Updated 05 Jan 2024
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Hownd Plant Powered Superfood Wet

Type of food

Complete wet paté

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 9 months to old age

Pack sizes

400g cans


400g cans = £3.50

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because labelling lacks clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

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Mixing bowl:

Pumpkin (15%), Quinoa (4%), Lentils, Oat Flakes, Pea Protein, Hemp Protein (2.5%), Sunflower Oil, LupinS, Brewers Yeast (1%), Moringa (1%), Blueberries, Minerals, Potato Protein, Marine Algae, Beetroot.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 3500 IU, Vitamin D3 350 IU, Vitamin B12 75ug, Vitamin B1 10mg, Vitamin B2 6mg, Vitamin B6 3mg, Vitamin E 35mg, L Carnitine 500mg, Taurine 1500mg, Dl Methionine 2200mg, Iodine (as Calcium Iodate Anhydrous 0.5mg/kg), Selenium as Sodium Selenite 0.02mg, Iron as Sulphate Monohydrate 20mg, Copper as Copper II Sulphate Pentahydrate 3mg, Zinc as Zinc Sulphate Monohydrate 30mg, Manganese (Manganous Sulphate Monohydrate) 3mg.

Typical Analysis

Protein 6.5%, Fat 3.3%, Fibre 2.0%, Ash 2.0%, Moisture 75.0%, Phosphorus 0.10%, Omega3 0.24%.


91.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


400g cans RRP


Grams per day


Cost per day


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Company info
Name: Power Pet Brands Ltd
HQ: London, UK
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Manufacturer's product description

" Dogs need specific nutrients to thrive and not specific ingredients. HOWND Hearty Quinoa and Pumpkin Casserole with Organic Hemp Protein and Moringa is a delicious nutritionally complete meat alternative to serve to your four-legged best friend at any mealtime.

It contains all the essential nutrients required for your dog to thrive, is naturally hypoallergenic, and a great feeding alternative for dogs prone to meat, dairy or fish allergies. For pudgy pooches suffering the effects of pet obesity, the recipe is high protein, low fat and low purine.

Better food for a better mood, this super tasty recipe allows your dog to safely (and healthily) have alternative protein, with a flexitarian or fully plant-based diet. With vegan D3 as well as antioxidants, pre- and probiotics, our 100% clean-ingredient recipes are perfect for pooches with meat protein allergies, sensitive skin and delicate tummies. "


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