughly 8% in most of our recipes, it's not a filler, it is there for the fibre content. The meat content of our recipes is above 70% and it is all British meat.

So essentially, were we to have put 8% next to the rice on our labels, we'd score more highly than forthglade, so from a pure food perspective (rather than packaging and labelling) we are nutritionally fantastic. In addition on the pricing front, we have a sliding scale on the cost based on how much you can order, so again, if you were able to order in reasonable volume (5kg - 10kg order), you'd be able to get our food at a lower price to Forthglade.

The final point to make is that we are gently cooking our food at a low temperature for several hours so it is delicious and tender - it also makes it really easy to digest. You commented that Butternut have more colours to their food, this lacks any scientific rigour and essentially involves putting in certain foods like carrots which have questionable benefits to dogs (and causes allergies in some dogs). Every ingredient in our food is there for a specific health benefit, not a marketing gimmick.

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Nicky Lindley Ray Davies one year ago

Ray, my dogs enjoyed Butternut Box but its FULL lentils which are a legume, which according to some sources shouldn't be fed in large quantities due to the risk of heart disease. Other sources say it's fine, so who really knows! The problem I had with it is EVERY recipe of theirs uses huge quantities (imo) of lentils so you can't even make a choice for your own dog and pick a recipe without them.

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