Updated 16 Dec 2021
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Applaws Puppy Small & Medium

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 15kg bags

RRP

15kg bags = £77.99

Nutritional rating

83%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£
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Nutrition

Composition

Mixing bowl:

Chicken 67% (Chicken Meal, Chicken Gravy, Chicken Fat), Chicken Mince 8%, Potato Starch 8%, Peas 8% (from Dried Peas), Poultry Oil 3%, Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Salmon Oil, Vitamins, Tomato (from Dried Tomato), Carrot (from Dried Carrot), Chicory Extract (FOS), Alfalfa Meal, Seaweed/Kelp, Yeast Extract (Purified Beta Glucan min 0.1%), Glucosamine, Methylsulfonylmethane, Chondroitin, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus Faecium Cernelle 68.

Italicised text = Information not usually on label but provided by manufacturer to help with our ratings.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamin A (Retinyl Acetate) 19, 000 IU, Vitamin D3 (Cholecalciferol) 2, 000 IU, Vitamin E (Alpha-Tocopherol Acetate) 640 mg; Trace Elements: Sodium Selenite 0.33 mg, Calcium Iodate Anhydrous 3.26 mg, Ferrous Sulphate Monohydrate 233 mg, Cupric Sulphate Pentahydrate 40 mg, Manganous Sulphate Monohydrate 94 mg, Zinc Sulphate Monohydrate 444 mg.

Typical Analysis

Protein 39.0%, Fat 22.0%, Fibre 4.0%, Ash 8.5%, Moisture 8.0%, Calcium 1.60%, Phosphorus 1.31%.

Dry weight nutrients

Above average

Average

Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.

Pricing

15kg bags RRP

£77.99

Grams per day

0g

Cost per day

£

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Company

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Company info
Name: MPM Products
HQ: Cheshire, UK
Brands: Applaws1111 Applaws foods listed
Encore2020 Encore foods listed
Manufacturer's product description

" Many dry dog foods use grains as their primary source of protein. Diets that contain high levels of grain can be hard for dogs to digest and convert into energy. This could stress the liver and kidneys and can lead to the development of sensitivities and allergies….. That’s why Applaws is grain and cereal free! "

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Comments

22 Comments AADF Privacy Policy Sign in to comment
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Susan Monk 6 years ago

We choose this brand of food to feed our Cockapoo since I've fed the cats version ( cats also like the dog version!) to them for over 6 years with good results. He had it from 12 weeks to 12 months and we are now swapping to the adult version. We've had no issues, poo has been nicely formed and small in quantity, he's a health weight and very active, lovely shiny coat, no problems with his ears which seems common in food that contains grain. Economical works out about £23 a month for a 12kg dog.

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Rach Beetham 6 years ago

I started to feed this to my 5 month old french bulldog she loved it but he poo went very funny and smelt really bad. Her wind was also more frequent and again smelt really bad. I thought it might just have been with a change in diet so kept her on it for about 5 weeks. I changed her to a raw diet and within a day her poo went back to normal.

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Graham Ward 7 years ago

Our cocker has been on this food for around two months. She love it. It is obviously doing her good as she is full of energy and is great condition. Unfortunately we have had to take her off it because ever since she has been eating this her poo has been very runny and very smelly. We initially thought it may be the change of food had caused this and once she got used to it it would settle down. However this has not happened, if anything it's got worse. We have now swapped to a different make and within two days her poo has gone back to normal, firmer and less smell.
In conclusion I would say if your dog can " stomach " it it's good quality food. However if it can't beware of the poo!

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Neil Graham Ward 6 years ago

interested to know what you changed to as I was looking to put my cocker on this

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Graham Ward Neil 6 years ago

Put her on Royal Canin Cocker Junior.I know it's not rated as high as some food but she loved it from day one. Now three months on she is in great shape and the bonus of no smelly and a happy dog.

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PJ D 7 years ago

I've had my 10wk old Border Terrier on the Applaws Puppy Small Medium Breed for a couple of weeks now and I have mixed thought about it really. There is no denying the fact that he loves it and its small size is what I would expect for "Puppy" food, unlike some others which in my opinion are verging on a choking hazard. So far so good...
I do however have 2 issues with the Applaws. Firstly, in general when you buy good quality food, there tends to be a radical reduction in there poop..ie. they poop a lot less volume wise. That certainly doesn't seem to be the case with this food. Sounds odd (and off) but I would imagine weight for weight, there is more coming out then going in. Maybe its a thing with dry extruded food..I don't know!!! Unusually for a quality food, his poop is not always on the firm side which is also a bit odd.My other problem is the stench of evil death that now seems to follow my pup where ever he goes. I know others have also commented on this same issue and to say he has a "gas" problem would be the understatement of the century. He is non-stop passing wind 24/7 and it is rank..not to mention the stench emitting from his actual poop. It must look quite amusing for anyone watching while I scoop up his mess...Im sure I must look like I'm picking up a live grenade or something similar. I guess the upside of this is I will never lose him!!!!Off the top of my head, the recommended amount at the moment is somewhere around 100 to 125 grams a day which is pretty good and the main reason I switched him to the Applaws. Over time it works out far better and cheaper to put your money into quality food, rather than to feed them junk which they require twice as much of to get the same nutritional requirements. I want to make it clear that Im certainly not saying the nutritional side of Applaws is not good as my pup is fit as a fiddle...I just wish I hadn't purchased 15kg's of the stuff as we now have months of stench to look forward to...not to mention the additional cost of gas masks :-)

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KTJH 7 years ago

Ok thankyou. I'm a little confused when it comes to the feed amount. If I put in my Welsh terrier and his current weight for burns alert it says he would need less in his daily amount compared to Applaws. For example it says I should feed him 125g of Applaws daily, or 90g on the burns. I have always thought the higher meat contend and more expensive foods required less daily intake ?

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KTJH 7 years ago

When using the weight of your dog to work out how much to feed on this website, do you put the current weight in or the weight they would be when adult ? I have a mongrel I have chosen Meduim mixed breed in the left top drop down box, I have put her age, when I click on a food it then has grammes per day to feed and just above that on the right it says your dogs weight, do I put her current weight in there ??

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All About Dog Food KTJH 7 years ago

Hi there. Always enter your dog's current weight unless your dog is over or underweight, in which case go for the current ideal weight.

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KTJH 7 years ago

I feed this to my 4mth mongrel, her stools are soft and absolutely sink of rotten cabbage!!

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sally astles KTJH 7 years ago

This may not be the food. Bad smelling poo maybe a sign of bacteria in her intestine. It's very common in puppies. Best to take her to the vet for a stool sample. She may need a course of anti biotic.

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KTJH sally astles 7 years ago

I changed her over to Forthglade and her stools are much better and she's doing really well. Applaws is to rich causing soft smelly stools and she went 5 times a day!

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Kerry 8 years ago

I feed this to my 7/8 month old sprocker in the morning and feed her natures menu raw nuggets in the evening. I give her about 100g which is a little over half of the recommended daily amount. It doesn't seem like a lot and at first I was a bit nervous because the food she was on before applaws required about double the amount! However she is maintaining a healthy weight, her poops are solid and she really seems to enjoy it! I also noticed that she is a little calmer on this food combined with the raw - definitely worth paying attention to what's in the food and this is one of the best!

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Bianca Arlette 8 years ago

The Berriewoods wholesaler does a lovely price on most Applaws rangers with a small discount if you buy 2 12.5kg bags.

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Slowlycatchymonkey 8 years ago

Well loved by all 5 of my Bichons. I give them as a Sunday dinner treat, well we all deserve a little something extra on a Sunday!

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mark 8 years ago

I felt an update was necessary. As much as the Applaws puppy food is of excellent quality on paper - and it truly is - my Yorkie puppy simply does not get on well with it. I initially introduced it very slowly (over 7-10 days) but once it became the main food my puppy was far less active, almost dormant some days, and his poo was too soft. Within a day or two of not feeding him Applaws he is jolly, very active and his poo is ideal.So, lesson learnt, excellent quality, no doubt about it, but high Protein and/or fat levels look to be a problem. If anyone wants to try the Applaws Puppy Small & Medium Dry Chicken then I have approximately 1.5KG that I'm willing to give to anyone willing to pay postage costs.

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ss68 8 years ago

Viovets. Best Price I've found

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Mandi 8 years ago

Best dog food ever. Was hard to find a food that my fussy eater was happy with, He's tried so many brands & despite the staff at Pets corner trying to push there own brand on me, thankfully I went against them and bought this, due to the high meat content. My dogs love it and the bowl is empty within seconds of filling up their bowls. Can't recommend Applaws enough. A good priced dog food that is natural and doesn't contain any nasty's.Both my dogs are thriving on it

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Sarah 9 years ago

Luis...You can get it on the website...and as an employee of Pets at Home I can say that we DO NOT prefer to stock rubbish but we have to cater for ALL budgets. I personally wouldn't touch the Bakers and other suchlike rubbish foods with a pole but we have to stock them !

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mark Sarah 8 years ago

You (Pets at Home) stock low quality foods to compete for profits, you don't have to stock them. An animals interests don't even register when decisions are made on what to fill the shelves with. Take a look at your 'puppy complete pate made with chicken & rice' and tell me that it isn't actually worse than the Bakers range in terms of quality ingredients.I fully understand that all budgets need to be catered for, but that doesn't mean Pets at Home need to be the one doing the catering. In stooping so low with it's pet food quality, Pets at Home clearly exhibit that it only cares about profit. People will always welcome cheaper, but being cheap is not so welcome.I wouldn't feed my dog with the large majority of what Pets at Home sell in it's stores. Individual staff (such as yourself) obviously care what is sold on the shelves, but those that have the say in such matters care only about money. So yes, there is shame there. If Pets at Home actually cared more about pets than it does about profits, it would make the decision to only sell good quality foods. Simple.Anyway, the Applaws dry puppy food is of excellent quality. ;)

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FREEDOMBELL 9 years ago

PETS AT HOME store in Durham no longer store Applaws. Shame on Pets at
Home, one of the very best independent manufacturers let down. No doubt
Pets at Home prefer to store vast quantities of rubbish made by large
and multinational companies!...

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