Updated 23 Nov 2023
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Essential The Beginning

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2.5kg & 10kg bags


10kg bags = £65.00

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Freshly Prepared Chicken and Duck, Dried Chicken and Duck, Sweet Potato, Chicken Fat, Peas, Freshly Prepared Salmon and Trout, Freshly Prepared Whole Egg, Linseed, Potato, Liver Stock, Lucerne Sprout, Vitamins, Minerals, MOS (Mannan Oligosaccharides), FOS (Fructo-Oligosaccharides), Glucosamine, Chondroitin, Cranberry, Acai, Blueberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng, Green Tea, Ginger. Total 85% Meat Ingredients.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 15000 IU, Vitamin D3 2000 IU, Vitamin e 240 IU, Taurine 1500 mg, Zinc 50 mg, Iron 50 mg, Manganese 35 mg, Copper 15 mg, Iodine 0.96 mg, Selenium 0.3 mg

Typical Analysis

Protein 35.0%, Fat 21.0%, Fibre 3.5%, Ash 8.0%, Moisture 8.5%, Calcium 1.60%, Phosphorus 1.30%, Copper 1.30%, Omega3 1.70%, Omega6 3.60%.


392.0 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


Approved supplier:


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Company info
Name: Essential Foods 1919 Essential Foods foods listed1111 Essential Foods treats listed
HQ: Copenhagen, Denmark
Manufacturer's product description

" ESSENTIAL the BEGINNING is our special food for pup- pies & juniors, who as adults will weigh up to a maximum of 15 kg. As you can and should always expect from us, only top-quality ingredients are used. The BEGINNING is GRAIN-FREE and follows our BOF principle. Important! Puppies that will weigh more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.


For all puppies from about 3 weeks of age. Soak the meals in boiled, slightly cooled water to make porridge, and introduce gradually. Serve the BEGINNING to the bitch until the pups are 6-8 weeks. Can also be served before giving birth for extra energy/strength. "

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14 Comments AADF Privacy Policy Sign in to comment
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megasonic 2.0 one month ago

I have just been trying this with my dog who has been on the Orijen small breed puppy. He seems to like this even better than the Orijen, I think it's because of the duck. He loves ducks.

I will likely be rotating both foods, just wish Essential offers free shipping in Ireland.

I also wish the carb content was a bit lower by my calculation 24%, the Orijen small breed puppy is 17%.

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megasonic 2.0 one month ago

How are you calculating the carb content? All the values on the website are incorrect. Does not account for fibre, Ash and moisture.

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ESSENTIAL FOODS megasonic 2.0 one month ago

Hi Megasonic, Do you mean the allaboutdogfood's way or how we at ESSENTIALS do it. Just send a short message to us on service@essentialfoodsgb.co.uk for all and everything related to us.

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megasonic 2.0 ESSENTIAL FOODS one month ago

Not your calculation essentials, it's the allaboutdogfood. All their calculation seems a bit higher than the actual carb content.

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Monica Mui 4 months ago

The origin is Uk or Denmark

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ESSENTIAL FOODS Monica Mui one month ago

Proudly UK!

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Pixel 7 months ago

Pricing still not up to date, showing £65 for 10kg. Also why does it have a UK flag when it says it's based in Denmark?

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ESSENTIAL FOODS Pixel one month ago

We think the UK flag is more than fair ESENTIALS being proudly produced in the UK.

The pricing is 65 for 10kg, we wish we could do better, but we can't without compromises on ingredients, which conflicts with the very reason we are here.

Profits is a at the moment a distant dream for us, so no, we can not cut here either!

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Pedro one year ago

The pricing is not up to date. I just purchased a 12kg bag for £67. Likewise for all essentials range, the price has increased significantly.

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Tracy Booth Pedro 7 months ago

It’s now changed to 10kg bags with a different price

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Paul Taylor one year ago

Just reading above that it is 34% protein. Essential website shows 28% protein

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All About Dog Food Paul Taylor one year ago

Hi Paul. I've just checked the Essential website and it looks like our figures are correct: https://www.essentialfoodsgb.co.uk/hundefoder/essential-the-beginning.html

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Tracy Booth Paul Taylor 7 months ago

It’s showing on their website at 35%

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NICK ABBOTT 3 years ago

where can this be bought, only want to try a small bag

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