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Suitable for all breeds of dogs
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In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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93.00 out of 100 - Excellent
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin:United Kingdom
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Collielady •3 months ago
Has anyone experienced this food passing through their dog undigested?Yorkiemum •4 months ago
Unfortunately they have changed the flaxseed oil to coconut oil in the stay supple fish supper.They’re saying it’s better absorbed than the flaxseed oil but I’m not happy about the change as coconut oil is a saturated fat and not great for heart health.While okay occasionally I would not want my dog eating this frequently.I used to mix the fish recipe with the lamb to lower the fat content and include more proteins in her diet rather than mainly turkey which is generally lower in fat.My dog gets very itchy with chicken & beef & venison so I avoid.I mix the pork ragu with keep me trim turkey again to lower the fat and include more proteinsMy dogs breed is prone to pancreatitis,so I try and keep the fat content lower.Rotating the meals with turkey fricassee.Ciara Different Dog Yorkiemum •one month ago
Hi there, thanks so much for your comment. We're grateful for your feedback on the recent ingredient change and we understand that the recipe may no longer be suitable for some dogs due to the fat content. Our team are always on hand to help you design the perfect menu for your four-legged friend, and would be happy to put you in touch with our nutritionist should you like to receive some expert guidance. Please send us an email at feedme@differentdog.com if you'd like to chat.JJ1234 •9 months ago
Does anybody feed this to their dog as a topper with kibble?J Russell JJ1234 •8 months ago
Yes I do 50/50. He loves it!Sarah Different Dog JJ1234 •7 months ago
Hi, absolutely! Some of our customers choose to feed our recipes as a topper alongside other food, which is an excellent way of accessing the nutrients from our fresh ingredients. When you fill your details in on our website, you can select whether you want to feed it as a complete meal or as a topper which will automatically calculate the correct amount and cost for your dog. If you'd like any more information about feeding as a topper, please do not hesitate to contact us at feedme@differentdog.com.