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937
United Kingdom
21
7This food is suitable for the following breed sizes:
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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43.06 out of 100 - Average
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:France
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
toni pedley •2 years ago
Read the book forever dog. What is put in dry/wet dog food is beyond belief. Lawn fetilizer chemicals for one. By chapter 2 I was in the kitchen making fresh food for my dog and feeling awful that for the last 8 years I have been feeding her killer junk food. In the last few months her itching and dry skin is gone, she's full of energy and very alert. I will never feed her or any dog I own in the future "complete" dog food again.Stara
toni pedley
•7 months ago
Just check your own food toni if it has a lable on it don't eat it.Sugar feeds cancer.The only way to go is fresh food for a healthy life style.Steve Harvey •2 years ago
What's the point of this Web site if dog owners are not going to heed. AADF can't say it but it's clear in it's break down that it's over priced rubbish. There are hundreds of better more nutritious products on the shelves and cheaper. One of the RC doesn't even have any icon fulfilment! Why is it frequently found in vet surgeries? Well Mars throws a lot of money at vet colleges and expects a return. One of the 'vets' commenting states it's good if mixed with a high protein like beef..... it's supposed to be a complete food and stand alone, not a mixer. Even the cheapest Wagg is better and that's saying something.The D •2 years ago
All the idiots posting on this site about this food being awful are the same people that think the earth is flat. This food is great when combined with a diet of high protein food such as chicken or lean beef. I am a vet of 30 years and can state with confidence that this is a great food for dogs. If your dog gaings weight in this it's because you don't give the dog enough exercise and is probably in the same shape as the owner.Celtic dragon
The D
•2 years ago
Instead of "combining with high protein food such as chicken or beef ",, why not just feed a food with those components as its primary ingredients.JannieH
The D
•2 years ago
You would say that you're on good commission to sell it!! The word COMPLETE on dog food means you shouldn't be adding extra protein to you're dogs diet. Trading standards would be very interested in your comments.Jim POWERS
The D
•one year ago
It says a complete dog food. Vet my back sideKatie •9 years ago
This is RUBBISH. There are reasons for offering tailor made nutrition. For example the Dalmatian food is made for them as they are predisposed genetically to suffer from urinary problems. Anyone that has had a Dalmatian is aware of this. This food is almost a veterinary product it is so good and has had fantastic feedback. The Bulldog food to use another example - They as a breed have a brachycephalic jaw (flat face) this means they can find it difficult to pick up round shaped kibble. The Bulldog food has a specially designed wafer shaped kibble so that they can pick it up easier, taking in less air in the process, and thus reducing their flatulence. Again anyone that has had a Bulldog can confirm they can be windy!! So there is good reason for offering tailormade nutrition. And considering the millions they spend on research and development, i think they are in a better position to make our dogs food than we are!