Updated 15 Mar 2022
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Step Up Dry Food Adult

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

Suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
Suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
Suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
Suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 12 months to 7 years

Pack sizes

2kg & 14kg bags


14kg bags = £25.99

Exclusive to

Pets at Home

AADF rating


At a glance

Natural: Free from added artificial preservatives, antioxidants, colourings, flavourings or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecified
Hypoallergenic: Free from wheat, maize, dairy products, soya products and artificial additives
Not clearly labelled:

It is difficult to tell exactly what is in this food due to a lack of labelling clarity.

Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Mixing bowl:

Chicken Meal (20.5%), Barley (19%), Naked Oats (14%), Brown Rice (14%), Poultry Fat, Peas (5%), Turkey Meal (4%), Apple (4%), Sweet Potato (4%), Beet Pulp, Chicken Gravy, Whole Linseed, Rosemary (0.4%), Mint (0.4%), Fish Oil, Minerals, Chicory.

As fed (BETA):

Why is this different from the ingredients list?

Nutritional additives (per kg)

Vitamins: Vitamin A (Retinyl Acetate) 25, 000iu, Vitamin D3 (Cholecalciferol) 2, 500iu, Vitamin E (Dl Tocopherol Acetate) 120mg, Copper (Copper Sulphate Pentahydrate) 32mg, Iodine (Calcium Iodate Anhydrous) 2.4mg, Selenium (Sodium Selenite) 0.33mg, Iron (Ferrous Sulphate Monohydrate) 133mg, Manganese (Manganous Oxide) 16mg, Zinc (Zinc Sulphate Monohydrate) 333mg, Biotin 200mcg.

Typical Analysis

Protein 22.0%, Fat 11.5%, Fibre 3.3%, Ash 8.0%, Moisture 10.0%.

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


14kg bags RRP


Grams per day


Cost per day


Approved supplier:

Step Up To Naturals store finder:

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Company info
Name: Pets at Home
HQ: Cheshire, UK
Brands: Ava3030 Ava foods listed
Evolution Naturally
Fishmonger's Finest1111 Fishmonger's Finest foods listed
Pets at Home33 Pets at Home treats listed
Step Up To Naturals1111 Step Up To Naturals foods listed
Wainwright's5757 Wainwright's foods listed66 Wainwright's treats listed
Manufacturer's product description

" Step Up to Naturals - Delicious healthy, natural goodness that, tail waggingly, doesn't cost the earth.

Crammed with all natural goodness our Set Up to Naturals recipes have been carefully formulated to deliver the perfect balance of clean, honest and extra tasty ingredients we know your dog will love.

Made with all natural ingredients wheat free recipes.

Wholesome nutrition that feeds body, mind and spirit.

With added vitamins, fruit and vegetables, omega 3 and whole grains.

Suitable for Adult Dogs aged 12 + months

Approximate Dimensions (Product): 71 x 38 x 21cm "

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11 Comments AADF Privacy Policy Sign in to comment
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Rebecca Parsons a year ago

We've always fed our Lab on this but this time round, I'm not sure if I'd just not noticed before? but the biscuits have a lot of fibres in and sticking out of them (they are quite spiky too!) Is this normal? I could have sworn they were a lot smoother before :/

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Paula Davies 2 years ago

Wondered if this would be ok for my Pug she's 2?
I put her on plain boiled rice and chicken as she had upset tum...this seemed to do the trick ....

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Jamie Hamilton 2 years ago

I'm using the step up grain free dog kibble, but went in on friday and wasn't in stock, but the girl who was at till found us step up but it said no added grain - now my dog is scratching like mad, is there grain in this or not?

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Libby Howie Jamie Hamilton 2 years ago

I'm unsure so no help, what I did notice that a lot of the packaging stickers have changed from grain free/wheat free to no added grain/wheat stickers πŸ€”

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Taylor Kent Jamie Hamilton a year ago

Oats and barley are both grain which are in this product. I’d say it’s been changed to wheat free. Try a hypoallergenic diet such as from royal canin

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John Maxwell 3 years ago

I now feed my working springers on the beef grain-free and they thrive. I had a difficult time getting any weight on the younger bitch (pictured) but this brand ha been more successful for me than Akela which was twice the price. Great stuff four star minimum I say.

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Jill Smail 3 years ago

I changed from James Welbeloved Grain Free to the Step up to Naturals Grain Free. For me it seems a superior product and my two, year old, Cocker Spaniels have wonderful coat condition now.Surprised at the rating, I thought it would have been higher as this is a really great product that is significantly less expensive than the other branded equivalent products on the market.

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Furr babies 5 years ago

I tried this light adult sensitive a couple of weeks ago as was recommended by an aunt as a change from James wellbeloved dry turkey and rice So far its got a very pleasant smell the star rating here is simular as the wellbeloved and both my GSDS really like it and no upsets .so far so good .It's great price too.It's no big deal its not high meat content as I add forthglade or wellbeloved pouches to add variety too so as a mid range food I think its blooming good value from pets at home.was on offer Β£18 for a 14 kg bag and usually retails at Β£25.99 .there's other flavours but so far im sticking to the chicken turkey rice for our two sheps as its suits them .I certainly reccomend it with gradual switch with the old food to gently get their tums acustomed to it.
I also add sardines and fish a few times a week too so the fact its a mid range kibble isn't an issue as to me isn't drastically different to higher end brands .It's great value enables me to treat the dogs to some meaty extras at a similar price to just one bag of wellbeloved. So now I've got a decent kibble and meaty treats too and I'm still quids in .
Woof woof 🐾🐾🐾🐾

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Emily Bryan Furr babies 5 years ago

Hi, I give my dogs a mix of forthglade with kibble too. How do you weight the amount? I feel like I'm feeding mine way to much. Many thanks

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Furr babies Emily Bryan 5 years ago

Hi there,
It's difficult to say really as each breed /size of dog & age are all factors in how much and often you feed your dogs meals.
And if your dog as an example like mine is a 40 kilo three year old Gsd & are very active and need more calories as my boy is still maturing and needs more to feed him up a bit.
Both my boy and my 11year old female shep eat breakfast and dinner ,so In my case I feed one tray a day split into two meals with a curver green storage cup full of the light kibble for her.but I've done quite a bit of trial n error with my dogs food ie leading brands which suit them and me the best and forthglade and James wellbeloved wet food defo come up tops personally for my two sheps digestion .
Mixed with the step up kibble I get good no 2s and healthy looking furry outfits to match .What breed age is your dog if you don't mind me asking .my girl on the heavier side for her age and I'm very careful not to over do it as she will compete hands paws down with any lab in the appetite department lol she's a rspca rescue so I don't no if that's a part of her huge huge appetite or she's just a foodie like me 😁.
My boys nickname is slim jim lol he's lean and always on the go so he easy has about three trays a day and a couple of pouches too added to his kibble and he still looks slim Jim.
Good luck with your dogs dinner times its taken me a while to juggle my two as one needs much less calories than the other its a balance really .

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Furr babies 5 years ago

Ps the review is actuallylight adult ingredients list wrong picture above should be adult light.
The adult list needs to be added here instead .

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