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Rich In Chicken
Pro Plan Medium Adult Sensitive Digestion OptiDigest
Type of food
Dry extruded complete
Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From 12 months to 7 years
3kg & 14kg bags
14kg bags = £51.45
While the majority of Pro Plan products are made in the UK, occasionally some may come from sister factories in France or Russia
At a glance
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled:
It is difficult to tell exactly what is in this food due to a lack of labelling clarity.
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" If your dog has sensitive digestion, help him make the most of mealtimes with food that is specially tailored to his digestion and size.
Our food for dogs with sensitive digestion contains a vet and nutritionist - developed combination of nutrients specific to your dog's age, size and needs called OPTIDIGEST®. The balance of vitamins and minerals has been adjusted in our sensitive digestion dog food specifically for medium-sized adult dogs, and it is also suitable for gestating or lactating bitches.
The prebiotic source in OPTIDIGEST® is clinically proven to help improve one of the common causes of sensitive digestion, intestinal microflora imbalance. It also encourages good faecal consistency, ensuring your dog's digestion is working as smoothly as it can.
OPTIDIGEST® helps improve microflora balance and promotes good quality faeces, thanks to the inclusion of natural source of prebiotic (scientifically proven to increase bifidobacteria for a better gut microflora balance) egg and bentonite, a natural clay.
Our sensitive digestion dog food is carefully cooked to help provide as much goodness as possible in each bite, with the taste of chicken for your dog to enjoy. Easily digestible and full of the key nutrients for his needs, PURINA® PRO PLAN® DOG with OPTIDIGEST® helps keep your dog on the road to long term health. "
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 14kg bags bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
49 out of 100 - Average
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Europe
Some wet pet foods need thickeners and gelling agents to bind the ingredients and stabilise the consistency. Many of these additives do not need to be declared by the manufacturer despite some being fairly controversial.