Updated 10 Nov 2021
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Platinum Adult Chicken

Type of food

Semi moist complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags


5kg bags = £23.90

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not declared.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Fresh Chicken Meat (70%), Broken Rice, Corn (Gmo-Free), Dehydrated Chicken Protein, Hydrolysed Poultry Protein, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold-Pressed Flaxseed Oil, Cold-Pressed Olive Oil, Green-Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: 3a672a/vitamin A 10, 000 IU, 3a671/vitamin D3 1, 600 IU, 3a700/vitamin E 150 mg. Trace Elements: 3b104/iron 75 mg, 3b201/iodine 3 mg, 3b405/copper 19 mg, 3b503/manganese 40 mg, 3b603/zinc 50 mg, 3b607/zinc 100 mg, 3b801/selenium 0.4 mg.

Typical Analysis

Protein 26.0%, Fat 16.0%, Fibre 2.0%, Ash 7.9%, Moisture 19.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


5kg bags RRP


Grams per day


Cost per day


Approved supplier:


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Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" We use Fleischsaftgarung to prepare our dry food Adult Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Adult Chicken is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction. Due to Fleischsaftgarung, our dry food is: particularly nutritious, a treat for your dog, soft but chewy because of the meat juices, highly digestible, does not swell in dog's stomach (no bloating), contain less carbohydrates, Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed. We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD ELAB. "

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4 Comments AADF Privacy Policy Sign in to comment
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Margaret Burrell 4 years ago

My dog likes this, but when I asked the company whether they used intensively farmed animals, they said they would enquire. As I have had no reply, I guess they do.

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Dimitrina Dicheva 4 years ago

I asked the manufacturer about preservatives, so apparently there is potassium sorbate 0.2% in their dry foods. How would that change the review?

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Paula Tennyson 4 years ago

My dogs are raw fed but was looking for a food compatible with their diet to use for training, I didn't want to use an extruded kibble due to the manufacturing process and was looking for good quality ingredients. This food is highly palatable so I don't use any higher value treat for training as they are happy to work for this as a reward and they can tolerate switching from raw to this with no ill effects on their digestion at all. Highly recommend using this as a complete food if you don't want to feed raw but are looking for an alternative to extruded kibble and as a training reward for raw fed dogs.

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Hugh 6 years ago

I have been feeding platinum for 8 months to one of my dogs as she was very poorly and refused to eat . He took to platinum straight away and is looking fab his digestion problems have gone and he is full of beans. Can't recommend it enough!

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