Updated 14 May 2021
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Natural Instinct Puppy

Type of food

Complete raw food

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

250g, 500g & 1kg tubs


1kg tubs = £3.06

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

British Chicken with Bone (80%), Carrot, British Beef Liver (5%), Apple, Butternut Squash, Spinach, Sea Kelp, Scottish Salmon Oil, Brewer's Yeast.

As fed (BETA):

Typical Analysis

Protein 15.5%, Fat 11.2%, Fibre 1.0%, Ash 3.8%, Moisture 67.9%, Sodium 0.10%, Calcium 1.10%, Phosphorus 0.70%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


1kg tubs RRP


Grams per day


Cost per day


Approved supplier:

Natural Instinct store finder:

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Company info
Name: Natural Instinct 2020 Natural Instinct foods listed1515 Natural Instinct treats listed
HQ: Surrey, UK
Manufacturer's product description

" Higher in protein and nutrients than our Natural Instinct Chicken product, this raw puppy food is suitable for all puppies from 8 weeks of age. "

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7 Comments AADF Privacy Policy Sign in to comment
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Ian B 4 years ago

My puppy loves this, and I am alternating with Natures Menu nuggets or freeze dried, depending on how much convenience I need. Natural Instinct feels close to the experience of eating raw meat, blood and all, but you have to be near freezer and fridge, and it doesn't keep that long once defrosted. Everyone comments on how 'mature' and calm my puppy behaves for just seven months, and I hope this has something to do with the fact that he isn't eating incinerated crap from the supermarket like so many other dogs.

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Cath Uphill 8 years ago

I am considering putting my 10 month old puppy onto this. Can anyone tell me how they cope with using raw training treats? I can't get my head around the hygiene aspect of handling the treats. Myself and my children currently give him dry treats. Surely you'd need to be constantly hand washing which isn't practical.

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Ekta Pant Cath Uphill 6 months ago

We don't use their treats for this reason but have been using the food and it is definitely superior to any other foods we have tried. Have to be extra careful with hygiene though. I use gloves and wash hands a hundred times after . The bowls are cleaned in a sperate utility sink too.

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Alana K Ekta Pant 6 months ago

I agree, however do you do the same when handling raw meat for yourself from the supermarket? I always say to people, handle raw dog food the same as you would handle any raw meat.

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Mogwaipeis 8 years ago

I've been feeding Natural Instinct to my dogs for several years and would never now use anything else. All my puppies are reared on NI and leave as happy, healthy and chunky pups!

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Nicki 8 years ago

My pup has been on this for the past 6 months; he loves it and thrives from it.

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Neil Croft 9 years ago

Raised all four of our pups on this. They love it and thrive. Hardest job is remembering to get some out of the freezer to defrost in time.

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