Updated 30 Nov 2023
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Wagg Puppy Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 12kg bags


12kg bags = £20.99

AADF rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled:

This product has not been awarded the clear labelling logo because few ingredient percentages are given and listing meat and gravy together may obscure the real amount of meat present in the food.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

30% Meat Meal & Gravy (with min 4% Chicken), Whole Grain Wheat, Maize, Vegetable Fibre, Maize Protein, 3% Chicken Fat, Beet, Salmon Oil, Minerals & Vitamins, Chicory Root (1000 mg/kg), Yucca (150 mg/kg), Antioxidant, Preservative.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 14, 000 IU, Vitamin D3 1, 400 IU, Vitamin E 140 mg, Vitamin C 50 mg, Zinc (Zinc Oxide) 75 mg, Manganese (Manganous Oxide) 50 mg, Zinc (Zinc Chelate of Amino Acids Hydrate) 25mg, Copper (Copper Sulphate Pentahydrate) 10 mg, Iodine (Calcium Iodate Anhydrous) 2 mg, Selenium (Sodium Selenite) 0.1 mg.

Typical Analysis

Protein 28.0%, Fat 11.0%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Omega3 0.70%, Omega6 1.90%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Inspired Pet Nutrition
HQ: Yorkshire, UK
Brands: Aatu1212 Aatu foods listed
Barking Heads1818 Barking Heads foods listed44 Barking Heads treats listed
Harringtons4040 Harringtons foods listed66 Harringtons treats listed
Wagg77 Wagg foods listed1414 Wagg treats listed
Manufacturer's product description

" These crunchy kibbles have been formulated to help give your puppy the best start in life. Containing added Omega 3 and a blend of other vitamins and minerals to help support your puppy's health, we also add citrus extracts and nucleotides to encourage a strong immune system., , DIGESTIVE HEALTH, Contains probiotic MOS to support the population of healthy bacteria within the gut., , HELPS REDUCE ODOUR, Contains an extract from the yucca plant thought to help reduce flatulent odours., , NO ADDED SUGAR, We do not add any sugar to our Wagg complete kibbles., , IMMUNE SYSTEM SUPPORT, Contains citrus extracts to help support a healthy immune system., , HEALTHY DEVELOPMENT, Marine sourced Omega 3 fatty acids to help support your puppy's health and development., , NO ARTIFICIAL COLOURS OR FLAVOURS, We do not add any artificial colours or flavours to our foods. "

Wagg Review

Take a look at our latest Wagg review.

@allaboutdogfood Replying to @Susieq26 Wagg dried dog food review. #allaboutdogfood #dognutrition #dogfood #dogfoodreview ? original sound - AllAboutDogFood


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