Updated 16 Jul 2013
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James Wellbeloved CrackerJacks

Type of food

Daily dog treat

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 3 months to old age

Pack sizes

225g bags

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity

225g bags RRP

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Ingredients List

Rice (55%), Duck Meal, Duck Fat, Tomato Pomace (8.5%), Potato Flakes, Mixed Herbs (Including Parsley 0.3%, Thyme 0.1%), Potassium Chloride, Sodium Chloride. Total Duck Content 20%.

Typical Analysis

Protein 15.0%, Crude Fibre 4.0%, Fat Content 12.5%, Crude Ash 4.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


225g bags RRP


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Company info
Made by: Crown Pet Foods Ltd
Company HQ: Somerset, UK
Parent company: Mars
Sister brands: Cesar11 Cesar foods listed
Chappie22 Chappie foods listed
Frolic22 Frolic foods listed
Greenies44 Greenies treats listed
Pedigree1111 Pedigree foods listed1111 Pedigree treats listed
Royal Canin3838 Royal Canin foods listed
Techni-Cal1111 Techni-Cal foods listed
Manufacturer's product description

Oops, we haven't added this information just yet

Nutritional rating







low meat content

Low meat content

high grain content

High grain content

James Wellbeloved is one of the UK's original natural dog food producers and Crackerjacks are their original dog treats. They are amongst the most popular natural treats in Britain.

Crackerjacks are bone shaped biscuits, each one about 3 inches long which makes them a good size for medium to larger breeds and they can be easily broken up for smaller dogs and puppies. They are suitable for all dogs from 12 weeks of age.

Like the James Wellbeloved complete range, Crackerjacks are made by extrusion which involves a thin layer of fat being sprayed on to the biscuit at the end of production. This helps to make the biscuits much more palatable but it can also leave them a bit greasy to the touch.

In terms of their ingredients, Crackerjacks score pretty well. The rice/meat combination (which is common to almost all James Wellbeloved products) goes down very well with most dogs and the additional tomato and herbs will add some good natural nutrients. Each variety only contains a single meat source and all of the ingredients are hypoallergenic making them an excellent choice for dogs with sensitive skin or tummies.

Crackerjacks are, however, let down on a few points. Firstly, they are over half white rice which is widely regarded as a filler for dogs, albeit a harmless one. Secondly, the 'total duck content' of 20% is quite misleading as it also includes the fairly large proportion of duck fat (at least 8.5% but possibly more) so the true proportion of duck meat is likely to be little over 10%. Lastly, Crackerjacks contain added salt to help with palatability but as we all know, too much salt can cause health problems.

In terms of price, the normal RRP is quite expensive considering the high rice content, but fortunately, special offers on Crackerjacks are not difficult to find.

Conclusion: A good, natural treat, especially for sensitive dogs but a bit pricey when not on offer.

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