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Simpsons Premium Adult Sensitive

Type of food

Dry extruded complete

Dog types

Pet dogs

Targeted conditions

Sensitive digestion

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 12kg bags


12kg bags = £39.45

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken 45% (22% Dried Chicken, 19% Deboned Chicken, Chicken Fat), Potato (min 26%), Beet Pulp, Brewers Yeast, Chicken Gravy, Dried Egg, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin.

As fed (BETA):

Why is this different from the ingredients list?

Typical Analysis

Protein 25.0%, Fat 14.0%, Fibre 3.5%, Ash 8.0%, Moisture 8.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Simpsons Premium 2020 Simpsons foods listed
HQ: Wigan, UK
Manufacturer's product description

" Together with one of the countries' leading nutritionists we have created a range of foods with our own unique recipes using only the best natural wholesome ingredients to provide dog owners with a super premium quality food. It is important to us that we support our economy and therefore all our dry food is British Made and the ingredients sourced in the UK where possible. "

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Debbie 2 years ago

I have to say that, after my 2 rescued greyhounds were really not doing well (digestion wise) on the basic greyhound food recommended to me, I've moved them onto Simpsons Premium Adult Sensitive, and Nature Diet Grain Free. So far poops are firming up, and yes, I can easily pick up after them. My dog walker will be so happy. No more grumbly bellies. They clearly like it too, I've had to use a slow feeder, as they are bolting it. Lovely to see them eat every scrap. So far, so good. Would definately recommend it.

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Peter 2 years ago

it is not as good as it might seem, althoug allergic dogs will often thrive well.. there is too much potatoe in it (much more than the minimum.. 26%, the labeling is very deceiving..) the meat content seems high but it is partly fresh meat and also the fat part is incorporated in the percentage). So not so much meat at all and lots and lots of potatoes (more than 50%) which appears to be a big risk factor for heart disease.. minerals are not mentioned (amount and sort).. Simpsons is very secretive (reluctant) to give any information. Better not feed it long term as an only kibble...

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Lucy Corso 6 years ago

Heya, I've had my 50kilo Mastiff on Simpsons Sensitive for a year now - did a load of research on the grainfree before opting for it and very happy with the results. As for amount my boy gets 400g a day over 2 feeds but he also gets a sideorder which varies - sweetpotato/salmon/sardines/hearts. Hope that's a help and good on ya for rescuing a big pup, they give big love!

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pomaus 6 years ago

at the top of this post, under the section that says pricing, there is a bar that you can slide the weigh tof your dog. in your case of a 62kg dog it says 591 grams a day £1.94 a day

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pomaus 6 years ago

I have had a nightmare in the past finding a dog food that agrees with both of my dogs. One is a fussy eater and the other had a squiffy stomach and terrible wind. Previously I had to buy separate dog foods for each dog which is of course inconvenient as it meant I had to supervise feeds to make sure one did not steal the other ones food or I would end up in all sorts of trouble lol. Now I have them both On Simpsons Premium sensitive Chicken and Potato and both dogs are doing exceptionally well, My 10 Month old Border Terrier Puppy no longer has wind or a squiffy stomach and my 2 year old Border Collie absolutely loves this food and his coat is amazing really soft and shiny.
Defiantly recommend trying this product if you have a fussy eater or a dog with a dodgy tummy.RegardsMatt

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Angela Baines 7 years ago

One of my dogs has been found to be allergic to rice / wheat and of all things...peas! So many products have pea flour etc in them. I normally feed raw, but also wanted the convenience of dried food at times, plus it means I know they will get all the necessary vitamins. Using this website (a huge help), I spotted Simpsons Premium and took advantage of the trial bags so that my very fussy dogs could try different varieties. I was amazed, they all went down well. The food agrees with both my boy with allergies and my girl who has the consitution of a horse! Sometimes to add a bit of variety, I will put a teaspoon of raw meat with it (Yes I know you shouldn't feed raw and dry together, but it works when they get bored). I'm not normally a fan of dry food, but this one I recommend to my friends and intend to keep feeding it to my own dogs.

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melissa 7 years ago

This food has helped my dog get back on an even keel after a year of stomach/food related problems. He tolerates the salmon and potato and chicken and rice (Adult Sensitive), and I too have found the customer support to be very good.

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JD 8 years ago

I have to say that after trying several different foods for my two active and underweight Pointers, I have finally found the food that suits them well. Good firm poo's too (sorry! but needs to be mentioned). I tried them on Eden for a while, which I do think is a very good product, it just didn't suit my dogs. I'm now very happy with the Simpsons Adult Sensitive and the customer support has been brilliant. I mix the dry with some Simpsons wet food, which I'm sure has also helped put on the weight. I now have my 12 year old Pointer on the Simpsons 80/20 and this is perfect for her. Thank you Simpsons, as my underweight dogs have been a constant worry to me. They are now steadily gaining weight, their coats look fabulous and they have nice shiny noses too.

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