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Burns Alert

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 9 months to old age

Pack sizes

2kg, 6kg & 12kg bags


12kg bags = £34.97

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Brown Rice 67%, Chicken Meal 20%, Oats, Peas, Salmon Oil 0.93%, Chicken Oil, Sunflower Oil, Seaweed, Vitamins & Minerals, Green Tea Extract, Grape Seed Extract.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 25, 000 IU/kg, Vitamin D3 2, 000 IU/kg, Vitamin E 200 IU/kg, Vit C 50 IU/kg, Calcium Iodate Anhydrous 1.5mg/kg, Sodium Selenite 0.6 mg/kg, Ferrous Sulphate Monohydrate 160mg/kg, Cupric Sulphate Pentahydrate 55mg/kg, Manganous Sulphate Monohydrate 100mg/kg, Zinc Sulphate Monohydrate 130mg/kg.

Typical Analysis

Protein 18.5%, Fat 7.5%, Fibre 2.2%, Ash 6.0%, Moisture 8.0%, Sodium 0.12%, Calcium 1.15%, Phosphorus 0.70%, Magnesium 0.10%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Burns Pet Nutrition 2121 Burns foods listed11 Burns treats listed
HQ: Carmarthenshire, UK
Manufacturer's product description

" Increased levels of antioxidants and added salmon oil make the Burns Alert range ideal for dogs performing tasks that require them to be calm, alert and attentive. This delicious, premium quality food is formulated with carefully balanced ingredients to provide all the essential nutrients your dog needs for lifelong health and vitality. "

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Becky Wheeler 6 years ago

I bought this for my husky and noticed over the weeks that he was having diarrhoea and losing weight! His personality also changed and he was depressed and becoming aggressive! I recently took him off burns and put him on csj champ with sweet potato, carrots, peas and white fish and now he's just on csj and his stools are solid, he's happy and eating better.

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Rees Morgan Julie 7 years ago

Changed to Burns Alert approx 6 months ago, but unfortunately will be changing to another brand now as 2 of my four dogs are losing too much weight on it, even though I have increased their portions, they just seem to poo more!! Its a shame because I really liked the philosophy behind the brand

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Kelly 7 years ago

The duck jerky chips are the first thing my cockapoo dives for if there's a variety for her to choose from, she loves them!

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Nova 8 years ago

I've got my 2 year old castrated Lurcher on Burns Alert as I was told the ingredients would help him calm down a bit. Not likely! It hasn't had the desired effect at all and although he tolerates it, he doesn't really seem to like it much. I mix it with half a tray of Naturediet twice a day and he always picks out the meat first and leaves the dried until he's really hungry. Should he be on a higher protein dried food? I want to do my best, but find it all v confusing!

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leica 8 years ago

Oh I found this as well, regarding low-protein and dog behaviour: http://leerburg.com/protein...

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leica 8 years ago

Alert / Working dog food is also low protein? I'm a bit confused -- my dog has severe behaviour problems and anxiety / phobias and I saw a behaviour specialist who said he needed a low protein food. I noticed a number of working dog foods are low protein.

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All About Dog Food leica 8 years ago

Hi Leica. It certainly is confusing but hopefully this will help - http://www.whichdogfood.co....

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leica All About Dog Food 8 years ago

That's fantastic - that's great to know.

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Bryan Morris leica 8 years ago

Hi Leica, High protein does not lead to behavioral problems or the problems that you outlined this is an outdated myth as high protein is vital for proper functionality being the most important nutrient in the diet of any animal from proper brain function to overall development and it never ceases to amaze me how many "experts" bemoan high protein diets yet fully endorse raw feeding which is a complete contradiction in itself. As a general rule dogs on high protein diets are calmer as they have a constant supply of nutrients unlike inadequate low (most often gluten) protein diets that will inevitably experience mood spikes or swings akin to a child eating junk food.

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leica Bryan Morris 8 years ago

I dunno to be honest. It doesn't hurt to try for a while. I've had him on low-protein food (James Wellbeloved Senior) for nearly 3 weeks now and I have noticed some things getting better - the main one is he goes nuts when people knock on the door, he just goes mad. He's better about that, a Sky salesman knocked on the door about 15 or 20 minutes ago and while it took a minute to get him to lie on his mat, he didn't bark at all. I can't say if that is food related as I'm under advisement of a behaviourist to do other things (like having him lie on his mat) to deal with his behaviour problems.The behaviourist is quite well known (Barbara Sykes - she's got a lot of books on Amazon and is quite well known: http://www.telegraph.co.uk/... - I didn't do that course but had a behaviour consultation) and she recommended low-protein food.I tend to avoid high gluten foods as he doesn't digest them well, especially wheat gluten. He's better with rice.I don't like the sound of raw diets and no one has recommended them so don't really have any desire to try it.

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Janette leica 8 years ago

Hi Leica, my golden retriever sounds like a twin for your dog with exactly the same problems. Our behaviourist also recommended a lower protein food as we were feeding Royal Canin which is high protein. We switched to Beta which is average protein and saw immediate improvements but we could do with being even better so I'm now looking at low protein foods too. I'm looking at Natural Dog Food with 20% protein. How is your dog getting along on James Wellbeloved now?

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leica Janette 8 years ago

JanetteI experimented with a lot of food - I found a few
issues. I couldn't give Hatter a wheat-based one because it caused him
allergies. STAY AWAY from maize - it made Hatter mental. I switched
permanently to James Wellbeloved Senior/Light - he calmed down again in
about a week or so."Studies have also shown that high doses of
corn can inhibit serotonin in the brain. Serotonin is an important
chemical that reduces stress and anxiety."http://www.dogbreedinfo.com...Highly
recommend the James Wellbeloved Senior - he's got bright eyes, a shiny
coat and the vet says he's very fit. It's 18% protein which is the level
my behaviourist recommended.Also consider Zylkene as a
supplement - its helping Hatter quite a bit - especially with his noise
phobia. We're also considering prozac or similar because of his reaction
to maize - vet says he could very well be suffering from low serotonin
levels. Apparently it can work miracles with dogs with high
anxiety/fear issues.The vet says we should try all the other things first but if you've tried everything else ask your vet for medicinal help.All the best - say hello to your lab for us.

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All About Dog Food leica 8 years ago

I'll second that - quality is far more important than quantity when it comes to protein

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Annie leica 8 years ago

I did my research as i had a hyper dog, changing to low, but quality protein helped. We chose burns as its good quality for the money. We also give some home cooked food to add variety, mostly vegetables.

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