Updated 11 Jun 2014
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Platinum Adult Chicken

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kgbags,5kgbags,

RRP

15kg = £44.94

Nutritional rating

78%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

Price per day

£
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Nutrition

Ingredients List

Fresh Chicken Meat (70 %), Broken Rice, Chicken Fat, Corn (Non Genetically Modified), Chicken & Turkey Meal, Hydrolysed Poultry, Dried Beet Pulp, Salmon Oil, Dried Apple Pulp, Flaxseed Oil Cold-Pressed, Olive Oil Cold-Pressed, Green Lipped Mussel Extract, Milk Thistle Seed, Dried Fennel, Sarsaparilla Root, Dried Wild Celery, Dried Artichoke, Nasturtium, Camomile Tea Extract, Dandelion, Dried Gentian, Yucca, Potassium Chloride.

Typical Analysis

Crude Protein 26.0%, Crude Fat 16.0%, Crude Fibre 2.0%, Crude Ash 6.9%, Calcium 1.5%, Phosphoros 1.0%, Moisture (Meat Juice Concentrate) 18.0%, Vitamin A 10.000 IU/kg, Vitamin D3 1,600 IU/kg, Vitamin E (Alpha Tocopherol Acetate) 150 mg/kg, Vitamin K1 2 mg/kg, Vitamin B1 3 mg/kg, Vitamin B2 4 mg/kg, Vitamin B6 4 mg/kg, Vitamin B 12 40 Mcg/kg, Niacin 20 mg/kg, Pantothenic Acid 8 mg/kg, Biotin 100 Mcg/kg, Folic Acid 300 Mcg/kg, Choline 500 mg/kg, Iron 75 mg/kg, Zinc 190 mg/kg, Manganese 90 mg/kg, Copper 19 mg/kg, Cobalt 1 mg/kg, Iodine 1,5 mg/kg, Selenium 0,3 mg/kg.

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

15kg RRP

£44.94

Grams per day

0g

Cost per day

£

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Company

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Company info
Made by: Platinum 77 Platinum foods listed
Company HQ: Bingen am Rhein, Germany
Manufacturer's product description

" PLATINUM ADULT is the only complete dry dog food made out of 70% human grade fresh Chicken meat. Pieces of chicken meat are delicately cooked with rice in their own juices; no water is added to the process. Then the food is carefully dehydrated. Vitamins, fats and oils are added in at room temperature, guarantying their natural state and therefore maintaining their full nutritional value. "

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