Updated 11 Oct 2022
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Butcher's Simply Gentle Can Review

Type of food

Complete wet paté

Dog types

Pet dogs

Targeted conditions

Sensitive digestion, sensitive skin

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

390g cans


390g cans = £0.85


Butcher's do not provide a strict RRP so the price provided here is an average of the prices set by retailers.

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day




Mixing bowl:

British and Irish Farmed Meat (Chicken 38.5%, Beef 13.5%), Broth 39.5% (Including Water and Dried Seaweed), Cooked Wholegrain Rice 6%, Salmon Oil 0.3%, Minerals, Chicory Root (Prebiotic FOS 0.06%), Yeast (Prebiotic MOS 0.05%), Parsley, Rosehip, Mint.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a 1, 250 I.u. Vitamin D3 125 I.u. Vitamin E 13 mg, Manganese (3b503) 2.5 mg, Zinc (3b605) 20 mg, Copper (3b405) 0.5 mg, Iodine (3b202) 0.5 mg.

Technological additives

Dired Rhodophyta Seaweed (Source of Agar), Locust Bean Gum, Guar Gum.

Typical Analysis

Protein 8.0%, Fat 5.0%, Fibre 0.2%, Ash 2.5%, Moisture 82.0%.


81.7 kcal/100g

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


390g cans RRP


Grams per day


Cost per day


Approved supplier:


Butcher's store finder:

Store finder


Company customer reviews
Manufacturer's product description

" Our Simply Gentle recipes are Vet Recommended and carefully created by our Nutritionist with exactly the right amount of naturally active ingredients to support a sensitive stomach and help promote healthy gut bacteria.

These 100% complete & balanced, wholegrain recipes are hypoallergenic. They contain Chicory Root, a natural source of prebiotic to aid a healthy digestion, Prebiotic MOS (mannan-oligosaccharide) from yeasts which maintain a healthy digestive system & FOS fructo-oligosaccharide) helps to stimulate the growth of friendly bacteria in the intestine, both essential to aid the growth of a healthy gut bacteria, helping to avoiding upset stomachs. "

Company info
Company name: Butcher's Pet Care 5757 Butcher's foods listed33 Butcher's treats listed
HQ: Northampton, UK
Product country of origin: United Kingdom

Butcher's Review

Take a look at our latest Butcher's review.

@allaboutdogfood A quick review of Butchers wet dog food. Let me know if you rate this food or not. #allaboutdogfood #dogfood #dogfoodreview #dogfoodlabel ? original sound - AllAboutDogFood

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Judith Duxbury 8 months ago

Hello, I have been feeding my 2 dogs (Standard Poodle/GSP and Springer/English Setter) this mixed with high quality Eden kibble since 2019 but just recently I have noticed a very minor change in the receipe, it's slightly firmer and doesn't have the same smell as before. One of my dogs hasn't noticed (but he's a rescue and still thinks every meal might be his last!) but the other noticed straight away and is distinctly not impressed with it any more, she used to lick the bowl completely clean but now she leaves some. I have contacted Butcher's who tell me they haven't made any "significant" changes to the receipe but on further questioning they say they sometimes have to make "tweaks" to the receipe although they have not confirmed they have tweaked the formula. Has anybody else noticed this? Many thanks.

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Tommo 11 months ago

Hi, is this food totally hypoallergenic as my lab has constant ear problems and cannot have normal food.

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Butchers Petcare Tommo 10 months ago

Hi Tommo, we suggest that you please check with your vet to see if this product is suitable for your dog. We don't typically class our food as hypoallergenic. However, all of our grain free recipes have been developed to be wheat & gluten free.

Simply Gentle isn't grain free, but contains mannan-oligosaccharide (MOS), salmon oil and wholegrain rice which has been proven to be gentle on the stomach and promotes the growth of friendly bacteria.

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Mary Hunter one year ago

I have started my golden retriever on Butchers and she likes it - also the tripe version as there seems to be more meat than some other brands. I usually give her some dry food to go with it = can you recommend something as I don't know if you do dry food.

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Butchers Petcare Mary Hunter one year ago

Hi Mary, we're so glad to hear your dog is loving our recipes! We only make wet dog food.

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