Updated 05 Jan 2024
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Lupo Natural Swiss Chicken Review

Type of food

Complete dry cold pressed

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

5kg & 15kg bags


15kg bags = £54.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Dried Swiss Chicken Meat (29%), Steamed Potato (16%), Brown Rice, Dried Arctic Sea Fish (6%), Pureed Vegetables (Beets, Chicory, Celery, Chard, Parsnips, Parsley Root), Cold-Pressed Vegetable Oils (Flaxseed, Canola, Walnut, Evening Primrose Oil), Chestnut Flour, Rice Germ, Seafood Mixture (4% - Consists of Seaweed, Mussel Meat, ShellFish), Fish Oil, Alpine Herbs (3% - Consists of Fennel, Nettle, Dandelion, Caraway, Chamomile, Thyme, Raspberry Leaves, Blackberry Leaves, Gentian), Alfalfa, Fenugreek Seeds, Milk Thistle Seeds, Mineral Clay, Rosemary Oil, Marigold Extract

As fed (BETA):

Typical Analysis

Protein 24.0%, Fat 9.6%, Fibre 5.7%, Ash 7.8%, Carbs 41.0%, Moisture 11.0%, Calcium 1.80%, Phosphorus 1.10%, Omega3 1.00%, Omega6 2.20%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Lupo San
HQ: Langenhahn, Germany
Brands: Lupo33 Lupo foods listed
Markus Mühle33 Markus Mühle foods listed
Manufacturer's product description
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5 Comments AADF Privacy Policy Sign in to comment
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Grumpy Dog 10 months ago

This has now been rebranded as Markus Mühle TRUE NATURE. @ £62.09 for 15kg

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Lindy95 4 years ago

I’m so disappointed I have six dogs and bought a bag ..they love it but their poops are like toothpaste it will lead to anal gland problems. I don’t normally have an issue was feeding 200g / day for 20 to 25 kg dogs split into two meals. My bigger 32kg dogs 300g/ day . I have had to stop am now trying Guru and then forthglade. Not sure what’s happened very sad. I introduced slowly.

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Justina 10 years ago

I bought this food when I couldn't get hold on lukullus the other month and must say it really is a decent stuff. My dog really enjoys it and we had no problems with it at all. Ingredients look great (I mixed it with orijen) and my dog (that doesn't tolerate a lot of stuff) had been thriving on it. The only issue I have is that lukullus is cheaper and seems to have better reviews. Apart from that highly recommended

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RAF 10 years ago

Good quality dog food, well accepted by our two Swedish Vallhunds. After trying several premium dry (very high meat content) pet foods we found both our dogs suffering from irritated bowels and loose stools (up to the point where one of our dogs developed an inflamed colon). Took us a while to figure out the cause, but we managed to narrow it down to peas or pea fibre. This severely narrows down our choice for dog foods since peas and pea fibre are popular fillers nowadays and all of the very high meat content dry foods seem to contain them. Lupo Natural does not contain as much meat but has solved the problems with irritated bowels, loose stools and therefore gas and very smelly stools. Since the peas were causing real health issues we had to abandon the idea of trying to feed one of the very high meat content dry foods. Lupo Natural seems to be the best option to us at the moment. Other options for dogs suffering from an allergy to peas or pea fibre are Markus Muehle and Lukullus, all of them produced in Germany by means of cold pressing. Happy days again for our dogs thanks to Lupo Natural!

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Ukkie 11 years ago

We've been feeding this kibble together with Naturediet and fresh meat for 4 months now. We're very satisfied. Good coats, clear eyes and less faeces than on other kibbles. Kibbles are a bit large for tiny dogs.

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