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1.3k
United Kingdom
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10Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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83.67 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
mali-bradders •7 months ago
Tried this on the initial subscription discount offers because it was cheap but cancelled after the 2 discount deliveries. The food is very wet and mushy. My dog had smelly farts for a week when I started feeding this because she was previously fed meat only 80/10/10 and I think the veg didn't agree with her. Poos went a bit sloppier as well. They are not transparent about the bone content either and apparently the puppy range had no bone so had to put a fake age in to get adult food with bone but some didn't have any mention of bone. Switched back to an 80/10/10 raw again now, wouldn't use again but not bad by any means, just the lack of bone and excess wetness.slljarvis •8 months ago
My dog is very keen to eat this, but I notice the pieces of rice come out the other end unchanged, and she's a little bit gassy after eating it. Not a biggy, but I'm going to avoid rice with her in future.K9_Kadaver •2 years ago
My dog's a 30kg Eastern European Village Dog and VERY picky. So honestly he really liked these, he was immediately willing to eat them which isn't normal for new things let alone raw. He was fed solely on these for a good couple of weeks. Poops were super nice and as you'd expect from raw, his coat and teeth stayed looking nice. He did however gain a lot of weight quickly despite exercise, he's not a dog that does good on carbs- it's one of the reasons I moved on from kibble. The customer service is pretty good though. I stopped feeding him this because of the ingredient content though, I didn't feel like it was actually "complete" food given the lack of organ or bone content. If it's what you can afford and it's what's available to you then there's no shame in that, otherwise I'd suggest looking into other brands as in terms of raw meat. It's definitely not one of the best. Currently I use Bella & Duke for my chunky dude and it seems much higher quality it terms of recipe.Maggie Austin
K9_Kadaver
•one year ago
With raw diets, fruits and veggies ‘can’ be used in substitution for bone and organ content. Personally, I’m not a fan of using them in place of bone and offal. But, it isn’t a ‘bad’ diet. It’s more about what best suits your dog.Mini Poodle Matt •2 years ago
We feed these as dinner to our 14yr old mini Poodle along with a dry kibble for breakfast to get the best of both worlds. He absolutely loves the stuff, they smell really good to me and you can see the whole pieces of rice etc in them if you mash it up. His poos are perfect consistency and have virtually no smell since moving him onto this. Just be cautious as with any raw food and ensure you wash bowls and hands etc after use and you won't have to worry about bugs anymore than you do with your own dinner.Chris •11 years ago
We've been feeding our 9 month old German Shepard on Natures Menu puppy feed and she absolutely loves it, more so than any other brand we have tried. We actually cook the frozen "nuggets" before feeding and she wolfs them down like there is no tomorrow! The quality is so good that once cooked then even smell and look appetising to a human!We have tried the tripe variety, and whilst our dog loves the dried strips of tripe she wasn't as keen on the tripe nuggets as she was with the chicken. Not to mention the smell wasn't too nice when we cooked them, but she would eat them no problem.The price is a little higher than most other commercial brands but when you see the quality of the feed it is to be expected. Our 20kg GSD gets through about half a 1kg bag a day (along with a good quality dry feed) so the daily cost is around £1:50 which I feel is a good deal.Maggie Austin
Chris
•one year ago
Why do you cook them? You’re just cooking out all the nutrients†¦