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Simpsons Premium Puppy 80/20 Review

Type of food

Complete dry extruded

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 12kg bags


12kg bags = £78.35

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat ingredients (on a dry matter basis)
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day


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Mixing bowl:

Deboned Salmon 21%, Dried Herring 21%, Deboned White Fish 9%, Sweet Potato, Deboned Chicken 8%, Salmon Oil 7%, Potato, Dried Salmon 6%, Dried Chicken 3%, Pea Fibre, Dried White Fish 3%, Chicken Gravy 2%, Vitamins and Minerals, Lucerne, Yucca Extract, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Fructooligosaccharides (FOS), Aniseed, Fenugreek, Thyme, Marjoram, Oregano, Parsley, Sage, Glucosamine, MSM, Chondroitin.

As fed (BETA):

Typical Analysis

Protein 38.0%, Fat 16.0%, Fibre 3.0%, Ash 10.0%, Moisture 8.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Name: Simpsons Premium 2020 Simpsons foods listed
HQ: Wigan, UK
Manufacturer's product description

" A range of complete dry foods containing 80% animal ingredients, 20 % fruit, vegetables and botanicals, and 0% grain.

Simpsons products have been formulated using only the best quality ingredients and are Hypoallergenic, free from wheat gluten, dairy and soya products.

Many foods on the market are made from inferior quality ingredients and packed with artificial colourings, flavourings and preservatives. While these are usually enjoyable for your dog - and lets face it whose child wouldn't want to eat sweets for every meal - these can be detrimental to their health and behaviour.

Many health problems can be attributed to a poor quality diet such as skin allergies and dietary intolerance

Feeding a premium quality diet such as Simpsons may help to reduce these risks.

At Simpsons we pride ourselves on our foods being free from artificial colourings, flavourings and preservatives. This may leave you with a much calmer dog who will be much more responsive to training and much happier in body and mind. "


8 Comments AADF Privacy Policy Sign in to comment
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Bumfluff 9 years ago

i have a 13 week old staff x mastiff and i just fill up his bowl whenever its empty between 8am-10pm and he is incredibly healthy, rarely has the runs, has a shiny coat and the vet is very impressed, hes walked once a day for roughly 20 minutes with 2 rest days every week, and he is looking great, so personally i wouldnt worry, dogs arent stupid they can easily regulate their own eating... id rather he had too much than not enough, im not looking for approval, because my boy is living evidence that it works

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Kerry Bumfluff 9 years ago

Lol when my spaniel was about 4 months old she ploughed her way through 1kg of a 2kg bag of cat biscuits which she found lying around in a slightly open cupboard. She only stopped because she literally couldn't fit any more food in; her little belly was like a bowling ball! Her stools were somewhat interesting for a couple of days. It's great that your dog self regulates, my Granddad's Collie always did too but Coco didn't get the memo about self regulation and I know other dogs that would gorge themselves stupid given the opportunity!
Just as an addendum she is very well fed but remains lean (perfect body condition IMO). Any time I've upped her food slightly she just poops more so I guess her body gets the regulation thing...

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gazbev 9 years ago


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KTJH 9 years ago

I'm having the same problem with my 4mth old pup only she is on Applaws. She on the thin side. What wet meat to you use ?

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gazbev 9 years ago

Maybe I didn't make things clear
His stools are solid,which suggests to me the amount is about right,if I give him much more he gets the runs,if I was to feed him the recommended daily amout in two feeds as you suggest he would get the runs,I am feeding as per the feeding guidelines but can clearly see his ribs.
The pup is 11 weeks old and to suggest feeding him twice a day is at best reckless and worst hazardous to my pups health,his stomach is still small so he needs feeding four times a day,this is not an unusual way of feeding a pup of this age and a method that is widely used. I have fed this way with all my pups and is in line with my vets recommendations,this isn't the first time I have used a quality food but the first for Simpsons.
I'm not bulking my pup, far from it, I like to see a lean dog but he is on the thin side of normal and I just don't want him to lose any more weight whilst he is in a rapid growth phase and my vet agrees.He is wormed and otherwise healthy,not over exercised but an active normal pup.
I have changed two of his meals to a quality wet food and he is shaping up.

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gazbev 9 years ago

I am having real trouble keeping weight on my spaniel puppy with this food,I'm giving as much as I can any more and he has the runs.i don't doubt the quality of this food but have had to change two of his four meals a day to a different food to put some weight in him.
It is interesting someone has asked the calorie content of this food.

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Julius gazbev 9 years ago

It sounds to me like your overfeeding and overtaxing his digestive
system which would resul in the runs, I certainly wouldn't be feeding
him/her four times a day for starters as your not giving enough time for
each meal to be used or absorbed, two meals is plenty which will allow
the metabolism to slow down a bit and giving the food a chance to do its
thing not to mention I wouldn't be too rushed in trying to bulk up your
puppy with a fast metabolic rate consistent with his/her age which is
perfectly normal as too much weight too soon can result in an array of
other health problems as this stage in their development. In short I doubt its the food itself and more to do with your approach to using it, just remember with foods of this caliber that less is more.

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X.Arrowsmith 9 years ago

Where can I find information of calories for this product?

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