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Simpsons Premium Puppy Sensitive Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Targeted conditions

Sensitive digestion

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 18 months

Pack sizes

2kg & 12kg bags


12kg bags = £41.95

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Salmon 45% (24% Deboned Salmon, 21% Dried Salmon), Potato (min 26%), Sunflower Oil, Beet Pulp, Potato Protein, Dried Egg, Salmon Oil, Salmon Stock, Vitamins, Brewers Yeast, Minerals, Linseeds, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Yucca Extract, Cranberries, Nucleotides, Glucosamine, MSM, Chondroitin.

As fed (BETA):

Typical Analysis

Protein 30.0%, Fat 16.0%, Fibre 2.5%, Ash 8.5%, Moisture 8.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Simpsons Premium 2020 Simpsons foods listed
HQ: Wigan, UK
Manufacturer's product description

" Together with one of the countries' leading nutritionists we have created a range of foods with our own unique recipes using only the best natural wholesome ingredients to provide dog owners with a super premium quality food. It is important to us that we support our economy and therefore all our dry food is British Made and the ingredients sourced in the UK where possible.



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Dog Lover 2 years ago

This is one of the best foods I have tried for bulldogs, I had Orijen puppy before and my dog started to get issues, also pooped huge piles. When I switched to this I add complete minced raw food as well. Now the poops are really small, the dog started to gain weight and looks better then ever. Don't trust the dog food hype I'm 100% positive there is a lot of false advertising out there. Also this food is half of what Orijen costs, it's a no brainer.

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Stevie K 5 years ago

I notice it is marked down for potato protein which is mentioned as being a bad thing as it can be used as a meat substitute for protein. However, the meat content of this product is stated as very high so it shouldn't be a reason to mark them down should It? I only ask because our puppy has found this great - it's stopped the diarrhoea that chicken and Turkey seems to give him and he loves the taste so much, he happily eats these biscuits as a treat as well as just for his dinner. Would be great to know if, other than potato protein, are there any other negatives too that could persuade us from buying it? Thanks.

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lgdorrian 8 years ago

My 12 week old Cockapoo puppy weighs 3kg and using the bar above, should be fed only 57g per day. I'm currently feeding her 40g 3 times per day and she's still looking for more! Her poos can be soft though - am I over-feeding?

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Nina T 10 years ago

We are giving this food to our puppy, she had a digestion problem and its now resolved. We dont have the 80/20 for puppy in sweden so this is the closest we get. And she seems to be doing fine and we are very satisfied.

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