Updated 20 Oct 2017
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Concept For Life Large Breed Adult

Type of food

Dry extruded complete

Dog types

Pet dogs

Breed sizes

NOT suitable for toy breed dogs
Adult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier
NOT suitable for small breed dogs
Adult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell
NOT suitable for medium breed dogs
Adult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla
Suitable for large breed dogs
Adult weight 25-45kg. e.g. Boxer, Labrador, Greyhound
NOT suitable for giant breed dogs
Adult weight 45kg+ e.g. Bernese, Great Dane, Mastiff

Dog ages

From 15 months to old age

Pack sizes

1.5kg, 6kg & 12kg bags


12kg bags = £36.99

Nutritional rating


At a glance

Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredients
Not high in meat: Contains less than 30% meat (on a dry matter basis) or meat percentage is unspecified
Not hypoallergenic: Contains one or more common allergy causing ingredients or has an ingredient list that is too unclear to rule out their presence
Not clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity
Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO

Price per day

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Ingredients List

23% Poultry Protein (Rich in Chicken, Partly Dried and Hydrolysed), 20% Fresh Chicken Meat, Rice, Maize, Poultry Fat, Dried Beet Pulp (Desugared), Maize Protein, Linseed, Lignocellulose, Monocalcium Phosphate, Sodium Chloride, Brewer’s Yeast (Dried), Egg (Dried), 0.3% Salmon Oil, 0.3% Sunflower Oil, 0.1% Chicory Inulin, 0.04% Glucosamine, 0.02% Chondroitin Sulphate, Antioxidants.


395.2 kcal/100g

Typical Analysis

Protein 26.0%, Fat 17.0%, Fibre 2.0%, Ash 6.5%, Calcium 1.15%, Phosphorus 0.95%, Sodium 0.35%, Omega-3 Fats 0.75%, Omega-6 Fats 2.9%.

Nutritional additives (per kg)

Vitamin A (12000 IU), vitamin D [as vitamin D3] (1400 IU), vitamin E [as all-rac-alpha-tocopheryl acetate] (300mg), vitamin C [as ascorbyl monophosphate, calcium sodium salt] (300mg), vitamin B1 [as thiamine mononitrate] (12mg), vitamin B2 [as riboflavin] (12mg), vitamin B6 [as pyridoxine hydrochloride] (8mg), vitamin B12 [as cyanocobalamin] (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin [as D(+)-biotin] (300mcg), choline chloride (2000mg), copper [as cupric sulphate, pentahydrate] (12.5mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate] (60mg), iron [as ferrous sulphate, monohydrate] (250mg), manganese [as manganous sulphate, monohydrate] (30mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.40mg).

Dry weight nutrients

Above average


Below average

* NFE carbohydrate level (i.e. not including fibre). Level estimated from available data.


12kg bags RRP


Grams per day


Cost per day


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Company info
Made by: Matina
Company HQ: Munich, Germany
Sister brands: Lukullus1111 Lukullus foods listed
Purizon55 Purizon foods listed
Rocco2121 Rocco foods listed
Wolf of Wilderness44 Wolf of Wilderness foods listed
Manufacturer's product description

" Concept for Life Large Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your large breed dog’s specific requirements, offer essential joint protection and promote all-round health and well-being. "

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