Updated 04 Apr 2022
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Specific Adult Medium Breed CXD-M

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

4kg, 7kg & 12kg bags


12kg bags = £58.64

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because no percentages are declared and some unclear terms are used.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Wheat, Maize Protein, Fish Meal, Pork Fat, Beet Pulp, Minerals, Animal Protein Hydrolysate, Fish Oil, Vitamins and Trace Elements, Egg Powder, Lysine, Methionine, Threonine, Tryptophan, Rosemary Extract, Antioxidants.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 813ie, Vitamin D3 78ie, Vitamin E 27mg, Vitamin C 6mg, Vitamin B1 4.8mg, Vitamin B6 2.2mg, Biotin 0.12mg, Vitamin B12 17ug, Vitamin K 0, 2mg, Omega-3 Fatty Acids 0.62g.

Typical Analysis

Protein 22.6%, Fat 11.3%, Fibre 2.1%, Carbs 50.6%, Sodium 0.23%, Calcium 0.70%, Phosphorus 0.62%, Omega3 0.62%.


373.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Dechra Pharmaceuticals 11 Specific foods listed
HQ: Northwich, UK
Manufacturer's product description

" SPECIFIC Medium Breed Food is a designed with the exact nutritional balance for your medium dog. High levels of Omega-3 from fish and other ingredients support healthy digestion and the immune system and with moderate energy levels to maintain an ideal bodyweight.An ideal food to support a healthy active life.

For adult medium breed dogs (10 - 25 kg).

Why choose Adult Medium Breed:

It contains high levels of Omega-3 from fish for healthy coat, skin and joints.

It helps to maintain ideal body weight – with moderate energy density .

Beet pulp as a source of fermentable fibres to support beneficial microflora and intestinal health "

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