Updated 12 Feb 2024
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Nutrition
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Platinum Adult Iberico + Greens Review

Type of food

Complete dry semi moist

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

1.5kg & 5kg bags

RRP

5kg bags = £33.90

AADF rating

72%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

This product has not been awarded the clear labelling logo because the percentage of the second ingredient is not stated.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutrition

Composition

Mixing bowl:

Fresh Pork Meat (70% Iberian Pork Only), Dried Potatoes, Dried Fish, Dried Brewers Yeast, Dried Apple Pulp, Salmon Oil, Yucca Extract, Cold Pressed Flaxseed Oil, Cold Pressed Olive Oil, Green Lipped Mussel Extract, Dried Carrots, Dried Tomatoes, Dried African Marigold, Dried Dandelion, Dried Broccoli, Dried Green Tea, Dried Chamomile, Dried Oregano, Dried Milk Thistle Seed, Dried Cranberry Seed, Dried Seaweed, Potassium Chloride.

As fed (BETA):

Nutritional additives (per kg)

3a672a Vitamin a 10000 IU, 3a671 Vitamin D3 1600 IU, 3a700 Vitamin E 150 mg, 3b104 Iron 75 mg, 3b201 Iodine 3 mg, 3b405 Copper 19 mg, 3b503 Manganese 40 mg, 3b603 Zinc 50 mg, 3b607 Zinc 100 mg, 3b801 Selenium 0.4 mg.

Typical Analysis

Protein 23.0%, Fat 14.0%, Fibre 2.0%, Ash 7.8%, Moisture 19.0%, Calcium 1.60%, Phosphorus 1.00%.

Energy

354.8 kcal/100g

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

5kg bags RRP

£33.90

Grams per day

0g

Cost per day

£

Approved supplier:

Platinum.co.uk

Company

See more
Company info
Name: Platinum 1111 Platinum foods listed33 Platinum treats listed
HQ: Bingen am Rhein, Germany
Manufacturer's product description

" Our Adult Iberico+Greens dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.

With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created. "

Comments

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Sharon Cummins 5 months ago

I have been using this for almost a year now after moving from raw. My dogs absolutely love it and are looking fantastic. They are show poodles so their coats have to be fed also which this food does because it has the higher fat content. We never have upset tummies even when we are all over the country showing. They go mental while I prepare their food and its gone in seconds. I have recommended it to other dogs from my litter one has changed onto it and is really happy too. Definitely a 5 star food and worth anyone giving a go if they are thinking of changing their food. Its great for using as treats too as its a handy size and has a great smell.

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Katie Bumper 2 years ago

Amazing food. Unfortunately I can't afford this for my five dogs but I do use it as there training treats. They love it and it has no effects on their poos after a hard training day. Far better than any of the other easily available treats from shops. I just buy a 5kg bag and fill up treat pots etc.

I am not concerned by the high fat or high card content as these are produced by ingredients the dog can naturally digest, not by maize or wheat.

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aphrabet 4 years ago

Not at all sure I would want to feed my dog anything with such a high fat and carbs content and low fibre.

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Shirley Anna Felton 6 years ago

Isn´t it time for an update on this site? Would love to see more comments about Platinum dog food. The last comment I see is from a year ago.

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Hugh 8 years ago

Amazing dry semi - moist food! It's lovely to see my 10year old jumping up with her nose in the air when it's feeding time. Before, she refused any food. I now feed this one, clean bowls all round. Would definitely recommend it.

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Piers Smart 9 years ago

Hi David, personally I think as long as it isn't described as cold pressed that would suffice for the moment:-)

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All About Dog Food Piers Smart 9 years ago

I've changed the product type to semi-moist complete until a better definition comes up

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Gill Clark All About Dog Food 8 years ago

Semi-moist is how I describe it to people... :)

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Piers Smart 9 years ago

I'm sorry guys but this style of food processing is in NO way similar to that of Gentle. This is NOT a cold pressed food at all. Gentle is pressed at less than 40 degrees for less than a second and NOT nearly a hundred degrees for 20 minutes which in my mind makes this a fully heat treated and cooked food!!

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All About Dog Food Piers Smart 9 years ago

Thanks Piers. The problem is that, since it isn't what most people would describe as either cold pressed or extruded and since there doesn't yet seem to be any term for the manufacturing process in the English Language, I'm not really sure what to categorise Platinum as. Perhaps we should coin our own phrase. Any suggestions?

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Helen Rainforth All About Dog Food 7 years ago

The meat ingredients in cold pressed kibbles are cooked at just the same high temperatures as regular kibble (that's the law) plus it's meat meal. The only thing cold pressed in cold pressed kibble are the herbs and the oils. I like the look of this semi-moist steamed food. Very nice.

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Janet 9 years ago

There is a suggestion that this is cold pressed food - not sure that's correct. Platinum website says they use cold pressed oils after the ingredients have been cooked & dried.

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All About Dog Food Janet 9 years ago

Hi Janet. Although Platinum is not cold pressed in the same way as Gentle or Markus Muhle, the manufacturing process, which I haven't seen anywhere else, seems to have a lot more in common with cold pressing than extruding. Here is a quote from some emails I received from Platinum:"In Germany we define our food as 'Fresh meet cold pressed'. We just put together the ingredients in a big pot, it is closed tightly and we cook the ingredients for 20 minutes at 95C without adding any water. This is possible because we use fresh meat, so the water is coming out from the meat. After that, cold-pressed oils, herbs and vitamins are added at room temperature. Then the items are shaped and immediately packed into airtight bags."Hope that helps

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Janet All About Dog Food 9 years ago

Thanks for this - it says much the same on their website. I've received samples of Platinum & have also fed my dog on Gentle, Markus Muhle & Lukullus brands. Whereas the last 3 are described as cold pressed & appear similar in texture, Platinum does seem quite different. None the less, my dog enjoyed Platinum very much & he's hard to please. If I'm satisfied that 1) the food is high quality, with nothing in it to upset his digestion & 2) he eats it straight away, I count that as win - win.
Incidentally I'm not feeding a highly strung pedigree dog here, he's a Galgo, rescued from Spain. I thought as he's a rescue he'd be happy to eat what he's given (& I've tried him on some really expensive food), but no. What he'd really like is BARF but that's not going to happen. Platinum is in the list of foods that he finds acceptable 😃

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Justina 9 years ago

I tried all the recommended dog foods (orijen, acana, mille's wolfheart, eden, lukullus etc) but this seems to be the best suited for my dog. His coat has improved dramatically over the last 3 weeks, his stomach is no longer bloated after feeding and this seems to be my dogs favorite food too. Normally a fussy eater and gets bored with everything I've fed him so far very quickly, but somehow he loves this one. It has a strong beckon smell and semi- moist consistency, so I no longer need to feed him a mixture of dry and wet meals. Ingredients seem to be great (hope they really are) and I like the fact it's cold pressed instead of dry extruded which can be hard to digest. The only problem I have, there's no much reviews/ information about the product and don't really know if it's as great as it advertises yet.worth taking the risk though. highly recommended

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kedecama 9 years ago

Still good stuff though, I believe it's 35% so this product is actually 50% dry
It's a formulae see this link. http://www.eccsmobilelab.co...
Hope that helps Ken

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boleyn71 9 years ago

On paper, this looks like a good food, but bearing in mind this contains 70% FRESH meat as opposed to dried or meat meal, can anyone tell me what the approximate actual level is once all the moisture of the fresh meat is taken into account?

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