Updated 10 May 2023
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Pooch & Mutt Soft & Shiny Dry

Type of food

Complete dry extruded

Dog types

Pet dogs

Targeted conditions

Sensitive skin

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 2 months to old age

Pack sizes

2kg & 10kg bags


10kg bags = £59.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day




Mixing bowl:

Fresh Herring (26%), Peas (14%), Herring Protein (14%), Potatoes (7%), Dried Apple Pulp (7%), Herring Oil (7%), Fish Gravy (2%), Linseed (1%), Collagen (1%), Dried Kelp (0.2%), Psyllium Husk and Seeds (0.08%), Dried Cranberries (0.04%), Glucosamine (0.026%), Chondroitin Sulphate (0.02%), Fructo-Oligosaccharides (0.019%), Mannan-Oligosaccharides (0.015%), Mojave Yucca (0.01%), Milk Thistle Seeds (0.008%), Lactobacillus Acidophilus Ha - 122 Inactivated (15x109 Cells/kg)

As fed (BETA):

Nutritional additives (per kg)

Vitamin a (3a672a) 19000 IU, Vitamin D3 (3a671) 1400 IU, Vitamin E (3a700) 450mg, Vitamin C (3a312) 250mg, Vitamin B1 (3a812) 3mg, Vitamin B2 (3a825i) 4mg, Niacinamide (3a315) 12mg, Calcium-D-Pantothenate (3a841) 1.0mg, Folic Acid (3a316) 0.5mg, Vitamin B12 0.04mg, Biotin (3a880) 0.6mg, Choline Chloride (3a890) 600mg, Zinc (3b606) 85mg, Iron (3b106) 72mg, Manganese (3b504) 35mg, Copper (3b406) 15mg, Iodine (3b201) 0.65mg, Selenium (3b810) 0.18mg, Ascorbyl Palmitate (1b304), Tocopherol Extracts from Vegetable Oil (1b306i), Rosemary Extract.

Typical Analysis

Protein 27.0%, Fat 13.0%, Fibre 2.5%, Ash 7.5%, Moisture 10.0%, Calcium 1.20%, Phosphorus 0.80%, Omega3 0.70%, Omega6 2.22%.


355.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


Approved supplier:

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Manufacturer's product description

" ‘Soft & Shiny’ is a vet recommended, premium, grain-free, complete dry food for those dogs that are prone to dry or itchy skin or who may need a little bit of help developing their glossy coat. The food is packed with active ingredients, including 47% herring; a tasty novel protein source which is highly digestible and rich in essential-fatty acids, alongside collagen, a structural protein essential in the formation of healthy skin. It also contains Omega 3 & 6 which helps to nourish the skin and restore moisture to prevent itching and scratching, alongside prebiotics and probiotics to help maintain a balanced gut flora which can improve nutrient uptake and contribute to a healthy skin and a shiny coat. Soft & Shiny is a complete food, so alongside functional ingredients to look after your pooch's skin & coat, it also contains vitamins, minerals and antioxidants to promote overall health and wellbeing. Pooch & Mutt ‘Soft & Shiny complete dry food contains NUTRA-BIONIC, a unique supplement that includes ingredients which provide a healthy skin and coat, aid digestion, reduce stool odour and support urinal tract health. "

Company info
Company name: Pooch & Mutt 1414 Pooch & Mutt foods listed44 Pooch & Mutt treats listed
HQ: London, UK

Pooch & Mutt Review

Take a look at our latest Pooch & Mutt review.

@allaboutdogfood Looking at the Pooch and Mutt dry food range. Not a bad food at all, but comparing them side by side they are very similar to one another. #allaboutdogfood #dognutrition #dogfoodreview ? original sound - AllAboutDogFood

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