Updated 28 Nov 2022
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Simpsons Premium 80/20

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

2kg & 12kg bags


12kg bags = £70.50

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Deboned Chicken 27%, Dried Chicken 16%, Deboned Salmon 13%, Sweet Potato, Potato, Dried White Fish 7%, Dried Salmon 5%, Dried Turkey 4%, Chicken Fat 2%, Chicken Gravy 2%, Dried Whole Egg 2%, Deboned White Fish 2%, Pea Fibre, Lucerne, Minerals, Vitamins, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Prebiotic FOS, Aniseed, Fenugreek, Glucosamine, MSM, Chondroitin, Thyme, Marjoram, Oregano, Parsley, Sage.

As fed (BETA):

Typical Analysis

Protein 38.0%, Fat 18.0%, Fibre 3.0%, Ash 10.5%, Moisture 8.0%, Calcium 1.30%, Phosphorus 0.80%, Omega3 1.80%, Omega6 2.30%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Simpsons Premium 2020 Simpsons foods listed
HQ: Wigan, UK
Manufacturer's product description

" Together with one of the countries' leading nutritionists we have created a range of foods with our own unique recipes using only the best natural wholesome ingredients to provide dog owners with a super premium quality food.

It is important to us that we support our economy and therefore all our dry food is British Made and the ingredients sourced in the UK where possible.


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41 Comments AADF Privacy Policy Sign in to comment
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Mark Powell 4 months ago

I have been using 80/20 & Adult sensitive for years for my working collies. The last two bags are full of grubs/worms. I have contacted Simpsons & the response was not positive so far. I am chasing them for a response as well as Zooplus who supplied us. Never needed to contact customer services before & not impressed so far. I have sent photo's, batch numbers, best before date photo's, but still nothing back. Very disappointed by this company for such a poor response.

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Elaine Daniels 5 years ago

I swapped my 1year old French bulldog onto the 80/20 after reading negative things about Royal Canin sensitive (which he was fine on). I also bought the adult sensitive too. I'm afraid it hasn't helped with the wind and he is now turning his nose up at both, normally he loves to eat. This morning the only thing he would eat was some RC which I had left over. Really no sure about all this swapping foods.

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Jess Morris Elaine Daniels 5 years ago

RC has lots of other ingredients inc E numbers and extra flavours in which can be more appealing to the dogs senses, a bit like a child with a home made turkey burger vs McDonalds burger! Just because your dog prefers to eat the RC doesn't mean its for the best, I mean com' on some dogs eat their own poo, they would survive long eating that!!

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Abbas Hussain Elaine Daniels 2 years ago

Hi Elaine. I run a pet shop and we have a few French Bulldog customers. Try Acana Grasslands with your dog. We found this the best mix for French bulldogs (it's a mix of lamb, duck and fish.) Most owners report their dogs are a lot less gassy on this food.

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GD 6 years ago

Our Smooth Collie is on the fish. Puppy and adult. Really suits her. Fantastic thick glossy coat. Firm stools. Recommended. We switched from Royal Canin and there was a massive difference.

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Ann Woodward 6 years ago

Hi my dog has canine lymphoma and I need a low carb food. She is currently on tails. A local pet food shops recommends this highly, views?

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Christine Brew Ann Woodward 6 years ago

Go for the raw food (barf). Natural Instinct is the one we use. Your dog will thank you for it. And see the series on YouTube called 'The Truth About Pet Cancer.' It recommends raw feeding and staying away from kibble

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Jess Morris Christine Brew 5 years ago

I second raw feeding, I feed my three DAF with extra veg etc. Tails isn't great to be honest lots of grain and derivatives.

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scot lucas 6 years ago

hey , I have a cocker that's a puppy just under 6 months old . and just wanted to know if this food is any decent ? and what one should I pick for my Archie as he full of beans and want a food that not full of e numbers and other rubbish that will make him go more mad

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Georgina Owens scot lucas 6 years ago

I'm no expert, but this food does seem to be good and has a better rating than Lillies kitchen, which I am currently feeding Caerwys. I've also fed her AATU, which if you look on site here, also has an exceptional rating but maybe more expensive. There doesn't seem to be any nasty additives on here at all. With regard to Archie, have a look at Pooch N Mutt, as they do some food / treats that may help. You could maybe also consider if you are able to, the Nutriment range of dog food (good ratings on here too), they have a huge variety of food to choose from and can deliver it or there may be a stockist near you. They are a raw food company, but their food is not only raw meat, but contains lots of important things like the veg, fruit and herbs.

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Christine Brew scot lucas 6 years ago

Raw feeding. It's more natural than processed no matter how good the ingredients are in the processed. The BARF diet is just raw meat, veg and herbs/minerals. Your dog will love it and you'll love your dog's behaviour!

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Danielle Jones Christine Brew one year ago

Protein/meat diet alone does not contain all the macro/micro nutrients your dogs needs for instance omega 3 and omega 6 crucial for brain development and maintenance cannot be synthesized by the canine body from just pure protein also dogs require taurine, which, especially in larger breeds helps the heart and other vital organs. The biggest risk of raw meat diet is bacterial infections caused by spoiled or contaminated meats. Canned meats are likely to contain more of the nutrients and minerals you dog need however unless it says complete somewhere on the packaging it means that the food doesn't contain the minimum standards set by PFMA.

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Ann Baillon 6 years ago

I'm feeding Eden which is an excellent dog food but my Chi has trouble toileting. I'd like to change to Simpsons, a couple of questions please, 1) the amount to feed daily is quite small, why is this 2) does it swell in the stomach, 3) can this be soaked if necessary, although this is what I am trying to avoid, 4) can i feed my 26 mon Jack Russell & 2 year old Chihuahua on the same food. 5) my JR Is vet checked & healthy but quite skinny which food could you recommend, many thanks

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Kellie 7 years ago

How can a dog food containing chicken (one of the most common allergens) be hypoallergenic?

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Sarah Jones Kellie 5 years ago

Because most cheap dog foods have poor quality chicken that can cause a problem. Chicken causes issues for my dog if it's grain fed.free range chicken is best.although I'd not feed this myself as it doesn't state free range so I'm sticking to Eden for my dog as the meats are free range grass fed grain and yeast free kibble.my dog is extremely sensitive and can not handle grain fed meats.xxx.

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Nicola Glaze 7 years ago

I have a dog with tumours on her liver. One mass already removed.I have bought trial bags of this food which I mix with Forthglade Lifestage which she loves but she is not putting on any weight and her skin is a bit flaky. Am I doing the right thing by giving her the 80/20 mix or is this too rich? She used to be on Chudleys until I saw had badly graded it was on here.

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Guest 8 years ago

Excellent results. I have been feeding this (in combination with the adult sensitive food) to our two older spaniels (10 and 11), who were making do on cheaper complete foods such as Alpha, for three months. The impact on their overall condition, joint mobility and 'brightness' is tangible. One dog had been susceptible to a squitty bum and his digestion has noticeably improved. Their weight levels are good and stable. Interestingly they have recently been in kennels where a more average meal is fed and they came back looking like tanks. The fish based foods can be tempting for fussy eaters - note they are more strongly flavoured and poos come out darker! However I have found the fish/turkey/chicken mix in the 80/20 range and the duck/potato sensitive, alternated month on/off with the salmon/potato ensures interested dogs and clean bowls.
If you are not sure where to start, either experiment with the 2kg bags or call Simpsons from whom you will receive good guidance. When it comes to advising, Google is great, but people are often better!

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lgdorrian 8 years ago

I was sold the Premium 80/20 Adult for my new Cockapoo pup (8 weeks). I was told there isn't a specific puppy one, however, Google tells me different. Should I take it back? Breeder had her on Beta, so I need to look into how to gradually switch her over. I just replaced half a dozen grains of Beta with Simpsons today.

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Silvi 8 years ago

Hi, can anyone give me some advice on what to feed my 9 year old English Pointer who has just been diagnosed with renal failure. He is refusing to eat anything that the vet has recommended although he can be a fussy and crafty eater! All the foods on this great website look fab but I am not sure where to start?

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Janet Langley 8 years ago

Sorry I wrote this under the Simpsons and it was Eden but we are trying again giving him it twice a day with is old food so far ok but just doing it slowly and he does gobble his food

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Guest 9 years ago

Hi Janet.
Firstly the food could be too rich.
If you have considered the points I will mention, please ignore this. You did not mention if this is recent approach to feeding your dog. Eden was tried and stopped, was it for the same problem? Have you set forth to try new dog food. After becoming aware of this site for example and the range of food available. There are many variables to consider and I am certain I will miss some. I will list them as it is easier on my eyes,
1) In the morning does he eat the Simpsons straight away or has to be enticed. With the latter we went through a period of adding some Forthglade initially,then Wainwrights 50 gram (my wife and I agreed excellent wet food) at 7.30am and the same at 6pm to Kiz our Akbash to entice her to eat Nutrivet at the time. After one week this was not needed. The same was given toChi our German (not needed in his case) his eyes said it all. Doing this we reduced the Nutrivet quite a bit. Neither vomited whilst changing brand of food. We still give the Wainwrights, even though itis no longer needed.
2) The breed of your dog & whether they are generally known to be prone to certain problems.
3) Previous diet over ? years. Whether non active or active. This is a important factor.
4) Weight. I will refer to this a bit lower down.
5) Kibble size ( important point for me) before changing diet, they had Large kibbles. Some dogs will scoff small kibbles - vomit, seem ill at ease after. I have read positive reviews about specially designed bowls to reduce this problem.
6) Weight. Previous dog food plus any left oversfrom our meals. My wife had concerns with portion sizes and stopping the leftovers given to them.I am guilty as well.Compensating by adding more of the new food, Orijen, Simpsons, Acana, Nutrivet, Markus Muhle and others.Visually portion size appeared small. Despite the fact Kiz & Chi were content and not skulking for more food. Now they only get the small amount of Wainwrights added to their meals.
7) When given meals does he eat it all in a short period of time. I am rather harsh and give them no
more than 10 minutes (usually less) many people set different times.We never leave it down if it is not eaten. Whilst bearing inmind idiosyncrasies. I am a firm believer of the maxim 'if they are hungry, they will eat it'
8) Lastly the feeding guide, is exactly that. Ibear it in mind. For each food I weigh everything and
build up the amount of food that they are content to eat (plus Wainwrights 100gr divided am/pm)Personally I would stop the Simpsons for a week. Feed a very neutral diet and then start again.
There are members of the forum who are far more knowledgable than me. I hope that some of this may be helpful.

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Janet Langley 9 years ago

We changed our dogs food she is ok but he's been sick every morning could this be to rich for him or should I try splitting it up to feeding three times a day

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Beck 9 years ago

Excellent food. Both our dogs thrived on Simpsons. Both were a bit fussy with the Fish, no idea why. Stools good. Very healthy looking dogs. We both agreed that Simpsons had a slight edge over Orijen

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Paul 9 years ago

Brilliant food not sure about the all fish verson my american bulldog didnt agree with his bum.b7t chicken and fish great

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Julie Searle 9 years ago

I'm considering this food at the moment for my two young adult beagles, I'm trying to understand the pros and cons of high protein foods, albeit quality protein but are there long term implications that I should be aware of?Many thanks

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Sally 9 years ago

When we first adopted our nine month old Bichon x Shih Tzu he was underweight, had constant bouts of diarrhoea and would often sick up bile first thing in the morning. We tried him on various diets over time and, by feeding him small and often, managed to get to a point where the daily sickness and diarrhoea had ceased - however his poo was still large and often soft/sloppy, and weight-gain was slow. After doing some research, we decided to try him on a completely grain-free diet and agreed to give Simpsons a try. We fed him three small portions of Simpsons 80/20 per day (one for breakfast, one for lunch and a few kibbles before bedtime), and gave him a small home-cooked portion of fresh chicken and vegetables in the evening for his tea. Within just 6 weeks he’s a different dog completely. He’s packed full of energy, his weight has increased to a normal level and he has much smaller firm poo. He loves his Simpsons food and I would recommend it completely.

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annabel williams 9 years ago

i love this dog food, it is the only thing i have found that works well for both my dalmatians sensitive tummies. It keeps their fur nice and glossy too, and definitely helps with their digestion. Overall a fab food, a little expensive, but definitely worth it!

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Nina T 9 years ago

This food is great, our older dog has had skin-, joint-, anger- and dry cough issues. All these problems has resolved. She is now an healthy and full of life old dog. We dont have to give any extra vitamins or go to the vet. Earlier we have given her vitaminshots and that isnt necessary anymore. We saw her getting older after her ninth birthday and it was devestating. Now we can start competing her in dogshows and other kind of competitions, earlier we couldnt because her fur wasnt cut out for it and she didnt seem to be up for the challenge. Our younger dog also loves it, but in the start she was picky.

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MoreBees 10 years ago

Just found this! Excellent, helpful website!

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Helen 10 years ago

Hi I love this food but my cockerpoo has gone off dry kibble so I feed him raw tripe mixed in with it can anyone tell me if this is ok to do Hel eat it then lol

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SashB 10 years ago

I have fed the 80/20 range to both my dogs since it's launch Agree with all the others, quality great, my dogs love it and service fab. Before the 80/20 was introduced fed the sensitive range which is also a great food, I tell any one who asks to give it a go.

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Anne Arbon 10 years ago

Have just bought this product, dogs seem to love it, I have bought it as I feed raw, and this seems a great alternative for when I go away at weekends to show, rather than faffing with keeping food frozen. Excellent next day delivery.

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Rosie 10 years ago

My Boxer and my Dobermann love this, and do really well on it. My Dobermann has food allergies, but is perfect and on top form with Simpsons - Chicken and potato. Solid stools, no wind, great coats and both dogs have calmed some what. Excellent.

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Sally Hicks 10 years ago

We have fed this for 3 years & raised 2 litters on it - excellent value & suits my 2 dogs with sensitive tummies as well as the other 3. I managed to get weight on one of my males that I hadn't been able to before. Excellent service - you get told of an hours slot for delivery time usually the next day (mine has always been delivered the next working day). It isn't the cheapest food out there but less needed, less mess & no nasty ingredients.

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AngelaT Sally Hicks 10 years ago

This food has only been on the market since Christmas, how have you managed to feed your dogs on it for 3 years?

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Wendy AngelaT 10 years ago

Angela this food has been on the market since 2009! Quote from their website 'Simpsons Premium is a family run business that was established in 2009 with one goal in mind: to provide our customers with an affordable super premium quality balanced nutritional complete dog food'.

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AngelaT Wendy 10 years ago

Their 80/20 range has only been on the market since Christmas, END QUOTE, Look before you leap Wendy.

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Wendy AngelaT 10 years ago

I'm not being nasty but my mum feeds her dogs this food and it is amazing. She has been feeding them on it for over a year the change in them is tremendous from what they were on. If you actually look on their website the company started up in 2009 and as per their official facebook page theirs a picture on the 12th March 2010 showing a pet surgery and welcoming them as a new stockist: https://www.facebook.com/ph...

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Wendy Wendy 10 years ago

Ok Angela I apologise I thought you were talking about the full Simpsons range and not just the 80/20. I didn't read your reply right at all Sorry. My mum has been feeding her dogs on Simpsons Adult range and the 3 dogs love it their coats so shiny and stools firm and not runny anymore.

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Julie 10 years ago

excellent food, very fast delivery, (usually next day) great customer service. Can't recommend them highly enough.

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disqus_Y3rFxIuitC 10 years ago

I have switched from Orijen to the Simpsons 80/20 mixed meat and fish. I have not noticed any difference except for all the extra money in my pocket !! and its made in the UK, we should be supporting more UK products. Mark: Cornwall

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