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401 
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Lincolnshire, UK 
10
1Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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67 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Deanna Lyons• 8 years ago
The first ingredient now is potato @30% then chicken@ 26%, but I personally still like this food. I feed it to my lurcher and my greyhound (when he's not being too fussy, poor old man of 14yrs 2mths, even if I have to add beef mince or something else very tasty). Ive even managed to get the small independent rescue where I work to feed it to some of our dogs there.
it actually comes in 12kg bags not 15kg as the directory states, and the cheapest websites I have found are "feedem", "molevalleyfarmers", "gjwtitmuss" normal prices around £26/£27 per bag but they often have offers on so sometimes it works out to only £2 per kilo. All in all a good price for what is essentially a grain free food- without the added price tag that tends to go with it!!!
Deanna Lyons
Deanna Lyons• 8 years ago
Also forgot to add it has very high levels of Glucosamine (340mg/kg), MSM (340mg/kg) and Chondroitin (240mg/kg) compared to other brands which often only have half that amount, some even less.
kedecama• 10 years ago
When I put the ingredients in your instant score generator this product gets 3.5 which is correct?
All About Dog Food
kedecama• 10 years ago
Hi Kedecama and thanks for your question. Although the Review Generator is great for approximate ratings, it is not entirely perfect. Minor changes in the structure or terminology of the ingredients list can throw up discrepancies. Of course, where we provide a rating like the one above it has been thoroughly checked so should overrule any Review Generator results.