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Overview
Nutrition
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Adult
Concept For Life Large Breed Adult
Type of food
Dry extruded complete
Dog types
Pet dogs
Breed sizes
✘
NOT suitable for toy breed dogs Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
✘
NOT suitable for small breed dogs Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
✘
NOT suitable for medium breed dogs Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
✔
Suitable for large breed dogs Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
✘
NOT suitable for giant breed dogs Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff
Dog ages
From 15 months to old age
Pack sizes
1.5kg, 6kg & 12kg bags
RRP
12kg bags = £36.99
Exclusive to
Zooplus
Nutritional rating
51%
At a glance
Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsHigh meat content: Contains at least 30% meat ingredients (on a dry matter basis)Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled:
It is difficult to tell exactly what is in this food due to a lack of labelling clarity.
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO
" Concept for Life Large Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your large breed dog's specific requirements, offer essential joint protection and promote all-round health and well-being.
As a rule, large breed dogs need not just a larger quantity of food than small breed dogs, but also specialised food to meet their various nutritional needs. The considerable size and weight of large breed dogs can cause stress to their musculoskeletal system, so their diet needs to be rich in nutrients that help to support joints. High-quality protein is also needed to maintain your dog's ideal weight, as well as to promote healthy digestion. "
This food is suitable for the following breed sizes:
Private label (or white label) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers. Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
Information in italics is not usually avaialble on the ingredients list but has been provided to us by the manufacturer to help with our ratings.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
The price per day of feeding this food based on feeding the manufacturer's recommended daily amount from 12kg bags bought at their rrp to a dog of:
kg
Go!
Note: All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.
51 out of 100 - Average
Our unique nutritional ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how healthy a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
Some wet pet foods need thickeners and gelling agents to bind the ingredients and stabilise the consistency. Many of these additives do not need to be declared by the manufacturer despite some being fairly controversial.
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Munich, Germany 
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