Updated 16 Dec 2021
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Applaws Adult Small & Medium

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

2kg, 7.5kg & 15kg bags


15kg bags = £77.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken 66% (Chicken Meal, Chicken Gravy, Chicken Oil), Chicken Mince 8%, Peas 8% (from Dried Peas), Potato Starch 6%, Poultry Oil 2.5% (Source of Omega 6), Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Vitamins, Salmon Oil, Tomato (from Dried Potato), Carrot (from Dried Carrot), Chicory Extract (FOS), Alfalfa Meal, Seaweed/Kelp, Yeast Extract (Purified Beta Glucan 0.1%), Glucosamine, Methylsulfonylmethane, Chondroitin, Carrot, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus Faecium Cernelle 68.

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a (Retinyl Acetate) 19, 000 IU, Vitamin D3 (Cholecalciferol) 2, 000 IU, Vitamin E (Alpha-Tocopherol Acetate) 640 mg; Trace Elements: Sodium Selenite 0.33 mg, Calcium Iodate Anhydrous 3.26 mg, Ferrous Sulphate Monohydrate 233 mg, Cupric Sulphate Pentahydrate 40 mg, Manganous Sulphate Monohydrate 94 mg, Zinc Sulphate Monohydrate 444 mg.

Typical Analysis

Protein 37.0%, Fat 20.0%, Fibre 4.5%, Ash 8.5%, Moisture 8.0%, Calcium 1.60%, Phosphorus 1.33%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: MPM Products
HQ: Cheshire, UK
Brands: Applaws1111 Applaws foods listed
Encore2020 Encore foods listed
Manufacturer's product description

" Many dry dog foods use grains as their primary source of protein. Diets that contain high levels of grain can be hard for dogs to digest and convert into energy. This could stress the liver and kidneys and can lead to the development of sensitivities and allergies….. That's why Applaws is grain and cereal free! "

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21 Comments AADF Privacy Policy Sign in to comment
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Vannessa 4 years ago

I switched my 4 beagles onto Applaws 3 years ago and they still love it. We mix it with tinned mackerel two mornings a week just for variety but they love it with or without extras. Firm poo and no (excessive) wind.

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Stuart78 7 years ago

I requested a sample pack direct from Applaws and they kindly sent through a few days' worth of the dry kibble for my Welsh Collie. Having been on a raw diet for years, she wouldn't touch a whole range of other foods and so i wasn't hopeful. However, she polished off the food with a little olive oil with such speed and enthusiasm that I was genuinely gobsmacked. I've bought a 2kg bag to see if she maintains her enthusiasm and initial indications are that she loves it - her bowl is empty in a matter of minutes where other foods would sit for hours. Great quality food and the dog loves it, so it's a win win.

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Steff Melluish Stuart78 7 years ago

Can I ask why you moved away from a raw diet after so long?

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Stuart78 Steff Melluish 7 years ago

Hi there, we just adopted the dog aged 5. She was fed on a raw diet by the breeder. We have young children in the house so the combination of a two year old dipping her fingers into the dog bowl and raw food wasn't a good one :)

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Steff Melluish Stuart78 7 years ago

Ahh, fair enough!

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SJM 8 years ago

I have been happily feeding Applaws for several years since switching from Royal Canin, but recently my supplier found it difficult to obtain the large (12kg) bag and eventually found that it was because they are switching to 7kg bags. Out of interest (and cynicism!) I asked him if it was possible that they were doing it to hide a price increase? He looked up the prices of the old 12kg bag and the new 7kg bag and worked out the per kilo prices and lo and behold there was a substantial increase in cost.My friendly supplier had been recommending Simpsons 80/20 as an alternative British made food, which is rated higher on here anyway, so I have said goodbye to Applaws and switched to Simpsons. p.s. the dogs love it and so does the cat, who keeps eating it when they're not looking :)

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KTJH 8 years ago

This website says I should feed my puppy 93g a day, however I phoned Applaws and they are saying I should be feeding her 130g per day!

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All About Dog Food KTJH 8 years ago

Hi KTJH and thanks for posting. This is an adult food so the suggested amounts are those for adults which would naturally be less than required by a puppy. Hope that helps

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KTJH All About Dog Food 8 years ago

Ok thanks. It's says I should feed my adult welsh terrier 130 odd grammes, but with the burns it says 100, I thought a higher meat contents and better food would require less daily amount ??

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All About Dog Food KTJH 8 years ago

Usually that is the case but different companies calculate their recommended feeding amounts in different ways. Burns, for example, believe that dogs are healthiest when quite slim and create their feeding guide accordingly. Either way, all feeding recommendations are very approximate and should only really be used as a starting point before adjusting the amounts for the individual dog.

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Maureen Knight 8 years ago

The downside of this product is the kibble is not a consistant size which results in half the bag is too large for a Toy breed. I was informed by one of two other manufactures that it's because the cutters clog with the mixture. No one seems to have changed their machinery yet!

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Catspelle 8 years ago

Thanks for the reply. I will try this hope it helps with the wind!

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Catspelle 8 years ago

Having trouble with this food 2 months now soft poo and dreadful wind! Anyone else had this? Guess it is the high protein content just not suiting them.

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Robert Clegg 9 years ago

Tried Applaws and love the fact it was such good quality. However our Cavachon was too fussy to eat on his own. Same can be said for any biscuit though. I bought Encore which now I have worked out is from the same company and although slightly different ingredients is basically a supermarket branding of Applaws and he seems to prefer it.

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Kerry Ogden 9 years ago

Not received well by my Lhasa Apso's the food was very dark and smelt burnt and was refused to the point where I tried a biscuit myself, it tastes like ash! Having the same issue with the cat food as well. Not sure if this was an isolated incident with a bad batch but won't be buying another pack.

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Rodney Noon 9 years ago

I have just taken on a rehomed working cocker/cavalier cross. He was only 14 months when we got him and a bit thin. We put him on Applaws and with this and gently increasing levels of exercise he has put on muscle round his shoulders and back legs rather than just getting a bit fatter. Now I just need to find out how to tire him! Seems to be doing well for our 14 year old (and much less active) dachund as well.

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Gillie Rhodes 9 years ago

Changed my Lurcher over to this food a couple of months ago..she is doing really well and it lasts much better than the previous food as we need to give her less...also she has never been as enthusiastic about dinner tomes as she is since swapping!
We use it in conjunction with Nature Diet wet food as she does not like the dry all the time on it's own..another dog food that is really top notch!

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Silken Windhounds 9 years ago

great food, dogs look superb, fantastic shiny coats and loads of energy without being fizzy. Tiny, firm poos too.

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JayDee 9 years ago

My schnauzer became extremely weak in his hind legs and had a yeast infection and enlarged liver. I really thought we were going to lose him as the vets tests were inconclusive. I started researching his symptoms and was horrified to read that his poor health could be as a result of the food he was eating which was high in cereals. I have now weaned him onto applaws and the results are quite frankly amazing.

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elen davies 9 years ago

Have just put my 3 border collies on this as they were so fussy, they love it their happy so I'm happy!!

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Crazy Tree 10 years ago

I can't rate this food highly enough, it is superb! My dogs love it and look and feel fantastic!

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