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1.2k 
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Northampton, UK Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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79 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Judith Duxbury• 8 months ago
Hello, I have been feeding my 2 dogs (Standard Poodle/GSP and Springer/English Setter) this mixed with high quality Eden kibble since 2019 but just recently I have noticed a very minor change in the receipe, it's slightly firmer and doesn't have the same smell as before. One of my dogs hasn't noticed (but he's a rescue and still thinks every meal might be his last!) but the other noticed straight away and is distinctly not impressed with it any more, she used to lick the bowl completely clean but now she leaves some. I have contacted Butcher's who tell me they haven't made any "significant" changes to the receipe but on further questioning they say they sometimes have to make "tweaks" to the receipe although they have not confirmed they have tweaked the formula. Has anybody else noticed this? Many thanks.
Tommo • 11 months ago
Hi, is this food totally hypoallergenic as my lab has constant ear problems and cannot have normal food.
Butchers Petcare
Tommo • 10 months ago
Hi Tommo, we suggest that you please check with your vet to see if this product is suitable for your dog. We don't typically class our food as hypoallergenic. However, all of our grain free recipes have been developed to be wheat & gluten free.
Simply Gentle isn't grain free, but contains mannan-oligosaccharide (MOS), salmon oil and wholegrain rice which has been proven to be gentle on the stomach and promotes the growth of friendly bacteria.
Mary Hunter• 11 months ago
I have started my golden retriever on Butchers and she likes it - also the tripe version as there seems to be more meat than some other brands. I usually give her some dry food to go with it = can you recommend something as I don't know if you do dry food.
Butchers Petcare
Mary Hunter• 11 months ago
Hi Mary, we're so glad to hear your dog is loving our recipes! We only make wet dog food.