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2.2k
15
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United Kingdom
Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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97.00 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
gemma •16 days ago
I've wanted this for a long time, but when I ordered it from Poppy's Picnic 2 years ago it arrived defrosted, as their polystyrene lined boxes are totally inadequate, and I had to get a refund from Paypal as their customer service is awful. Asda's near me don't stock it, so I was pleased to find somewhere else that does. My order from Stef's Pet Pantry arrived frozen solid, as boxes were lined with wool and contained ice packs, but they're completely out of stock now. I'm pleased too that Poppy's have at last provided percentages of all the ingredients - before ordering from them I requested this information, which they promised to provide, but did not. Only arrived today, so I haven't fed it yet. I know how many calories my 8.5kg dog needs per day, so, in her case, the feeding guide is very underestimated - but this has been the case with every brand I've fed her, as all the expensive foods seem to do this.Maggie Austin •one month ago
What is the point in including ingredients at 0.01%. If you're just trying to look good, you're clearly not that focused on the dog. How about just including ingredients for the dog and not for the marketing?Mark Allen •one month ago
Sadly, they do not deliver to Northern Ireland. They sell through selected ASDA stores, but not in Northern Ireland.mark rouse •one year ago
My dog had started to refuse his dry foods no matter which it was so I decided to go with this mince but cooked as my dog launches kisses to everyone and so safer for me. He loves it and apart from the chicken 1 they are still close to the same weight after cooking. It is quite pricey because delivery is high and it always comes in a box twice the size it needs. But the reality is my dog is happy healthy and the mince is very good quality. I think the lamb sells great while cooking too.Jayne Thompson •2 years ago
I changed to Poppies Picnic from a higher rated brand on this website, as the previous food was causing constipation & some slimey yellow stools. There were times where my dog would refuse to eat a particular batch, he would sniff & not eat. Poppies picnic has sorted these issues out, a bit more veg has helped to soften my Border Collies stools & they look normal again & he will eat every batch. The added bonus is the biodegradable trays & you can send back the polystyrene. With the previous brand, I put so many trays in the recycling, the packaging seemed unnecessary. My cat also enjoys Poppies Picnic cat meatballs, he is old and has only 2 teeth (he is a rescue cat) & he struggled to eat the previous brands meat as it was the same texture as the dog meat. We also find Poppies Picnic easier to identify the cat from the dog meat which was a challenge with the previous brand. Poppies Picnic works out more expensive than the previous brand but overall the benefits are worth it for our furry family members