Updated 28 Jan 2021
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Gentle Dog Food

Type of food

Dry cold pressed complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

5kg & 15kg bags


15kg bags = £63.00

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Dried Ground Chicken Meat (28%), Brown Rice (Thermally Pre-Treated 28%), Dried Ground Duck (9%), Herring Oil (6.5%), Rice Germ, Maize Germ, Cold Pressed Rapeseed Oil, Cold Pressed Linseed Oil, Beet (Beta Vulgaris), Sea Algae (Dried), Dried Vegetable Mixture (Parsnip, Chard, Celery, Chicory, Parsley Roots), Dried Herb Mixture (Stinging Nettle, Fennel, Caraway, Chamomile), Egg Yolk, Yucca Schidigera (Dried and Ground), Silica, Green Mineral Clay, Dried Green Lipped Mussel Meat.

Italicised text = Information not usually on label but provided by manufacturer to help with our ratings.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A 10.000i.e. Vitamin D3 1.000i.e. Vitamin E 210mg, Vitamin B1 (as Thiamin Mono Nitrate) 3.7mg, Vitamin B2 (as Riboflavin) 7.4mg, Vitamin B6 (as Pyridoxin Hydrochloride) 4.4mg, Vitamin B12 44 G, Biotin (as D-(+)-Biotin) 230 G, Folic Acid 0.37mg, Niacin 22mg, Vitamin C (as L-Ascorbic Acid) 145mg, Pantothenic Acid (as Calcium-D-Pantothenate) 8mg, Choline Chloride 1.000mg, Cobalt (as Cobalt-(II)-Sulfate, Heptahydrate) 1.1mg, Manganese (as Manganese-(II)-Oxide) 0.5mg, Copper (as Copper-(II)-Oxide) 9mg, Zinc (as Zinc Oxide) 72mg, Iodium (as Calcium Iodate) 1.7mg.

Typical Analysis

Protein 26.8%, Fat 10.8%, Fibre 3.0%, Ash 6.8%, Moisture 8.0%, Calcium 1.25%, Phosphorus 1.00%.


359.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


Approved supplier:

Gentle store finder:

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Company info
Name: Elite Dogs 11 Gentle foods listed11 Gentle treats listed
HQ: Devon, UK
Manufacturer's product description

" At Gentle we believe in only using the very best, freshest ingredients.

Our simple rule is: if we wouldn't eat it ourselves then it doesn't go in.

The Gentle recipe provides the perfect balance of vitamins and minerals - high-meat content with a healthy combination of brown rice, vegetables, herbs, cold-pressed oils, green lipped mussel and other vital substances.

It delivers all the valuable nutrients and energy your dog needs - without adding unnecessary bulking agents. "

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50 Comments AADF Privacy Policy Sign in to comment
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Susie James 9 days ago

Where is this made? I'm changing my dogs' kibble, and if poss would like a brand that is made in the UK to keep carbon footprint as low as poss.

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Gentle 26 days ago

Hi Charlotte, Gentle is made for the UK market and we used to ship to France, which is no longer possible due to Brexit restrictions.

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Charlotte Van Rooyen a month ago

Does anyone know if there are suppliers of Gentle in France, or Europe who will ship to france? As it's made in Germany I wondered if I could buy directly from the manufacturer?

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abby simmonds a year ago

Is Gentle food suitable for cockerpoos? Mine might have allergies (ear infections and itching) so I'm wanting to find a food suitable

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Esther Harvey abby simmonds a year ago

Something to watch out for is that some dogs are allergic to chicken, so maybe try a food with fish, beef, venison instead. I use Guru (cold pressed like Gentle) surf and turf (beef and fish) and mine has no problems on that, but he can’t eat chicken.

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Camilla abby simmonds 7 months ago

My cockapoo is on the Gentle fish & she does really well on it!

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Claire mcneill a year ago

Hi. Since my dog has been on gentle, approx 1 year. She has started to chew her feet excessively. Could their be something in it that was making her do this?Thanks.

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Camilla Claire mcneill 10 months ago

I have found the same.. my dog has been on gentle approx 7 or 8 months and has started chewing her paws excessively.. She loves this food but I’m switching to the fish to see if it makes a difference.

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FoxDixon Camilla 7 months ago

My dog is chewing his feet after meals too! Think it could be the chicken. Did the fish make difference for your dog?

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Camilla FoxDixon 7 months ago

Yes I switched to the fish and she rarely chews her paws anymore. I also bought some special wipes for her paws though so it’s hard to know if it was the food or not!

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Laura Walter a year ago

Hi I have my puppy on eden and he seems to be doing well but was looking into changing to gentle as like the fact its cold pressed and ethically sourced and produced. They have a similar rating however gentle has less meat content than gentle....im jot sure how its calculated. Would switching to gentle be ok or should I stick to eden?

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knivor 2 years ago

Hello.Can it be good for a dog to take a few extra pounds?

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Tessa Bowater 2 years ago

My pup is on the chicken variety of Gentle but i think she's developed sensitivity/allergy to chicken. I'd love to see an All About Dog Food review on Gentles other 2 varieties - fish, goat.

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Just Sayin 3 years ago

I am using the chicken variety of this for an 14.5 year old with pancreatitis and it has settled down and is under control now. Very good food which is easy on the digestion for elderly dogs.

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Maia Hall 3 years ago

I have fed Gentle on its own and with raw meat. My Springer suffers from pancreatitis and can be very fussy but loves gentle and it's low fat so doesn't cause flare ups. My working cocker puppy is conveniently on the same, although I bought her the small bite fish for her first few months. The level of protein in the raw made her a bit hyper but feeding gentle on its own is clean, good value and nutritious. It covers all bases healthwise which is something I worried about when my Springer was on chicken and rice a lot of the time.

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Chris 3 years ago

I feed my dog Markus Mühle (made in same cold pressing factory) & animal welfare is a concern of mine also Janice. My enquiries to MM were passed to Gentle who assured me they share these values. Better than that I can’t say, as certainly on MM food there is no such clearly stated claim. Claire, thank you for the link to the forum that is most helpful as are the articles, I feel reassured in my choice. I note MM/Gentle aren’t on the PETA approved list of ethical pet foods so I contacted PETA who said they didn’t have any information on this company nor had they been in contact with them.

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Mark felstead Chris 2 years ago

I have fed my parson russell Gentle, Guru and Marchus muhle and feel they are equally as good but MM is some 18 pounds cheaper a bag so that is my regular buy with the other two now and then for a change.

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Janice 4 years ago

Is Gentle food made ethically from animals that are well cared for?

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Claire Paylor Janice 3 years ago

Janice, have a read on this post about the company who make Gentle dog food and their process in making cold-pressed food. It's an excellent article which I am sure, will reassure you as to the ethics of the company and the source of the animals that are used to make the food :)

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Pat Price 4 years ago

Did I see that Gentle have produced a meat roll type of dog food?

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Maia Hall Pat Price 3 years ago

Yes. Look on their website. It's all buffalo meat incl offal

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Rachel Ireland 5 years ago


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Jacquelyn Freeman 5 years ago

I'm hoping someone can help, I'm at my wits end. I have a JRT who is very sensitive in more ways than one. I have tried, Wainwrights Grain Free turkey & Veg. Wellness Simple salmon & potato, which did help with his loose poo's, but at £13.99 for a 1.8kg bag is too expensive also P@H have stopped selling it. I have tried weaning him onto Fishmongers but this has made him very windy and loose poo's. Any advice would be welcome thank you.

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Tony Cruse Jacquelyn Freeman 5 years ago

There maybe other reasons why your dog has loose stools and wind. It may not be the food itself.Ensure he is not eating too much if the food ( a common mistake)
Ensure he has more than one meal a day. Perhaps split his daily quoter into three or four meals a day?
Slow his eating down by using something like a Green Feeder. This stops the gulping and hence possibly...the wind!
Are there any factors that make him anxious. Just like us, if a dog gets stressed it will effect his digestion.
Perhaps get a vet check and make sure there are no underlying health issues which maybe effecting his digestion.
Hope that helps. :)

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Jacquelyn Freeman Tony Cruse 5 years ago

Tony Cruse, thanks for your comment, my JRT was recently very poorly, and was diagnosed with pancreatitis, he may well have had this problem when we had him. He is now been fed on a vets prescription food, (Specific, Allergy Management) Salmon. His stools are now firm, but he is now waiting to have a course of vitamin B12 injections and a further blood test. He has put on weight, but we are still having problems with his behaviour ie barking at cars also he barks at me or my husband to go out, you open the door but he just jumps up hysterically, so it is difficult to know what he wants. We have to put him in his own corner to calm him down. When he is calm we let him back in with us, but we go through it all over again. It is very frustrating, as he is a very affectionate chap. Also, we have always had JRT and never come across this problem before, also they both lived till they were 17 and 15.

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Pat Price Jacquelyn Freeman 4 years ago

These are behaviour problems and unlikely to be caused by the current food he is on. Your best bet is to see a behaviourist from either COAPE or APBC.

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Tracey Webb Jacquelyn Freeman 4 years ago

Jacquelyn.... hopefully things have settled down now, but if not... have you considered raw feeding? I've never done it myself, but on researching it, I spoke to someone at Natural Instinct and asked a few general questions..she said she moved her dog onto it and it really helped with his pancreatitis...so I'm guessing it could be worth a look...good luck 😊

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Raclette 5 years ago

I feed raw but wanted a compatible food that I could easily switch to for those times when raw is not easy ie holidays. I was recommended Gentle (by Paws with a Cause in Brighton) and have not looked back. I feed my 2yr old Wire Haired Hungarian Vizsla Gentle for breakfast and raw for supper. He loves it and I am happy to have such a high quality food which he obviously loves. Bloat is never far from my mind especially with this breed and Gentle is reassuring in that it breaks down so quickly but not before they have had a good crunch!
Good value too.
We have a puppy also who will be being introduced to Gentle very soon. If raw ever became a problem then I would have no hesitation in feeding Gentle exclusively. Have yet to try the new fish flavour :-)

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Lesley Robinson Raclette 5 years ago

I feed Gentle and I feed raw, I totally agree with your comment, its a good quality food that can be fed alongside raw as its cold pressed and breaks down easily unlike kibble which can stay in the gut for hours making it dangerous to mix with raw.

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Jo Amsel 5 years ago

Excellent food, no problems at all with digestion. We use this on boarders with sensitive tums. I just wish that they made this for very small dogs too as some find the large size difficult and although they like it, we oftrn have to break it into smaller pieces.

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tarfgi Jo Amsel 5 years ago

I believe a small size is about to be (or has been) launched.

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Lyn Dearing 6 years ago

My Finnish Lapphund is fussy and has been on Burns but he has been always a bit on the loose sticky smelly side poop wise. Since being on gentle his poops are much better and he isn't quite as hypo of night. He loves the nuggets and I'll definitely be getting more!

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Lesley Robinson 6 years ago

My two golden retrievers are fed on Gentle, they are aged 12 years and 18 months, they love this food, and after hours of trawling websites for the best food with the best natural ingredients I have found all I was looking for with Gentle. Highly recommended

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AT 6 years ago

Hi,I wanted to know if Gentle is supplied by any distributor in IndiaThanks

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Jas AT 5 years ago

I very much doubt it! You'll have to import it..

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AT Jas 5 years ago

Had asked that more than a year back :). My dogs are absolutely fine with local food available everywhere in India

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Raclette AT 5 years ago

Maybe you should have approached Gentle online rather than enquiring here - they are excellent

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Anj Jamieson 6 years ago

My puppy was fussy and uninterested in food, and subsequently looked as skinny as a rake. What she did eat caused her to have the runs and wind! Looking for an alternative to Raw diet in a dry food, I came across this and haven't looked back. The first day my pup tried this she loved it and has continued to love it as much a year down the line!
I feel happy knowing I'm feeding her the best I can and it shows in her shiny healthy coat and excellent weight.
If I had to fault it, it would be that I needed to feed quite a bit higher than the recommended amount just to keep a covering on my dog as she grew and even once she stopped growing, she is still fed more than the recommended 1% of body weight. Although, she is a very active Springer spaniel so it could just be that the food is more suited to something a little less hyperactive :) I still rated it 5 out of 5 as I am just happy knowing my dog loves it and it's good for her. The customer service from them direct is also very good too

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LocalNumberFife 7 years ago

Gentle is actually rated 4.8 out of 5!
http://www.allaboutdogfood....The 'Gentle' bones are taking off well now and unsurprisingly are rated 5 out of 5!

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tarfgi 7 years ago

I have had dogs all my (long) life and currently have three Welsh Springer Spaniels.The best dog food I've come across in that time is Gentle! My dogs, including Rosie - 14 years old and rather picky, love it! The other two eat anything, but with Gentle they all thrive - nice kickable poos, great coats etc. I hope to have a litter in October (my third in 14 years, so defo not a puppy farmer lol ) I plan to wean the puppies on Gentle, and I'll give the new puppy owners a bag of Gentle each! IMHO the best dog food available in the `UK! If I wasn't a veggie, I might eat it myself!

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Amelia Campbell 7 years ago

Tried Gentle for my 14 week old puppy. Unfortunately it didn't suit him. He developed major diarrhoea and became quite lethargic. We do think now that he may have a sensitivity to chicken so it may not be the foods fault at all!I will say the customer service was wonderful when I rang to discuss it. A lady called Beate was very kind and together we discussed options. Sadly it was not to be. The pup did love the food though! So it clearly tastes great.Just wish we could have made it work.

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Mandelina Amelia Campbell 5 years ago

There's a fish version now.. Might be worth a try 😬

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Clair Weldon 7 years ago

Switched my mastiff cross puppy onto this food 3 weeks ago... he now has colitis and is passing Frank blood.... so it doesn't suit all dogs... my lurcher is fine on it.... obv we will be switching onto a food that doesn't contain chicken herring or rice to try and work out his allergies :-(

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Paddy Wilmot 7 years ago

Can't recommend this Gentle enough. Switched my 4 month old husky cross immediately, ie not gradually from wainwrights. She loves the food. Her pooh went instantly hard and she no longer farts...! Result,

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Zoe 7 years ago

I switched from Eden to Gentle in December and have not looked back. On Eden my lab puppy suffered from frequent loose stools. He is now on bag 4 of Gentle and he still drools when waiting for it. I would recommend it for anyone who is having problems with a 80/20 food.

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LocalNumberFife 8 years ago

This food is an unbeatable combination of quality and value. Formulated to mimic a natural diet, this food does not compromise quality for price. It leaves all the so called top extruded products standing! As it is cold-pressed, it has superb digestibility and this combined with the resulting low feed rate makes it the best value food in the market today, It's also perfect for any breed, regardless of age or activity level so for multi dog-owners there's no need to have your kitchen cluttered with different types of food.

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Pippa D. 8 years ago

Gentle is a great food and two of my cavaliers will eat it enthusiastically, maintaining solid, healthy bowel movements, not showing any signs of increased energy or hyperactivity and displaying healthy, silky coats.Unfortunately, my other cavalier cannot tolerate Gentle at all. Whilst I'm not sure what it is in the food that she reacted so badly to (she's a sensitive dog in general but this was the worst food reaction we've had) so can't be too specific on the ingredient at fault, whenever she's sampled Gentle she has started reverse sneezing and vomiting. This was especially unpleasant when we settled down for bed and, feeling lousy and wanting some comfort, I'm sure, she came to cuddle on my pillow, and threw up all over me and my side of the bed! We've now switched to Orijen, which all the dogs enjoy just as much and which has not resulted in midnight Exorcist style bed coatings.I'd still recommend Gentle for dogs without allergies/digestive upsets, but I'd recommend trying to get a sample before trialing it on a gut-sensitive dog.

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Piers Smart 8 years ago

Without a doubt the best cold pressed food available in the UK.
Perfect when fed with raw or low processed high quality wet foods like Natures Menu

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Shirley Hull 8 years ago

Gentle is a fantastic new food
It is a complete cold pressed food full of quality , traceable meat sauces
And fruit ,veg and herbs . Can be used for all life stages ,
All of my dogs love it and nice firm stools too which is a must for me and my dogs
The new northeast retailer is happy tails pet supplies
Email shirleyhull@live.co.uk for samples and orders

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Jennifer Dick Shirley Hull 7 years ago

Hi there, is it suitable for puppies?

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