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977
9
4
United Kingdom
Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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88.41 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Easton •2 days ago
I used the filters to filter out anything with rosemary. This is what I've ordered and just realised it has rosemary oil (which i think should have come out too). So just a warning to anyone with a dog with epilepsy as rosemary is a trigger for some dogsMT •18 days ago
Insanely priceyConnie Kennedy •one year ago
We use this as a topper for our GSD. We add this on top of her Canagan kibble and she absolutely demolishes everything. A big box lasts us 3 weeks sometimes more. Agree about the pricing would definitely give her it if it was feasible but this works out better for us.Mozz1975 •one year ago
I have a very selective toy poodle x Jack Russell. I have tried EVERY high quality food there is over the past two years, he refuses anything raw. I have now discovered this food, I wasn't over convinced he'd like it after turning his nose up at other freeze dried raw. I was given some free samples and he loves this food, especially the pork. Clears his bowl. He has finally put on some weight and is in great shape with glossy coat. Can't understand why it's listed at 56% meat, when ingredients state 80% what's supposed to have happened to the rest? All in I recommend this food, especially if you have a connoisseur for a dog.Grenade •one year ago
Comes out at £300 pounds a month for a 15kg dog. Other than price wise, biggest problem for us is the tiny packets. The biggest bulk buy option (£70) on their website would last a single german shepherd, or a big lab less than a week Simply not suitable for multi dog house holds, big dog owners as you can't get the quantity from shops even if you can afford if!JamesWyn •one year ago
My border terrier is a fussy one in the extreme. As main food she eats Honey’s, but as a topping and training treats, she loves this food. I think this is a great addition to the market.Jim POWERS •one year ago
I'm sorry but I don't recommend any freeze dried dog food. It is unsafe. As it still carries pathergens.An9elic1 •one year ago
I have no problem recommending the food itself but unfortunately this company have seriously narrowed down their customer base with the price of this product. So only recommend if you are wealthy! I treated my girls to a small box of this food. They wouldn't eat it from their bowl but were happy to eat it as treats for training. Whilst I absolutely love the concept of this freeze dried raw food this is way out of most people's price range. My Jackchi and Jug would require 175g per day between them. The multi pack of 12 x 150g @ £69.99 would only feed them for 10 days!!! That's £210 per month!!! That sadly puts this way out of my budget. I currently spend around £65 per month on very good quality complete raw food. I simply cannot justify spending an extra £145 per month for the sake of not having to defrost their food. It's just not realistic for most people. Good luck with this product. But what a great shame that most dogs will never even get to try it at that price!