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Simpsons Premium 80/20

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

2kg & 12kg bags


12kg bags = £48.95

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Deboned Chicken 27%, Dried Chicken 16%, Deboned Salmon 13%, Sweet Potato, Potato, Dried White Fish 7%, Dried Salmon 5%, Dried Turkey 4%, Chicken Fat 2%, Chicken Gravy 2%, Dried Whole Egg 2%, Deboned White Fish 2%, Pea Fibre, Lucerne, Minerals, Vitamins, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Prebiotic FOS, Aniseed, Fenugreek, Glucosamine, MSM, Chondroitin, Thyme, Marjoram, Oregano, Parsley, Sage.

Typical Analysis

Protein 38%, Oil 18%, Fibre 3%, Ash 10.5%, Calcium 2.01%, Phosphorous 1.62%, Omega 6: 2.53%, Omega 3: 1.93%.

Dry weight nutrients

Above average


Below average


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Simpsons Premium 2020 Simpsons foods listed
HQ: Wigan, UK
Manufacturer's product description

" Together with one of the countries’ leading nutritionists we have created a range of foods with our own unique recipes using only the best natural wholesome ingredients to provide dog owners with a super premium quality food.

It is important to us that we support our economy and therefore all our dry food is British Made and the ingredients sourced in the UK where possible.


Nutritional rating



high meat content

High meat content





clear ingredients list

Clearly labelled

Simpsons are relatively new kids on the dog food block but their new range of grain free, 80:20 foods have launched them right to the top of our dog food rankings with a perfect score of 5 out of 5 - one of only three companies to achieve such a feat!

80:20 means the food contains 80% meat products, 20% vegetables, fruits and natural supplements. It also means that the food is completely grain free, all of which will be music to the ears of many natural feeding advocates who believe that dogs should be fed on the same diet that their wild ancestors would have eaten.

The enormous meat content is of the highest standard and comes from both fresh and dry sources all of which are provided with a clear percentage making it much easier for you and me to analyse the food accurately. The combination of fresh and dry meats is becoming more and more popular with manufacturers as the dry meat provides nutritional stability and keeps the moisture content down (which is important during processing) while the fresh meat increases palatability, is relatively inexpensive and makes the total meat content appear much higher. Once the excess water from the fresh meat has been taken out of the equation, along with the gravy, fat and egg, the actual meat content in the final biscuit is likely to be more like 50% but that's still plenty for any dog.

Of course, so much meat inevitably pushes up the protein and fat levels, but since it is all from good quality meat sources, this shouldn't be a cause for concern for most dog owners.

After the meat comes a whole host of highly nutritious vegetables, fruits, herbs and natural supplements. Sweet potato, lucerne (aka alfalfa), spinach and seaweed, to mention but a few, are all packed with valuable natural nutrients for dogs. Add to that the joint supplements, pre-biotics and wide array of nutritious herbs, and it's clear that Simpsons 80:20 really covers all of the bases.

Considering its quality, Simpsons is also fairly well priced. Of course, there are a lot of cheaper foods but there are also plenty of more expensive options that don't come close in terms of quality and since you don't have to feed that much of Simpsons, the cost per day works out pretty favourably.

Conclusion: Superb food for your dog and not too bad for your wallet either.

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