Updated 12 Apr 2014
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Simpsons Premium Puppy 80/20

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From weaning to 12 months

Pack sizes

2kg & 12kg bags


12kg bags = £56.95

Nutritional rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
High meat content: Contains at least 30% meat (on a dry matter basis)
Hypoallergenic: Free from all ingredients that are regularly linked by veterinarians to food allergies and/or intolerance in dogs like wheat, maize, dairy products, soya products and artificial additives
Clearly labelled: Each ingredient is clearly and individually stated and there is at least a reasonable indication of the percentages of the main ingredients
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

Deboned Salmon 21%, Dried Herring 21%, Deboned White Fish 9%, Sweet Potato, Deboned Chicken 8%, Salmon Oil 7%, Potato, Dried Salmon 6%, Dried Chicken 3%, Pea Fibre, Dried White Fish 3%, Chicken Gravy 2%, Vitamins and Minerals, Lucerne, Yucca Extract, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Fructooligosaccharides (FOS), Aniseed, Fenugreek, Thyme, Marjoram, Oregano, Parsley, Sage, Glucosamine, MSM, Chondroitin, Naturally Preserved with Mixed Tocopherols.

Typical Analysis

Protein 38%, Oil 16%, Fibre 3%, Ash 10%, Calcium 1.6%, Phosphorous 1.2%, Omega 6: 2.09%, Omega 3: 3.27%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Simpsons Premium 2020 Simpsons foods listed
Company HQ: Wigan, UK
Manufacturer's product description

" A range of complete dry foods containing 80% animal ingredients, 20 % fruit, vegetables and botanicals, and 0% grain.

Simpsons products have been formulated using only the best quality ingredients and are Hypoallergenic, free from wheat gluten, dairy and soya products.

Many foods on the market are made from inferior quality ingredients and packed with artificial colourings, flavourings and preservatives. While these are usually enjoyable for your dog - and lets face it whose child wouldn't want to eat sweets for every meal - these can be detrimental to their health and behaviour.

Many health problems can be attributed to a poor quality diet such as skin allergies and dietary intolerance

Feeding a premium quality diet such as Simpsons may help to reduce these risks.

At Simpsons we pride ourselves on our foods being free from artificial colourings, flavourings and preservatives. This may leave you with a much calmer dog who will be much more responsive to training and much happier in body and mind. "

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