Updated 15 Jun 2018
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Gentle Dog Food

Type of food

Dry cold pressed complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to old age

Pack sizes

5kg & 15kg bags


15kg bags = £59.00

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Dried Ground Chicken Meat (28%), Brown Rice (Thermally Pre-Treated 28%), Dried Ground Duck (9%), Herring Oil (6.5%), Rice Germ, Maize Germ, Cold Pressed Rapeseed Oil, Cold Pressed Linseed Oil, Beet (Beta Vulgaris), Sea Algae (Dried), Dried Vegetable Mixture (Parsnip, Chard, Celery, Chicory, Parsley Roots), Dried Herb Mixture (Stinging Nettle, Fennel, Caraway, Chamomile), Egg Yolk, Yucca Schidigera (Dried and Ground), Silica, Green Mineral Clay, Dried Green Lipped Mussel Meat.

Italicised text = Information not usually on label but provided by manufacturer to help with our ratings.

Typical Analysis

Crude Protein 26.8%, Crude Fat 10.8%, Crude Fibre 3.0%, Crude Ash 6.8%, Calcium 1.25%, Phosphorus 1.0%.

Nutritional additives (per kg)

Vitamin A 10.000i.E., Vitamin D3 1.000i.E., Vitamin E 210mg, Vitamin B1 (as Thiamin Mono Nitrate) 3.7mg, Vitamin B2 (as Riboflavin) 7.4mg, Vitamin B6 (as Pyridoxin Hydrochloride) 4.4mg, Vitamin B12 44 g, Biotin (as D-(+)-Biotin) 230 g, Folic Acid 0.37mg, Niacin 22mg, Vitamin C (as L-Ascorbic Acid) 145mg, Pantothenic Acid (as Calcium-D-Pantothenate) 8mg, Choline Chloride 1.000mg, Cobalt (as Cobalt-(II)-Sulfate, Heptahydrate) 1.1mg, Manganese (as Manganese-(II)-Oxide) 0.5mg, Copper (as Copper-(II)-Oxide) 9mg, Zinc (as Zinc Oxide) 72mg, Iodium (as Calcium Iodate) 1.7mg.

Dry weight nutrients

Above average


Below average


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: Elite Dogs 11 Gentle foods listed11 Gentle treats listed
HQ: Devon, UK
Manufacturer's product description

" At Gentle we believe in only using the very best, freshest ingredients.

Our simple rule is: if we wouldn't eat it ourselves then it doesn't go in.

The Gentle recipe provides the perfect balance of vitamins and minerals - high-meat content with a healthy combination of brown rice, vegetables, herbs, cold-pressed oils, green lipped mussel and other vital substances.

It delivers all the valuable nutrients and energy your dog needs - without adding unnecessary bulking agents. "

Nutritional rating



high meat content

High meat content





clear ingredients list

Clearly labelled

Launched in 2013, Gentle is amongst the newer kids on the dog food block. It's one of just a handful of cold-pressed foods available in the UK and was the first to be made by a British company (although it is manufactured in Germany since, until recently, there weren't any cold-pressing facilities in the UK).

Cold-pressing is one of the best ways to prepare a dry pet food as it means the food isn't exposed to the potentially damaging high temperatures normally associated with dry pet food production and should, therefore, leave the food with much more of its natural nutrients. Unfortunately, carbohydrates like grains need to be properly cooked to make them digestible for dogs so the rice in Gentle is pre-cooked in advance.

Gentle is built around a respectable 37% dried, ground meats. The combination of chicken and duck with nutritious herring oil strikes a good balance between meat diversity (which helps to increase the range of nutrients in the food) and simplicity (which is best for very sensitive dogs).

All dry foods need a certain amount of carbohydrate to allow the biscuits to form and Gentle have opted for brown rice. Despite the recent anti-grain sentiment that has been sweeping the nation, I have always found brown rice to be one of the most dependable ingredients around - nutritious, easily digested (when properly cooked), and very unlikely to cause any problems, even in the most sensitive of dogs.

Even more contrary to popular grain-scepticism, rice germ and maize germ are extremely nutrient dense and do not contain any of the carbs or gluten that cereal-intolerant dogs find problematic.

Gentle also contains an excellent range of nutritious oils, vegetables (including beetroot - not sugar beet!), herbs and supplements. Green lipped muscle extract also makes Gentle a good choice for dogs with joint issues.

Gentle is about as natural as dry dog food gets which means that its shelf-life is just 6 months - half that of most pet foods.

Price wise, Gentle scores well. The price of a bag is fairly competitive but, as is the case with all high-end foods, since you don't have to feed that much, the price per day of Gentle works out to be relatively inexpensive.

Conclusion: Convenient and natural, Gentle is the best of both worlds.

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Gentle Dog Food - gentle by name... gentle by nature

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