Updated 16 Dec 2021
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Comments 4
Update

Applaws Puppy Small & Medium Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
NOT suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 15kg bags

RRP

15kg bags = £77.99

AADF rating

70%

At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

£

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Nutro Wild Frontier Dry Puppy

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Nutrition

Composition

Mixing bowl:

Chicken 67% (Chicken Meal, Chicken Gravy, Chicken Fat), Chicken Mince 8%, Potato Starch 8%, Peas 8% (from Dried Peas), Poultry Oil 3%, Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Salmon Oil, Vitamins, Tomato (from Dried Tomato), Carrot (from Dried Carrot), Chicory Extract (FOS), Alfalfa Meal, Seaweed/Kelp, Yeast Extract (Purified Beta Glucan min 0.1%), Glucosamine, Methylsulfonylmethane, Chondroitin, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus Faecium Cernelle 68.

As fed (BETA):

Nutritional additives (per kg)

Vitamin a (Retinyl Acetate) 19, 000 Iu, Vitamin D3 (Cholecalciferol) 2, 000 Iu, Vitamin E (Alpha-Tocopherol Acetate) 640 mg; Trace Elements: Sodium Selenite 0.33 mg, Calcium Iodate Anhydrous 3.26 mg, Ferrous Sulphate Monohydrate 233 mg, Cupric Sulphate Pentahydrate 40 mg, Manganous Sulphate Monohydrate 94 mg, Zinc Sulphate Monohydrate 444 mg.

Typical Analysis

Energy

0.0 kcal/100g

Dry weight nutrients

Above average

Average

Below average

Pricing

15kg bags RRP

£77.99

Grams per day

g

Cost per day

£

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Company

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Company info
Name: MPM Products
HQ: United Kingdom
Brands: Applaws 1111 Applaws foods listed
Encore 2020 Encore foods listed
Manufacturer's product description

Comments

4 Comments AADF Privacy Policy Sign in to comment
mark 11 years ago
I felt an update was necessary. As much as the Applaws puppy food is of excellent quality on paper - and it truly is - my Yorkie puppy simply does not get on well with it. I initially introduced it very slowly (over 7-10 days) but once it became the main food my puppy was far less active, almost dormant some days, and his poo was too soft. Within a day or two of not feeding him Applaws he is jolly, very active and his poo is ideal.So, lesson learnt, excellent quality, no doubt about it, but high Protein and/or fat levels look to be a problem. If anyone wants to try the Applaws Puppy Small & Medium Dry Chicken then I have approximately 1.5KG that I'm willing to give to anyone willing to pay postage costs.
Sarah 11 years ago
Luis...You can get it on the website...and as an employee of Pets at Home I can say that we DO NOT prefer to stock rubbish but we have to cater for ALL budgets. I personally wouldn't touch the Bakers and other suchlike rubbish foods with a pole but we have to stock them !
mark Sarah 11 years ago
You (Pets at Home) stock low quality foods to compete for profits, you don't have to stock them. An animals interests don't even register when decisions are made on what to fill the shelves with. Take a look at your 'puppy complete pate made with chicken & rice' and tell me that it isn't actually worse than the Bakers range in terms of quality ingredients.I fully understand that all budgets need to be catered for, but that doesn't mean Pets at Home need to be the one doing the catering. In stooping so low with it's pet food quality, Pets at Home clearly exhibit that it only cares about profit. People will always welcome cheaper, but being cheap is not so welcome.I wouldn't feed my dog with the large majority of what Pets at Home sell in it's stores. Individual staff (such as yourself) obviously care what is sold on the shelves, but those that have the say in such matters care only about money. So yes, there is shame there. If Pets at Home actually cared more about pets than it does about profits, it would make the decision to only sell good quality foods. Simple.Anyway, the Applaws dry puppy food is of excellent quality. ;)

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