Updated 02 Oct 2023
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Canine Choice Premium Puppy Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 10kg bags


10kg bags = £49.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

40% Chicken (Dried Chicken 26%, Freshly Prepared Chicken 14%), Rice (30%), Barley (11%), Chicken Fat (5%), Pea Protein (5%), Peas (3%), Beet Pulp (3%), Salmon Oil (1%), Linseed (1%), Minerals, Chicory (1000mg/kg), Mannanoligosaccharides (1000mg/kg), Glucosamine (500mg/kg), Yucca (100mg/kg), Chondroitin Sulphate (100mg/kg).

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15.000 IU/kg, Vitamin D3 1.500 IU/kg, Vitamin E 150mg/kg, Zinc (as Zinc Sulphate Monohydrate) 75mg/kg, Iron (as Iron (II) Sulphate Monohydrate) 50mg/kg, Manganese (as Manganous (II) Oxide) 40mg/kg, Copper (as Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (as Calcium Iodate Anhydrous) 0.5mg/kg, Selenium (as Sodium Selenite) 0.1mg/kg.

Typical Analysis

Protein 29.0%, Fat 13.0%, Fibre 3.0%, Ash 7.5%, Calcium 1.40%, Phosphorus 0.90%, Omega3 0.80%.


380.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


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Company info
Name: Pet Supermarket 1717 Canine Choice foods listed22 Canine Choice treats listed
HQ: London, UK
Manufacturer's product description

" Canine Choice Premium Puppy is a complete and balanced diet for all puppy sizes.

Each bag of Canine Choice Premium is packed with all your puppy needs, from tip to tail.

This starts with essential protein from freshly prepared and dried chicken. We then add rice, rich in vitamins and fibre, prebiotics for healthy digestion, and essential fatty acids that are balanced for glowing skin and a glossy coat.

Finally, we include glucosamine and chondroitin, important ingredients to maintain your dog's joints as they grow. It can be fed from 6 weeks of age through to 12 months for pups of all sizes.

We've created a recipe that is hypoallergenic, mono-animal protein, containing no added artificial preservatives and purposefully formulated without wheat, dairy, soy, beef or pork. We are proud of it, and hope your pup loves it as much as we love dogs.

40% chicken of which 14% is freshly prepared. Our is cooked gently to protect its protein, making it more bioavailable to your pup

Energy content adjusted to the metabolism of growing puppies

Rice a great source of carbohydrates as an energy source and packed full of natural nutrients, from B vitamins and minerals to natural fibre, which is important for maintaining intestinal health

Prebiotics by supporting good bacteria, chicory (a source of prebiotic FOS) increases their numbers and leads to improved digestion, better nutrient absorption and helps the immune system work as efficiently as it can

Omega 3+6 for brains and beauty. Essential fatty acids bring a range of health benefits, and this combination will encourage cell growth, support immunity, and help to keep your pet's coat lustrous and shiny

Salmon oil naturally high in Omega 3 (DHA) to aid proper brain and eye development in puppies, this ingredient is helpful when they head to puppy school for all that training!

Glucosamine and chondroitin: These key ingredients will help develop cartilage and synovial membrane for joint fluidity, making them a sure way to assist your puppy in supporting their body weight as they mature into adult hood.

Please note: The feeding guides have been calculated to include the puppy growth curve. Therefore, you should increase the feeding amount until the dog reaches their peak weight, and then gradually reduce feeding to maintain a suitable adult weight. "


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Craig Smart 7 months ago

Bought this last month at £31 for a 10kg bag. Went to reorder and it’s now £49.99 for exact same product. Sorry can’t see any justification for increasing the price of something by 55% in the space of 5 weeks.

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