Updated 09 Jan 2024
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Type of food

Complete dry baked

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

100g & 5kg bags


5kg bags = £49.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because labelling lacks clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

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Mixing bowl:

Dried Potato Flakes, Sweet Lupin Flour 10%, Green Peas 10%, Rapeseed Oil, Rice Protein 7%, Pea Protein 7%, Potato Protein 7%, Dried Sweet Potato 5%, Naked Oats, Hydrolyzed Yeast, Minerals, Peanut Butter, Olive Oil, Dried Alfalfa, Yeast Saccharomyces Cerevisiae 1%, Linseed, Dried Pumpkin, Dried Apple, Algae Oil, Dried Chicory, Fermented Rye 0.1%, Dried Vegetables (Spinach, Tomato, Beetroot), Dried Algae Seaweed, Spirulina, Dried Fruits (Cranberry, Blueberry), Dried Herbs and Spices (Chamomile, Marigold, Nettle, Turmeric, Parsley, Sage).

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 4000iu, Vitamin D3 1500iu, Vitamin E 300mg, Dl Methionine 5000mg, Taurine 1500mg, Lysine 5000mg, Iron (Iron II Sulphate), Copper (Copper II Sulphate Pentahydrate) 10mg, Zinc (Zinc Chelate of Glycine Hydrate) 120mg, Manganese (Manganous Sulphate) 30mg, Iodine (Calcium Iodate) 1.5mg, Selenium (Selenised Yeast Saccharomyces Cerevisiae) 0.3mg.

Typical Analysis

Protein 25.0%, Fat 14.0%, Fibre 3.7%, Ash 8.1%, Moisture 10.0%, Calcium 1.00%, Phosphorus 0.80%, Omega3 1.00%, Omega6 1.80%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


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Company info
HQ: London, UK
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Manufacturer's product description

" What Is Oven-Baked? Our dried vegan dog food is the 1st of its kind in Europe, lovingly cooked at a lower temperature for a longer period of time, locking in the proteins, nutrients and flavours to create a delicious meal that is highly palatable. Over 95% of dry dog food on the market is extruded, which involved cooking at high temperature and pressure, which loses up to 40% of its proteins, vitamins and minerals.

Pre & Post Biotics For Gut Health: We've added pre & post biotics to support your dog's gut microbiome which can:

-Help the digestive tract absorb nutrients

-Reduce inflammation

-Boost the immune system

-Support healthy skin

100% Nutritionally Complete: Our oven-baked dried dog food is 100% nutritionally complete, vet approved and created with industry expert pet food technologists and animal nutritionists. Packed with all the essential proteins, fats, vitamins and minerals that your dog needs to thrive.

93% Digestibility: What does this mean? In simple terms, it means that rather than simply pooping the good stuff straight out, your dog’s internal systems take them in and reap the benefits. Winner, winner, plant-based dinner! "


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