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Platinum Adult Chicken
Type of food
Semi moist complete
Suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
From 12 months to old age
1.5kg & 5kg bags
5kg bags = £23.90
At a glance
Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredientsHigh meat content: Contains at least 30% meat ingredients (on a dry matter basis)Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled:
This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" We use Fleischsaftgarung to prepare our dry food Adult Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Adult Chicken is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction. Due to Fleischsaftgarung, our dry food is: particularly nutritious, a treat for your dog, soft but chewy because of the meat juices, highly digestible, does not swell in dog's stomach (no bloating), contain less carbohydrates, Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung âdog foodâ. After all, a best friend does not receive feed. We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÃV SÃD ELAB. "
Suitable for all breeds of dogs
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 5kg bags bought at their rrp to a dog of:
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
84 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
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