Updated 28 Jun 2023
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Asda Naturally Nutritious

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

5kg bags


5kg bags = £7.85

AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Maize, Chicken Meal (14%), Barley, Meat Meal, Brown Rice (4%), Peas, Rice, Poultry Fat, Poultry Digest, Beet Pulp (2%), Linseed (1%), Minerals, MOS (0.1%), FOS (0.1%), Yucca Extract (0.1%), Turmeric (0.01%), Cranberry Extract (0.01%), Parsley (0.01%), Chamomile (0.01%)

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 12000 IU/kg, Vitamin D3 1200 IU/kg, Vitamin E 120 mg, Vitamin C 50 mg/kg, Zinc (as Zinc Chelate of Amino Acids Hydrate) 60 mg, Iron (as Iron Sulphate Monohydrate) 60 mg/kg, Manganese (as Manganous Oxide) 50 mg/kg, Zinc (as Zinc Oxide) 40 mg/kg, Copper (as Copper II Sulphate Pentahydrate) 10 mg/kg, Iodine (as Calcium Iodate Anhydrous) 2 mg/kg, Selenium (as Sodium Selenite) 0.1 mg/kg.

Technological additives

Preservatives, Antioxidant (Tocopherol Rich Extracts of Natural Origin)..

Typical Analysis

Protein 21.0%, Fat 10.0%, Fibre 2.5%, Ash 8.5%.


360.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


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Company info
Name: Asda Stores Limited 55 Asda foods listed
HQ: Leeds, UK
Parent company: Walmart
Manufacturer's product description

" A healthy dog is a happy dog. It's a simple saying that fuels us each and every day. We know that you need to be careful about what your loved one eats but, at the same time, you want to know they're enjoying their food.

That's why we're delighted to introduce our Hero Naturally Nutritious dog food, a range of food that prides itself on its wholesome simplicity.

By creating recipes inspired by all that mother earth has to offer, our Hero Naturally Nutritious dog food helps support your dog's health in a number of ways. And because we strongly believe that this shouldn't come at the expense of taste, we know your dog will truly love it.

We know you and your dog will just love the fact that each and every one of our products is prepared without added wheat, eggs, dairy or soya. And don't bother looking for artificial colours and flavours because you won't find any of that nonsense in this bag.

So serve up a bowl of hero naturally nutritious dog food and keep your four-legged friend happy, healthy and, more importantly, wholesome. "


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