Updated 16 Dec 2021
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Applaws Puppy Large Breed Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 15kg bags


15kg bags = £77.99

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Chicken 67% (Chicken Meal, Chicken Gravy, Chicken Fat), Chicken Mince 8%, Potato Starch 7%, Peas 6% (from Dried Peas), Poultry Oil 3%, Beet Pulp, Poultry Gravy, Whole Egg (from Dried Egg), Cellulose Plant Fibre, Minerals, Salmon Oil, Vitamins, Tomato (from Dried Tomato), Carrot (from Dried Carrot), Chicory Extract (FOS), Alfalfa Meal, Seaweed/Kelp, Yeast Extract, Glucosamine, Methylsulfonylmethane, Chondroitin, Peppermint, Paprika Meal, Turmeric, Thyme Extract, Citrus Extract, Taurine 1000 mg/kg, Yucca Extract, Cranberry, Fennel Extract, Carob Extract, Ginger, Rosehip Extract, Dandelion Extract, Rosemary Oil Extract, Oregano, Probiotic: Contains E1705 Enterococcus Faecium.

As fed (BETA):

Nutritional additives (per kg)

Vitamins: Vitamin a (Retinyl Acetate) 19, 000 IU, Vitamin D3 (Cholecalciferol) 2, 000 IU, Vitamin E (Alpha-Tocopherol Acetate) 640 mg; Trace Elements: Sodium Selenite 0.33 mg, Calcium Iodate Anhydrous 3.26 mg, Ferrous Sulphate Monohydrate 233 mg, Cupric Sulphate Pentahydrate 40 mg, Manganous Sulphate Monohydrate 94 mg, Zinc Sulphate Monohydrate 444 mg.

Typical Analysis

Protein 38.0%, Fat 20.0%, Fibre 4.5%, Ash 8.0%, Moisture 8.0%, Calcium 1.34%, Phosphorus 1.31%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


15kg bags RRP


Grams per day


Cost per day


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Company info
Name: MPM Products
HQ: Cheshire, UK
Brands: Applaws1111 Applaws foods listed
Encore2020 Encore foods listed
Manufacturer's product description

" Our GRAIN FREE Dry puppy food is ideal during the early stages of your puppy's life, enriched with natural DHA and EPA extracts from salmon oil providing essential nutrients for the vital functioning of the brain and nervous system. "


6 Comments AADF Privacy Policy Sign in to comment
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mark rouse one year ago

1st bag was ok but since then something must have changed because it smells odd and he won't touch it. Disappointing the bag can't be sealed so can't be kept fresh. Going to try cookable raw for better choice of flavours and qualities

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Janet Thornhill 8 years ago

Hi, I have an 11 week old pup recently brought home. At present he is on Purina beta but I am unhappy with the dereal content. How do I change him onto this without causing major stomach issues?

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alison 10 years ago

If you join the breeder club you can have large sack for £38.50 with free next day delivery

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alison 10 years ago

Have changed my bull terrier pups to this. They have both lost weight and even though introduced over several days has left them with awful wind and loose tummies.

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liz 10 years ago

Hi Applaws has posted a reply to this review on their Facebook page at https://www.facebook.com/ap... --In any dry food you have to have some starch in the kibble otherwise it will simply not hold together. There are only three starch options available if you are not going to use cereal. These are potato, sweet potato or tapioca. We do not use tapioca for a variety of reasons. One that it is not produced in Britain and we prefer to use British ingredients, tapioca used in the pet food industry all comes from the far east. The tapioca used is called Cassava (Enculenta Crantz). It is processed by being treated with the chemical ‘Sulphur Dioxide’ and is not allowed to be used in human food but is allowed in pet food. Sweet potato used in UK pet food production comes from China and we again prefer not to use it as again as it is not a local ingredient. We do use potato which is 100% British. We are only using the potato starch which is easily digested and is classified a low allergen ingredient.Yes, we do use cellulose for a very good reason. Having spent more than 25 years in the field of dog nutrition I have spent considerable time with colleagues studying the eating habits of wild dogs in the Africa and Australia as well as wolf’s in the wild. We found that dogs thrive better on a meat based diet but we also found that dogs will eat some grass/ plant matter on a regular basis. There are several reasons why dog eat grass. On the most interesting reasons is that the cellulose plant matter attaches itself to hairs a dog digest when preening and cellulose helps the dog get rid of digested hair through its faecal matter naturally and helps prevent the slow build of hair in the gut. We only add 1% of cellulose plant fibre which is enough to help control fur balls.

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FREEDOMBELL 11 years ago

PETS AT HOME store in Durham no longer store Applaws. Shame on Pets at
Home, one of the very best independent manufacturers let down. No doubt
Pets at Home prefer to store vast quantities of rubbish made by large
and multinational companies!

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