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19
United Kingdom
Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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89.34 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
LPMc80 •2 years ago
I'm very keen to try the Wilson's Salmon Medley, I've never tried raw before and my dog can only tolerate fish as a protein. Is it safe to feed my dog raw salmon, a lot of advice says never to feed dogs raw salmon. Any advice?vegan Is me
LPMc80
•2 years ago
Raw salmon is amazing it’s a multivitamin so it contains vitamin d with omega 3s epa and dha Wilson’s is a good raw dog food single ingredients and its complete and balancevegan Is me
LPMc80
•2 years ago
The tests at vets aren’t the best I’d recommend a elimination diet for your dog to see what it’s actually allergic toAndrea Nixon •2 years ago
I'm currently feeding my 6 month old 12kg labraddodle cold pressed but would like to try and mix with raw. He gets fed twice daily. What ratio would I need to give him and how much per feed?Alana K
Andrea Nixon
•2 years ago
Hi there, i work at a natural pet shop and give advice on canine nutrition. We sell cold pressed and raw so i'm used to working out ratios for dogs. For ease, i normally say 50/50 split between CP and Raw but you can do any ratio. It depends slightly on what brand of CP and Raw you use, but using Wilsons cold pressed and Wilsons raw: For a 50/50 split of raw and cold pressed - roughly 60g of cold pressed per feed (for twice daily, therefore 120g per day) roughly 125g of raw per feed (for twice daily, therefore 250g per day) Every dog is different and without seeing your pup in person its hard to be sure but hopefully these amount will give you a good start. Alana xTeam AADF
Andrea Nixon
•2 years ago
Great question Andrea and great reply Alana! You can also find some more tips on our guide to mixing foods here. Hope that helpsAlana K
Team AADF
•2 years ago
No problem, happy to help! I've been on your website nearly everyday for about 3 years, some may say I'm canine nutrition obsessed ;) A big thank you for creating such an amazing and informative website, I always recommend your website in the shop I work at xTeam AADF
Alana K
•2 years ago
That's really nice to hear! If you spot anything that needs improving or clarifying at all, do let me know.