Updated 01 Feb 2018
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Canine Choice Adult Medium

Type of food Dry extruded complete
Dog types Pet dogs
Breed sizes
NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages From 12 months to 6 years
Pack sizes 10kg bags
RRP 10kg bags = £34.99

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients

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Ingredients List

Fresh Chicken (38%), Dehydrated Chicken (17.5%), Sweet Potato (17%), Peas (7.5%), Apple Pulp (5.5%), Hydrolyzed Chicken Liver (5%), Dehydrated Carrot (0.32% Equivalent To 3% Carrots), Dehydrated Cranberry (0.8% Equivalent To 0.75% Cranberries), Chicken Fat, Brewer’s Yeast, Fish Oil, Minerals, Chicory (Source of FOS), Mannan-Oligosaccharides (MOS), Camomile, Parsley, Rosehips, Sea Algae, Rosemary, Cloves, Glucosamine (300 mg/kg), Cartilage (A Source of Chondroitin 200 mg/kg), Yucca Schidigera.


385.0 kcal/100g

Typical Analysis

Crude Protein 28%, Crude Oils and Fats 17%, Crude Ash 7%, Crude Fibre 3.25%, Fatty Acids (Omega 3) 3.2%, Calcium 1.40%, Phosphorus 1%, Fatty Acids (Omega 3) 0.4%.

Nutritional additives (per kg)

Vitamin A 19.000 IU/kg, Vitamin D3 1.700 IU/kg, Vitamin E 500 mg/kg, Vitamin C 250 mg/kg, Zinc (Zinc oxide) 108 mg/kg, Iron (Ferrous sulphate, monohydrate) 68 mg/kg, Copper (Cupric sulphate, pentahydrate) 9 mg/kg, Manganese (Manganous sulphate, monohydrate) 7 mg/kg, Iodine (Potassium iodide) 3.2 mg/kg, Selenium (sodium selenite) 0,11 mg/kg.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


10kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Pet Supermarket 1212 Canine Choice foods listed
Company HQ: London, UK
Manufacturer's product description

" Canine Choice Adult Medium is a complete, high quality kibble packed with real meat, health-protecting mineral extras and natural ingredients, carefully chosen to actively support your dog’s health.

Medium sized breeds are known for their boundless energy and playful spirits, so they need a diet which provides them with plenty of fuel as well as lots of high quality meat protein for muscle maintenance. Fortunately, that’s just what’s on the menu with Canine Choice — 60% chicken, salmon, or lamb meat of which a high percentage is fresh; sweet potato for energy and dietary fibre; and vegetables and natural botanicals to support all-round health.

“If you want something done right, do it yourself”— words our resident vet, Andrew, really took to heart when he’d had enough of substandard dog food and created Canine Choice. Dogs don’t need cheap fillers and allergens like beef, wheat and soya — they need a meat-rich, high quality, balanced diet, and pet parents need to know they’re getting the best possible value for their money. "

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