Updated 19 Aug 2016
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Applaws Adult Small & Medium

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to old age

Pack sizes

700g, 2kg & 15kg bags

RRP

15kg bags = £69.99

Nutritional rating

87%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£
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Nutrition

Ingredients List

Dry Chicken 66%, Chicken Mince 8%, Peas 8% (from Dried Peas), Potato Starch 6%, Poultry Oil 2.5%, Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Vitamins, Salmon Oil, Tomato (from Dried Tomato), Carrot (from Dried Carrot), Chicory Extract (FOS), Alfalfa Meal, Seaweed/Kelp, Yeast Extract, Glucosamine, Methylsulfonylmethane, Chondroitin, Carrot, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus Faecium.

Typical Analysis

Protein 37% Crude Oils and Fats 20%, Crude Fibre 4.5%, Crude Ash 8.5%, Calcium 1.6%, Phosphorous 1.33%, Carbohydrates <23.5%.

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

15kg bags RRP

£69.99

Grams per day

0g

Cost per day

£

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Company

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Company info
Made by: MPM Products 1111 Applaws foods listed
Company HQ: Cheshire, UK
Manufacturer's product description

Oops, we haven't added this information just yet

Nutritional rating

87%

Review

high meat content

High meat content

hypoallergenic

Hypoallergenic

natural

Natural

clear ingredients list

Clearly labelled

Surprisingly, Applaws have only been making dog foods for 4 years but they have wasted no time in establishing their brand as one of the top British natural dog foods.

The Applaws dry food range boasts a huge 75% meat (~71% dry content) with 25% vegetables and no grains. For owners looking for a high meat diet, it doesn't get much higher than this. Of course, so much meat inevitably pushes up the protein and fat levels which might put some customers off, but it is worth noting that the protein is from highly digestible meat sources and should therefore be less likely to cause the upsets sometimes associated with high levels of vegetable proteins.

Applaws is completely cereal and gluten free as well as hypoallergenic making it a good choice for allergy prone dogs.

The vegetable portion of the food is made up a long and impressive list of highly nutritious veggies, fruits and herbs as well as some good quality natural supplements including joint supplements and both pre and pro-biotics. Disappointingly though, the second most abundant vegetable (and the third ingredient overall after chicken and peas) is potato starch which doesn't provide much in the way of nutrition. The only other criticism is the use of cellulose to top up the fibre levels. Since meat doesn't contain any fibre, most high meat diets have to top up their fibre levels somehow, but we believe that it is best done with named, whole vegetables and fruits.

A bag of Applaws is not cheap but with relatively low recommended feeding amounts (especially for larger breeds), the price per day works out fairly well.

Conclusion: Apart from a couple of below-par ingredients, Applaws scores excellently. A very good, grain free, British food.

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