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United Kingdom
Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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88.00 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
brunoky “brunoky†•6 months ago
I have a nine month old cocker spaniel who is in her first season ,she weighs 11kg she started on a raw diet today of the chicken natural instinct can anyone advise approx how much I should feed her the shop where I bought the food suggested 500grams a day ,having fed this amount to her it did seem to be a lot although my pup ate it all, I divided it up into two meals of 250 grams per meal, she has had no problems but it just seems to be a lot .She is not a very big cocker spaniel.Alana K
brunoky “brunokyâ€
•6 months ago
Hi there, at 9 months old she should be having 3-4% of her body weight in food per day. At 11kg and using 3.5% as an example that would be 385g per day, however it depends on the dog some need more and some less, I would decrease to around 400g or less and she how she goes, monitoring her weight and her body condition score (how she looks and feels). Hope this helps :) I tend to use Benyfit Naturals dog food calculator as it’s the best and most accurate in my opinion - use the puppy section for now.Hollie Taylor •one year ago
Hi, does anyone know what the purine levels are like in this? I have a dally pup incoming in 2 weeks! Many thanksAlana K
Hollie Taylor
•one year ago
Hi, I’m not sure about this one specifically but I would go for one that states ‘low purine’, such as Benyfit Natural Sensitive, Paleo Ridge Plus Special Diet, and Pro Dog Raw do a couple, personally I would mix and match to get as many proteins as possible, congrats on the puppy!Louisa Higby •2 years ago
Hello, As dogs need grain for a healthy heart (unless they have a rare grain allergy)†¦ what do people add to make up for this? Also, do you give your dogs extra supplements for their joints etc? Also, after all the recent research showing that a raw diet is bad for your dog in the long term†¦ what makes this raw food good for your dog long term? I’m looking to change my girls food and wanting to choose something with the best benefits from some good advice†¦ thanks very much.. Louvegan Is me
Louisa Higby
•one year ago
For a Healthy heart dogs need animal parts like heart or any working hard mussel in any prey animal raw food is not cooked like kibble it’s got all the natural vitamins and minerals some raw meats are multivitamin Is well so you don’t have to feed the same thing over and over againJo •7 years ago
Just recived our first delivery, i have a jack russell that i'm afraid to say is a little overweight so having ordered the special diet i'm hopeful this will help i'm just wondering if this diet will help with his anal glands as he has to get them seen to every six months or if anyone can recomend any supplements as he hates having them doneSarah •7 years ago
I have been feeding my pug on Natural Instinct for over 2 years now he is a pefect weight has a beautiful shiney coat is happy and alert. The vet even commented on how nice it was to see a pug that is not overweight . Natural Instinct has been ideal for him it has all he needs to keep him in pug perfect condition. Our new addition will be weaned onto Natural Instinct as soon as she arrives it really is the best.Elaine •11 years ago
I've used Natural Instinct for almost 4 years for my 2 dogs and have always found the quality good. I use a wide variety of the complete minces and also some of the pure foods and wouldn't hesitate to recommend it. My dogs thrive on it and love it. Their customer service is excellent too.