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Lovejoys Original Dry Adult Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 12kg bags


12kg bags = £39.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Rice (26%), Turkey Meal, Oats, Linseed, Turkey Gravy, Turkey Fat, Beet Pulp, Alfalfa Meal, Natural Seaweed, Sodium Chloride, Minerals, Vitamins, Seaweed Oil {0.02%}, Potassium Chloride, Chicory Extract, Calcium Carbonate, Yucca Extract. Total Turkey min (26%).

As fed (BETA):

Nutritional additives (per kg)

E672/vitamin a, 15.000 IU, E671/vitamin D3, 2, 250 IU, E307/vitamin E 180 mg.trace Elements: E1/iron 50 mg, E2/iodine 1 mg, E4/copper 15 mg, E5/manganese 35 mg, E6/ Zinc 50 mg, E8/selenium 0.3 mg.

Typical Analysis

Protein 21.0%, Fat 10.0%, Fibre 3.5%, Ash 7.0%, Moisture 8.0%, Calcium 2.00%, Phosphorus 1.10%, Omega3 0.65%, Omega6 2.00%.


330.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Lovejoys Pet Food 3232 Lovejoys foods listed22 Lovejoys treats listed
HQ: Norfolk, UK
Manufacturer's product description

" Lovejoys Hypoallergenic Turkey & Rice dry dog food is specially formulated to exclude many known allergens, such as wheat, wheat gluten, dairy, pork, beef and soya, making it an ideal food for all dogs, even those with sensitive tummies.

At Lovejoys we're passionate about all dog's wellbeing. We add Seaweed oil into our food, as it contains DHA (Docosahexenoic Acid) to support a healthy brain, vision and nervous system.

Healthy dogs have glossy coats and healthy skin, so we also add Omega 6 & 3 fatty acids to ensure your dog will always look and feel great.

Lovejoys tasty, crunchy turkey flavoured kibbles will help remove plaque and tartar from your dog's teeth, helping to reduce unpleasant breath.

There are definitely no added artificial colours, flavours or preservatives in any of our foods. Naturally good is the way we make it and promise that we always will.


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